July, 2013

Fashion, Technology & Friends at AGENDA Long Beach

Having recently attended the AGENDA show, a two-day youth-culture forum held at the Long Beach Convention Center, we experienced the latest in fashion and technology products coming available in 2014.  Representing every facet of California lifestyle, AGENDA brought together over 600 brands within fashion, action sports, streetwear, sneakers, accessories, hardgoods and more.  Notably, this year’s show revealed a strong participation from technology product and accessory companies such as GoPro, OlloClip and Mophie.

Agenda Long BeachWe were thrilled to see what these brands, among others, have in store for 2014 and enjoyed visiting with our friends at The Ampal Creative, TAVIK, Vestal, Mophie, Wonderland, Olukai and Beach Riot.

The Agenda team (via Agenda.com) recently interviewed the founders of The Ampal Creative, Andrew Potash and Daniel Schechter, who provided advice, insights and background on how they got started.  Check it out:

How did you get started in the industry?
It started with supportive and creative parents and a family that always told me to do what I love. I graduated from USC in 05 with a degree in Business and Cinema. I was looking at a buyer program at a large high end department store and positions in a couple of big talent agencies’ training programs. Although, both were associated with creative outlets, both seemed pretty soul-less. I trusted my gut and walked away from the offers. I went on a couple of surf trips and spent the summer surfing and being a beach bum again with all the boys n girls down in SD. I literally washed away any desire for the corporate route and reconnected with my roots and loves.

A big head with a limited hat market, a desire to not go the T-shirt/hoodie/printed route, and a small, personal line of credit lead to the first http://www.theampalcreative.com hats. They weren’t embroidered basics, they were cut-n-sew from fabrics I picked. We basically spent the next couple of years overcoming all sorts of production nightmares as we grew and am really proud to be where we’re at now.

What brands were you inspired by growing up? Name 3-ish.
Stussy – I remember being at La Jolla Elementary School and walking down the street to California Surf n Sport on my birthdays and picking out Stussy shirts. I did a third grade report on a Stussy 8 Ball snapback I wish I still had – I had no idea what an 8 Ball was.

Bald – The coolest brand by the coolest dudes from the coolest shop when I was a grom. Pablo and Ricky from Mitch’s (OG surf/skate shop, one of the first surf/skate “boutique” way before such an idea existed). They started this rad clothing/skate line, with a flip of the dunlop logo with a B. I doodled it countless countless times. Without knowing it, this was my first exposure to streetwear.

Polo – I grew up in La Jolla. My parents never bought me Polo, but I knew there was something about it and aspired toward the little embroidered horseman my friends had on their gear.

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Apple Enters the Smart Radio Space with iTunes Radio

In an attempt to gain share in the smart radio space industry, Apple recently announced its decision to launch its own Internet radio service called iTunes Radio.  iTunes Radio is considered to be a cross between Pandora and Google’s new Google Play Music All Access.  This streaming music service allows you to create custom radio stations from artists or songs within your iTunes library of purchased music, which is altered whenever you like or dislike a song that plays on the station.  It is available across all Apple devices and is offered as an ad-supported free service to everyone, or ad-free to those who have signed up for Apple’s iTunes Match service.

itunes-radioGiven Apple’s position as the largest seller of digital music and producer of the most popular mobile devices, the company’s decision to launch its own Internet radio service makes a lot of sense.  However, other companies in the smart radio space don’t seem nervous about their latest competitor.

Take Pandora, for instance, the leader in Internet Radio with over 70 million active monthly users in the U.S. alone.  Pandora’s stock price actually rose slightly upon news of Apple’s new iTunes Radio (this may be because Apple is not entirely focused on taking away the audio advertising market, especially when it comes to local ads, which Pandora targets specifically).

Below is Pandora’s official statement about iTunes Radio, followed by statements from others in the industry such as Slacker, TuneIn, and Stitcher (as found in a recent Venture Beat article).

