product

Improve Your Website Homepage

websitebuilding

Potential clients will make a judgment about your service or product without really knowing what it’s all about. Why? Your homepage may prevent them from navigating their way to learn more about your offering.

A study conducted by Google found that a user could form judgments of attractiveness or trust within 1/50th of a second based on context or visual complexity on a website. As Hubspot mentioned, “Homepages are the online version of a handshake at a networking event”.  So, you need to make a good first impression!

Here are a few guidelines to keep in mind when developing your homepage:

Make it Simple

According to Harvard Business Review, a study revealed that over 7,000 consumers make their decisions to buy a product, revisit a website and recommend it to others based on their experience navigating through the site.

Tips:

  • Remove extraneous elements
  • Create more white space
  • Move content below the fold
  • Look at other websites and use a familiar layout

Make it Usable

We are sure you have heard the saying “less is more”. Right? To make a homepage usable and effective, it has to be easy to use.

Tips:

  • Identify your goal for website browsers and make that the central goal of your homepage.
  • Step into users’ shoes. What are they looking for? What are they trying to accomplish? Why are they there in the first place?
  • Reduce options on header menus, calls to action, social icons and other clickable elements. By doing so, you will remove distraction. Too many options can be distracting for users.

Create a call to action

As mentioned previously, your homepage must align with your overall goal for users.  Don’t forget to make that call to action!

Tips:

  • Use a prominent headline that calls for action
  • Clearly make a unique selling proposition on your homepage
  • If relevant, feature a large call-to-action button above the fold

La Voz Marketing can help you develop an effective, responsive-design website that achieves your desired goal. For more information, contact us at info@lavozmarketing.com.

Creating a New Year’s Resolution for Your Marketing Strategy

LVMDEC

A new year symbolizes a new beginning for many people across the globe. According to Statisticbrain.com, approximately 45% of Americans make new year’s resolutions – which consist of losing weight, getting organized and spending less but saving more. While you are creating new year’s resolutions for yourself, you should create new year’s resolutions for your company’s marketing strategy. Defining goals is important for your company and will help you measure its success. However, marketers must ask themselves the following questions before creating a new year’s resolution.

  • How did your marketing messages help increase your product’s sales last year?
  • Were consumers receptive to your marketing messages and participative in the conversation?
  • What sales goals does your brand hope to accomplish this year?
  • How will you adjust your marketing messages to achieve this year’s sales goals?
  • What are your consumers’ most common complaint and how will you fix it?

La Voz Marketing believes these questions will help guide companies to create a measurable news year’s resolution for your marketing strategy. We hope your brand has a successful year!