search engine optimization

How To Use LinkedIn Company Pages For Marketing

In September 2012, LinkedIn announced a new look for its Company Pages. From a usability perspective, this release became an effort in bringing a better experience to LinkedIn members. So how does one use these new LinkedIn Company Pages for Marketing?

As Mike Grishaver, Product Management & Monetization at LinkedIn, said, “this means a more powerful way to build relationships with your target audience on LinkedIn.” With its emphasis on visual and relevant content, LinkedIn’s new Company Pages now give businesses a more complete set of tools to do effective marketing.

Below is a list of 4 benefits that LinkedIn company pages will provide in a world of marketing, derived from HubSpot’s Step-by-Step Guide to LinkedIn’s New Company Pages.

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