snapchat

Video Marketing Rises in Popularity

Video-Marketing1Online content is getting shorter as attention spans decrease. Videos now serve as bite-sized content that keeps viewers interested.

According to an article by The Guardian, video is the best way to engage with consumers and to increase awareness of your brand.

Video will account for 69% of all online consumer traffic by 2017, according to Cisco. YouTube already receives more than 1 billion viewers per month, which is more than any other channel except Facebook. It is becoming a great tool for marketing, as its influence grows and becomes a factor in how consumers view a company. A study showed that seven out of ten people viewed a company more positively after viewing its interesting online content.

Video is an excellent choice for keeping consumers engaged because it holds one’s attention span longer than a still photo. Video content is also a very affordable method for small businesses and start-up businesses, as production costs are decreasing. It’s also increasingly easier to create content using apps, such as Vine and more. This means it could be a smart investment for your company. Nielsen says that 64% of marketers are going to be increasing their video budget and investment. Currently, about half of the market in the UK are using video to connect with their consumers, with this number expecting to increase dramatically.

Here are some tips to using video marketing successfully:

  • Think of your audience. Make your video relevant to them. If it doesn’t make sense to use video for your audience, don’t. Don’t waste time or resources.
  • Do not ignore social media. A large percentage of sharing and viewing happens from mobile phones – maximize that sharing and viewing potential by posting videos to social media.
  • Finally, be creative with the videos you make. Don’t be afraid to step outside of the box and be interesting.

If you have any questions about video marketing, please contact us at info@lavozmarketing.com

Use Snapchat to Attract Millennials and Centennials

Snapchat

Snapchat is a mobile app that allows users to view images and videos that disappear after displaying for up to 10 seconds. According to GWI, Snapchat was the fastest growing social app in 2014 with over 100 million daily active users.

Marketers have been struggling to target Millennials through various mediums, primarily due to the lack of targeting and understanding of specific subgroups. Recently, marketers have sought ways to target Centennials, also known as Generation Z, who currently make up more than 25% of the U.S. population. Here are a few statistics that demonstrate why Snapchat is the perfect social media platform to attract both groups:

  •   71% of Snapchat users are under 25 years old
  •   77% of college students use Snapchat daily
  •   30% of U.S. millennial internet users access Snapchat regularly
  •   34% of 18-34 year olds in the U.S. have a Snapchat account
  •   32% of teens (13-17) use Snapchat

If that doesn’t convince you, a recent study by Mashable shows a lot of opportunities for companies to expose their brand to college students. Here were some key findings:

  •   45% of college students would open a Snapchat from a brand they don’t know
  •   73% of college students would open a Snapchat from a brand they do know
  •   67% of college students would want to receive discounts or promotions from brands on Snapchat
  •   58% of college students are likely to purchase a brand’s product or service if they send them a Snapchat coupon

Although this data shows that Millennials and Centennials are frequent Snapchat users, only 1% of marketers use Snapchat. Brands that are afraid to experiment with new social media platforms are making a big mistake.

Wet Seal, for example, stepped outside the norm by hiring a 16-year old to manage their Snapchat account. Within two days, the brand had 9,000 new followers and 6,000 views of Wet Seal’s Snapchat “story.”

At the end of the day, brands should not be afraid to use Snapchat, especially since Snapchat’s CEO is a Millennial himself!