February, 2013

La Voz Marketing Attends MAGIC Market Week in Las Vegas

photo3LVM recently attended the MAGIC Trade Show 2013 in Las Vegas, Nevada.  This year was slightly different than previous years, due to the fact that S.L.A.T.E. and STREET were both combined into the PROJECT show.  Also new this year were the big white tents that stood outside of Mandalay Bay Convention Center, which housed ENK (a show catered towards women’s contemporary fashion) and The Tents (geared towards higher end brands).  With all the changes it took everyone a bit to find their way around, but eventually the booths started to gain a higher volume of foot traffic.photo

MAGIC occurs twice a year: the spring show in February and the fall show in August.  Exhibitors, buyers and other attendees come from all over the world for this trade show, which happens to appear on the Top 5 Trade Shows in Las Vegas list. We made sure to visit our friends at Tavik to check out their latest collections of swimwear, apparel and the recently launched mobile accessory line.

All in all, it turned out to be a great show with lots of business and social interaction – a good sign that businesses are striving to keep our economy thriving!

Back Bay Bistro Hosts Luncheon to Honor ‘Longest Married Couple’ Finalists

In keeping with the Valentine’s Day theme of LOVE, Newport Dunes Waterfront Resort’s Back Bay Bistro recently held a search for the local area’s Longest Married Couple. To honor the finalists, certificates for the Bistro were provided, along with plaques and the opportunity to give marriage advice to reception attendees.

Photo By: Scott Smeltzer, Daily Pilot

Photo By: Scott Smeltzer, Daily Pilot

With over 25 submissions, the six chosen finalists were: Robert and Rosalie Lynch (married 72 years), George and Elaine Brown (married 70 years), Tom and Jean Naughton (68 years), John and Elaine Nelson (married 63 years), Bobby and Kathy Brennan (married 61 years) and Ed and Mary Kathryn Romeo (married 61 years). Like celebrities at a press conference, the couples sat side by side at a long banquet table and joked and teased as they explained how they found their life partners decades ago.

When asked what the secret is to a successful marriage is, a few responses included: respect, a good sense of humor and give and take. The fact that these couples have been together longer than most people have been alive, let alone committed to someone else, is truly remarkable!

Happy Valentine’s Day – Statistics Surrounding this ‘Day of Love’

Happy Valentine’s Day!  While we truly respect what the Feast of Saint Valentine represents, we also find it interesting the amount of marketing and consumer spending that surrounds this ‘Day of Love’.  Here are a few statistics to savor on this 14th day of February:

Valentines Day word cloud

  • Average annual Valentine’s Day spending: $13.19 Billion
  • Number of Valentine’s Day cards exchanged annually: 180 Million
  • Average number of roses produced for Valentine’s Day: 196 million
  • Percent of Valentine’s Day cards bought by women: 85%
  • Percent of flowers bought by men: 73%
  • Percent of women who send themselves flowers on Valentine’s Day: 14%
  • Amount the average consumer spends on Valentine’s Day: $116.21
  • Percent of consumers who celebrate Valentine’s Day: 61.8 %
  • The gift most often given on Valentine’s Day is Cards, followed by Candy.

From all of us at LVM, we hope you have a wonderful Valentine’s Day.  Wishing you lots of AMOR!

A Unique Educational Event hosted by The Elite OC

EliteOC-LogoWe are excited to share this unique educational event hosted by The Elite OC Young Professionals Society.

On Thursday, February 21st, at The Island Hotel in Newport Beach, a vibrant group of young professionals will come together to enjoy a delicious 3-course meal, network, give back to the Newport/Mesa Pro Literacy program, and absorb valuable business etiquette lessons from Theresa Thomas.

Theresa Thomas owns her own company and has been a Business Etiquette Consultant for 15 years. Her programs and services help participants establish credibility, communication skills and business etiquette techniques, in hopes that these tools cultivate new business relationships. Attendees of the February event will gain expertise from Theresa on the following:

Rapport Building – Brush up on your mingling skills to increase your visibility and cultivate new business relationships:

  • building your network
  • preparing for the event
  • introductions
  • business card protocal
  • gracefully ending a conversation

How to Finesse the Social & Business Meal – A comprehensive tutorial on how to conduct business and develop relationships at the dining table:

  • selecting a restaurant
  • seating arrangement
  • toasting tips
  • table manners
  • how & when to order
  • napkin & silverware savvy
  • when to talk business
  • dining dos & dont’s

RSVP for this unique event at theeliteoc.eventbrite.com. The event costs $50, which includes a full dinner and educational session.  Please also bring a Classic Middle School Novel to donate to the group’s highlighted charity of the evening: Newport/Mesa ProLiteracy, a program which provides free literacy instruction to adults who live or work in the Newport Beach area.  For more information, visit newportbeachlibrary.org.

OC Weekly Reveals Personal Side of Newport Dunes’ Back Bay Bistro Chef Kurt Schaeffer

Newport Dunes‘ waterfront restaurant,  Back Bay Bistro, and its talented chef Kurt Schaeffer were recently featured in OC Weekly as part of their On The Line segment.  OC Weekly interviewed Chef Kurt to offer a more personal view of the establishment and expose the inspired force behind the Back Bay Bistro’s delicious cuisine.

Photo by: Laila Derakhshanian

Here are a few fun facts about Chef Kurt Schaeffer that we extracted from the interview:

Your earliest food memory:
When I was six years old I made my parents chocolate dipped strawberries for their anniversary.

Your best recent food find:
There is a dim-sum place at the Spectrum that has a unique tempura japanese eggplant stuffed with shrimp that is so unique and tastes amazing.

What fast food do you admit to eating?
I have eaten exactly five times at fast food restaurants my entire life. I have been to McDonald’s twice, Burger King, Carl’s Jr and Panda Express.

One food you can’t live without:
Carbs! Particularly rice. I eat it at least four times a week.

Favorite chef:
Hubert Keller. He personifies what I think is a great chef– he is calm, knowledgeable, looks at his staff as a team, never raises his voice and is extremely creative with what most people perceive as ordinary food. What he can do with a hamburger is genius.

Weirdest thing you’ve ever eaten:

Curry cheesecake and tofu chili.

Favorite places to eat (besides your own):

There’s a pizza place in New York called Patsy’s and Yamashiro’s in Los Angeles.

Weirdest customer request (and did you do it?):

When I worked at Salt Creek Grille, a customer would call 30 minutes before arriving and ask for his steak to be cooked for 35-45 minutes. It killed me to “ruin” such a great piece of meat, but yes, I did it.

To read the entire interview, visit ocweekly.com.