Inbound Marketing vs Outbound Marketing

FB Example of Inbound MarketingToday, more and more companies are trying to determine the best way to connect with their target audience without spending a fortune. With the economy the way it is, it is even more important to understand different marketing techniques out there, like the difference between inbound marketing vs outbound marketing and how to best implement them.

There are two types of marketing: Outbound Marketing and Inbound Marketing. Outbound Marketing occurs when a marketer pushes their message out to the public, in hopes that it resonates with at least one of the intended targets. Some examples of Outbound Marketing include trade shows, seminars, email blasts, purchased lists, cold calling, telemarketing and advertising.

Often times, Outbound Marketing can be quite pricey – trade shows can cost thousands of dollars when you factor in the booth, travel accommodations and client parties. Purchased email lists can get expensive depending on how many email addresses you are looking for and there isn’t even a guaranteed result that the recipient will engage and connect with your product. With all of the emails and other marketing tactics we’re inundated with on a daily basis, the average person is finding a way to disrupt your Outbound Marketing efforts by blocking your call or putting on a spam filter to deflect the email blast you just sent out.

Although some Outbound Marketing can be effective, many of the methods are dated as technology advances and life in the digital world becomes more and more relevant. This is where Inbound Marketing takes place.

Inbound Marketing allows you to get found by people already learning about and shopping in  your industry. So rather than searching for consumers, you are basically making it easy for consumers to search and find you. The key here is “search for you”. Having an optimized website with targeted keywords makes it easier for your leads to find you. Being that there is so much competition out there in the digital world, it is important to use very targeted and specific keywords associated with your brand. These keywords can be used not only throughout your website, but also through your blogs and social media profiles. Your company ranks higher the more you use those targeted keywords. Why does your company need to be ranked high on Google? Well let me ask you this – do you ever go to the 2nd, 3rd or even 4th pages of a Google search? We didn’t think so. Website Optimization, SEO (Search Engine Optimization), Blogging and Social Media are all a part of the Inbound Marketing process. Master this and you will find yourself not only saving money but you’ll also be connected to your specific target market. After all, a ROI is what we all aim for in the long run, isn’t it?

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