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Society’s Newest Influential Segment: Upscale Latinos

Upscale Latinos are the most influential segment since the baby boomers, according to a recent report by Nielsen and the Association of the Hispanic Advertising Agencies.  Defined as Hispanic households earning $50,000 to $100,000 in annual income, this sophisticated market of upscale Latinos will drive shifts in purchasing behavior, brand relationship and category consideration, providing lifetime value and upside opportunities for many high-end, luxury brands.

Upscale LatinoThe report found that 15 million upscale Latinos in the U.S. accounted for 29% of the country’s Hispanic population in 2012, 37% of the group’s total spending power and is expected to double in size by 2050.  It also found that upscale Latinos are younger than upscale non-Hispanic Whites (33 years old compared with 39 years old) and they live active lifestyles, often with young families.

While reading through the report, we found some additional characteristics that we felt were necessary in describing this new age of boomers.

Homeowners and Financially Savvy

The report found that half of upscale Latinos have investments: 86% maintain savings accounts and 50% are more likely to manage their financial accounts from their mobile device.  The report also found that they were more likely to invest in the stock plans their employers provide them.  In fact, they invest more in mutual funds than the total U.S. Hispanic population (21% vs. 16%).

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Independence Day on the Back Bay

Independence Day

Looking for something to do on Independence Day and over the holiday weekend?  One of Southern California’s most explosive 4th of July celebrations is set to take place in Newport Beach as Newport Dunes Waterfront Resort hosts ‘Independence Day on the Back Bay‘.  Among the festivities included in this 3-day celebration are a chili cook-off, a food eating contest, a live performance by the legendary folk rock group America, and one of Southern California’s most dynamic fireworks displays.

As a convenience for our readers, we’ve provided a schedule of the events that will be taking place over the next few days at the Newport Dunes Waterfront Resort.  You can also visit eventbrite.com for ticket information.

Thursday, July 4th

All Day Carnival games, crafts, face painting, temporary tattoo tent, balloon sculptor, snow cone vendor, BBQ, access to Moe B’s Watersports (aquatic park featuring enormous floating obstacle course, 15-foot slide and high-dive), Kid’s Corral (bounce house and other attractions for young children).

11:30am – 4:30pm Chili Cook-Off with judging from 1:00pm – 3:30pm; winners will be announced at 4:30pm.

12:00pm – 4:00pm Ruby’s will sponsor the All-American Food Eating Contest where 25 hungry contestants will dig into massive chili cheeseburgers, Texas portioned sides, corn-on-the-cob, watermelon and banana splits and vie for prizes.

1:30pm Kid’s Sundae Eating Contest in 3 age groups (6-9, 10-12, 13-15).

4:00pm – 7:30pm Live music by popular local bands including Black Star and Carlos the Experience.

7:30pm – 9:00pm America performs. With hits like “Horse With No Name,” “Tin Man,” “Ventura Highway” and “Sister Golden Hair Surprise,” the Grammy-winning band helped shape the music of the ‘70s and ‘80s.

9:00pm Fireworks Spectacular

Friday, July 5th

All Day Moe B’s Aquatic Park opens & rentals of all water crafts including paddleboards, kayaks, peddleboats, sailboats, etc. are available. To reserve in advance call 949-999-3180.

6:00pm – 9:00pm   Locale Magazine and OC Fiat are hosting ‘The Locale Red, White and Luau’ party  with Hawiian music, fire dancers, free food, free libation tastings and more at Newport Dunes! Proceeds to benefit the OM Foundation – tickets available here.

Saturday, July 6th

All Day The carnival comes to town complete with Ferris wheel, zip line, hydro climbing wall, giant slide and “larger than life” attractions like the Orbitron and Roco Plane.

12:00pm – 4:30pm Food Truck Wars will see Chomp Chomp Nation, Wahoo’s, Bare Flag, Garlic Mike’s, Barcelona, Lime Truck and others duke it out.  The public will cast their votes for their favorite and a $1,000 prize will be awarded for 1st prize truck.

4:00pm – 9:30pm So Cal’s hottest DJ, Richard Blake, and local bands will take turns heating up the night.  Including DSB “Don’t Stop Believing” tribute to Journey.

For more information and to purchase tickets visit www.eventbrite.com.  Happy 4th of July!