Stats That Show The Future of Marketing

The future of our beloved marketing industry is changing fast! Below are some interesting stats that paint a picture on the future of marketing, particularly in the world of Social Media, Mobile Marketing and Dynamic Content…

Stats below obtained from HubSpot article titled, ’33 Stats That Pain a Picture of the Future of Marketing’.

Social Media and Social Lead Nurturing

  • 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. (Source: Forrester)
  • 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools. (Source: Aberdeen)
  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)
  • Marketers spend an average of 4-6 hours a week on social media. (Source: Social Media Examiner)
  • Currently, marketers allocate 7.6% of their budgets to social media. CMOs expect that number to reach 18.8% in the next five years. (Source: CMO Survey)

Marketers are increasingly using social media. It’s no longer a matter of “you have to be on social.” It’s a matter of “we’re active on social.” Just having a Facebook or Twitter account doesn’t mean anything. Companies have to make sure they’re connecting with their consumers or social media is pointless.

Personalization, Relevancy and Dynamic Content

  • The top reasons for U.S. email users to unsubscribe from a business or non-profit email subscription are too many emails (69%) and content that is no longer relevant (56%). (Source: Chadwick Martin Bailey)
  • 62% of adults under 34 are willing to share their location to get more relevant content. (Source: JiWire)
  • 53% of retailers plan to focus on web personalization engines in 2012. (Source: National Retail Federation)
  • 75% of people prefer to receive offers over any other form of call-to-action. (Source: Text Marketer)

People want targeted and relevant content.The problem is, its  hard to find the budget or resources to have multiple marketing managers focus on segmenting out all their email contacts among people at different stages of involvement with the brand. To solve it, marketers need a system that can personalize communication and trigger the right messages to be sent to the right person at the right time.

Mobile Marketing and Apps

  • Worldwide mobile advertising revenue will expand 3.5X its present size by 2016. (Source: Yankee Group)
  • Mobile commerce will account for 24.4% of overall ecommerce revenues by the end of 2017. (Source: ABI Research)
  • Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus)
  • 47% of marketing companies plan to increase their efforts in mobile apps in the next year. (Source: Experian)

All in all, marketing is undergoing a powerful transformation. There are needs to be met, ideas to be created, and revolutions coming out way. Once upon a time, we discussed how social media was a shiny new toy, email marketing was reincarnating into something valuable, and mobile apps were fun to click on. Now it’s time to connect all these different parts and see how each supports one another to execute the perfect marketing campaign.

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