Improve Your Website Homepage


Potential clients will make a judgment about your service or product without really knowing what it’s all about. Why? Your homepage may prevent them from navigating their way to learn more about your offering.

A study conducted by Google found that a user could form judgments of attractiveness or trust within 1/50th of a second based on context or visual complexity on a website. As Hubspot mentioned, “Homepages are the online version of a handshake at a networking event”.  So, you need to make a good first impression!

Here are a few guidelines to keep in mind when developing your homepage:

Make it Simple

According to Harvard Business Review, a study revealed that over 7,000 consumers make their decisions to buy a product, revisit a website and recommend it to others based on their experience navigating through the site.


  • Remove extraneous elements
  • Create more white space
  • Move content below the fold
  • Look at other websites and use a familiar layout

Make it Usable

We are sure you have heard the saying “less is more”. Right? To make a homepage usable and effective, it has to be easy to use.


  • Identify your goal for website browsers and make that the central goal of your homepage.
  • Step into users’ shoes. What are they looking for? What are they trying to accomplish? Why are they there in the first place?
  • Reduce options on header menus, calls to action, social icons and other clickable elements. By doing so, you will remove distraction. Too many options can be distracting for users.

Create a call to action

As mentioned previously, your homepage must align with your overall goal for users.  Don’t forget to make that call to action!


  • Use a prominent headline that calls for action
  • Clearly make a unique selling proposition on your homepage
  • If relevant, feature a large call-to-action button above the fold

La Voz Marketing can help you develop an effective, responsive-design website that achieves your desired goal. For more information, contact us at

Waze – The Latest Mapping, Traffic and Navigation App

waze2Built specifically for the iPhone and iPad, Waze is a fun, community based mapping, traffic and navigation app.  It is designed in a way that allows users to connect with other drivers nearby to outsmart traffic, save time and money, and improve everyone’s daily commute. What makes this app unique from others is the collaboration aspect – it helps drivers avoid frustrating traffic or sneaky police traps and allows them to share new routes.

How does it work?  After typing in your destination address, you just drive with the app open on your phone and it passively contributes traffic and other road data. Drivers may also take a more active role by sharing road reports on accidents, police traps, or any other hazards along the way (helping to give other users in the area a ‘heads-up’ about what’s to come). In addition to the local communities of drivers using the app, Waze is also home to an active community of online map editors who ensure that the data in their areas is as up-to-date as possible.

The most recent version (3.7.6) has been released offering voice-based search for addresses and places in 45 different languages, as well as improved settings and enhanced support for iOS7. Being very user friendly, Waze seems to be making an impact in the GPS world by offering a more cohesive navigation system all together.

We are excited to see how this new app performs and grows in popularity!  Thanks to our good friend Julie at Waze for giving us the run-down.