Criticism is common. It’s nothing new, but how do we differentiate between constructive criticism and “internet trolls”? PR Daily recently had an article by Kevin Allen, it gave an insight to Allen’s view and experience. One time he tried to engage with someone who commented on his story, he responded with respect and rationality. He was met with hurtful and harsh comments.

It is easy to ignore comments like that, but that’s not part of our job. As a public relation or marketing professional, we can’t ignore what is being said about our client or brand.  So, how do we handle negative feedback?

1. Listen to the feedback
2. Decide if it is constructive or not.
3. Take the feedback to heart moving forward, or forget about it.

Tell us how you handle negative feedback. Let us know by leaving us a comment down below, tweet us @LaVozMarketing or email us at info@lavozmarketing.com