retail

La Voz Supports Community College District in Raising Job Awareness

May 5, 2016

Anaheim Angels RSCCDLa Voz Marketing recently supported the Rancho Santiago Community College District (RSCCD) in planning and executing its first ‘Hop On, Hop Off Tour’ to raise awareness of job opportunities among high school students.  The program focused on opportunities in the retail, hospitality, and tourism fields. LVM partnered with the Anaheim Regional Transportation Intermodal Center (ARTIC), the Honda Center / Anaheim Ducks, Visit Anaheim, Bubba Gump Shrimp Co., Hilton Anaheim and Angels Baseball to give students from various community colleges in the area an introduction to the world of hospitality, tourism and more.
The tour, which included experiences at ARTIC, the Honda Center, the Anaheim Convention Center, and Angel Stadium of Anaheim, was the first of its kind to be hosted by the RSCCD.  It featured a lunch panel of speakers from Visit Anaheim, Hilton of Anaheim and Bubba Gump Shrimp Co., which allowed students to get an inside look into at jobs in these areas and a chance to ask the questions from the experts.
Rancho Santiago Community College District (RSCCD) is one of the largest of California’s 72 community college districts, based on the number of credit and noncredit students. Many of its colleges have Hospitality and Tourism programs. Helping expose high school students to different job fields early is important because RSCCD can help students realize and achieve their goals through their many courses
and programs.
If you also believe in the cause of helping students become passionate to achieve their goals through education, or if you yourself are still searching for your passion, contact RSCCD today to find a program at your local community college!

The Human Side of Conversion Optimization

October 8, 2015

Increasing conversion rates is a common goal for retailers as most websites have a conversion rate less than 4%. Here are some helpful insights from WebCongress’ 2015 Digital Media Conference about conversion optimization:

Understand how people work physically and mentally

Who is your audience? What is their attention span? The concept of limited attention span is very important. Attention is like a laser beam; it focuses on a very narrow area. You need to be able to capture attention as quickly as possible to keep them on your website.

Understand how people process information

Visual perception is the ability to interpret the environment by processing information based on our backgrounds.  We can all see the same object, but the mental representation that we have is different for every person. Every visitor that sees your product, service, or content will have a different mental representation. Take that into consideration when you decide to utilize visual content on your website.

Everything is a conversation

Whether you have a complicated or simple product, you need to establish a conversation. How do your visitors think? How do they make decisions? What do they need to know about your product or services? It’s important to build answers to their questions. Conduct research instead of making assumptions about who your visitors are and what they need.

Every web page is a script

Based on the research you have gathered on your audience, you can develop a strong script outline. Map out the thought sequence you want people to have as they visit your web page. After you’ve developed the outline and the order of importance, you can work on the design elements. The purpose of design is to manage the attention and guide people through the key points of the story line. Drive the audience to a call of action.

If you have any questions about conversion optimization, content development or web design, please contact us at info@lavozmarketing.com.

LVM + BisNow OC Construction and Development Conference

August 19, 2015

bisnow

La Voz Marketing recently attended BisNow’s 3rd Annual OC Construction and Development Conference.  The event attracted industry leaders and newcomers alike, all ready to discuss what it takes to get a new project off the ground in the current market.  The panelists shared insights on unique strategies behind creative renovation and repositioning of existing assets.

Here are some of the key takeaways:

  • Creativity is being rewarded in the current market, whether for design or how a deal is structured. The best marketing for a project is the quality of its design and brand.
  • From a demand standpoint, there are large differences in the tenant/buyer mix between the current cycle and the last cycle. From 2004 to 2007 most of the industrial development projects in Orange County were smaller buildings driven primarily by SBA financing. During the recovery and expansion cycle, however, demand has been most prominent in larger buildings.
  • Developers have to pay close attention to their basis to generate their desired return. Ever-increasing land costs, higher fees and an increase in construction costs leave developers with no other option. Many new projects require substantially higher equity contributions for the investor/developer to get started during the last cycle.
  • Investment capital is coming from overseas and from other sources. Investors are competing with users for small or large vacant buildings. Chinese business owners and investors are buying most of the industrial buildings.

Just as creative design is being rewarded, creative branding for properties and developments helps drive demand as well.  La Voz Marketing specializes in creative branding and marketing for office, retail, commercial and industrial properties.  Contact us at info@lavozmarketing.com for more information on our real estate specific services.