

May 5, 2016
October 8, 2015
Increasing conversion rates is a common goal for retailers as most websites have a conversion rate less than 4%. Here are some helpful insights from WebCongress’ 2015 Digital Media Conference about conversion optimization:
Understand how people work physically and mentally
Who is your audience? What is their attention span? The concept of limited attention span is very important. Attention is like a laser beam; it focuses on a very narrow area. You need to be able to capture attention as quickly as possible to keep them on your website.
Understand how people process information
Visual perception is the ability to interpret the environment by processing information based on our backgrounds. We can all see the same object, but the mental representation that we have is different for every person. Every visitor that sees your product, service, or content will have a different mental representation. Take that into consideration when you decide to utilize visual content on your website.
Everything is a conversation
Whether you have a complicated or simple product, you need to establish a conversation. How do your visitors think? How do they make decisions? What do they need to know about your product or services? It’s important to build answers to their questions. Conduct research instead of making assumptions about who your visitors are and what they need.
Every web page is a script
Based on the research you have gathered on your audience, you can develop a strong script outline. Map out the thought sequence you want people to have as they visit your web page. After you’ve developed the outline and the order of importance, you can work on the design elements. The purpose of design is to manage the attention and guide people through the key points of the story line. Drive the audience to a call of action.
If you have any questions about conversion optimization, content development or web design, please contact us at info@lavozmarketing.com.
August 19, 2015
La Voz Marketing recently attended BisNow’s 3rd Annual OC Construction and Development Conference. The event attracted industry leaders and newcomers alike, all ready to discuss what it takes to get a new project off the ground in the current market. The panelists shared insights on unique strategies behind creative renovation and repositioning of existing assets.
Here are some of the key takeaways:
Just as creative design is being rewarded, creative branding for properties and developments helps drive demand as well. La Voz Marketing specializes in creative branding and marketing for office, retail, commercial and industrial properties. Contact us at info@lavozmarketing.com for more information on our real estate specific services.
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