culture

LVM Supports 16th Annual Newport Beach Film Festival

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The Newport Beach Film Festival kicked off on Thursday, April 23rd with the Opening Night Gala featuring a screening of Russel Crowe’s directorial debut, “The Water Diviner” This post-World War I Battle of Gallipoli film tells the story of an Australian farmer who travels to Turkey to find his three missing sons. Karen Lanyon, Consul-general for the Australian Consulate-General, shared that this year marks the 100th anniversary of the battle and it’s very close to the hearts of many Australians.

Actors, directors, and city council members, alongside La Voz Marketing, gathered to support the 16th annual film festival that brings the best of classic and contemporary filmmaking from around the world. The Festival provides a forum for cultural understanding and enriching educational opportunities by showcasing a diverse collection of both studio and independent films.

This year, the film festival showcases about 150 feature films and 200 short films from more than 50 countries. Special spotlights highlight films from the United Kingdom, Canada, Europe, and Ireland. The Festival also features Latino, European, and Pacific Rim Showcases.

The Newport Beach Festival is not only open to filmmakers and VIPs, but to anyone who has an interest in supporting the creation and advancement of innovative and artistic cinematic works. “[W]e have something for everyone,” says Gregg Schwenk, co-founder and CEO of the festival. New additions this year include horror films, outdoor screenings of throwbacks like “Clueless” and even a showcase of old Disney clips!

The Festival proudly embraces the passion, vision and independent spirit of both emerging and seasoned filmmakers. LVM encourages you to participate in events like these to support arts and culture in Orange County!

The European Showcase starts tonight with films from Sweden, France, and Italy. The Festival also includes a special screening of “A Brave Heart: The Lizzie Velasquez Story” and a guest visit from Lizzie herself tonight at the Regency South Coast Village in Santa Ana.

Tomorrow the Latino Showcase will feature Chilean, Brazilian and Mexican Spotlights. Enjoy a special discount on a combo ticket of any of those films and the after party by using the code: NBFFLATINO.

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3 Things You Need to Understand About the Hispanic Market

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Since Hispanics are expected to become the majority demographic, marketers are implementing strategies for their brands aimed at targeting Hispanics. Some brands seem to successfully market to them appropriately while other brands appear to not understand them at all. La Voz Marketing believes understanding the Hispanic culture is key before developing any marketing strategy. Here are three things you should know and fully understand about Hispanics before developing your marketing campaign.

 

Hispanics are not one homogenous group.

Brands continually make the common mistake of assuming all Hispanics are the same. In reality, they descend from various countries throughout Latin America and have different customs.

At home, Hispanics are more likely to speak at least some Spanish than speak English solely. However, Hispanics are more likely to speak English than Spanish away from home.

In Hispanicad.com Hispanic Market Overview Report, 36% of Hispanics are reported to be English dominant inside the home. This number rises to 58% when asked if they are English dominant outside the home. These numbers showcase the importance of developing marketing messages in Spanish and culturally attuned marketing messages in English.

Not all Spanish is the same.

Although Spanish tends to be the primary language, words and phrases vary depending on the country. For example, ‘pura vida’ (pure life) is a popular saying in Costa Rica that is not used anywhere else. In addition, we recommend that you are careful with translations because not all translations carry out the intended meaning.

La Voz Marketing specializes in developing marketing messages for the Hispanic audience and can help you with your marketing needs. For more information, visit lavozmarketing.com.