Orange County

LVM + BisNow OC Construction and Development Conference

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La Voz Marketing recently attended BisNow’s 3rd Annual OC Construction and Development Conference.  The event attracted industry leaders and newcomers alike, all ready to discuss what it takes to get a new project off the ground in the current market.  The panelists shared insights on unique strategies behind creative renovation and repositioning of existing assets.

Here are some of the key takeaways:

  • Creativity is being rewarded in the current market, whether for design or how a deal is structured. The best marketing for a project is the quality of its design and brand.
  • From a demand standpoint, there are large differences in the tenant/buyer mix between the current cycle and the last cycle. From 2004 to 2007 most of the industrial development projects in Orange County were smaller buildings driven primarily by SBA financing. During the recovery and expansion cycle, however, demand has been most prominent in larger buildings.
  • Developers have to pay close attention to their basis to generate their desired return. Ever-increasing land costs, higher fees and an increase in construction costs leave developers with no other option. Many new projects require substantially higher equity contributions for the investor/developer to get started during the last cycle.
  • Investment capital is coming from overseas and from other sources. Investors are competing with users for small or large vacant buildings. Chinese business owners and investors are buying most of the industrial buildings.

Just as creative design is being rewarded, creative branding for properties and developments helps drive demand as well.  La Voz Marketing specializes in creative branding and marketing for office, retail, commercial and industrial properties.  Contact us at info@lavozmarketing.com for more information on our real estate specific services.

LVM Supports 16th Annual Newport Beach Film Festival

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The Newport Beach Film Festival kicked off on Thursday, April 23rd with the Opening Night Gala featuring a screening of Russel Crowe’s directorial debut, “The Water Diviner” This post-World War I Battle of Gallipoli film tells the story of an Australian farmer who travels to Turkey to find his three missing sons. Karen Lanyon, Consul-general for the Australian Consulate-General, shared that this year marks the 100th anniversary of the battle and it’s very close to the hearts of many Australians.

Actors, directors, and city council members, alongside La Voz Marketing, gathered to support the 16th annual film festival that brings the best of classic and contemporary filmmaking from around the world. The Festival provides a forum for cultural understanding and enriching educational opportunities by showcasing a diverse collection of both studio and independent films.

This year, the film festival showcases about 150 feature films and 200 short films from more than 50 countries. Special spotlights highlight films from the United Kingdom, Canada, Europe, and Ireland. The Festival also features Latino, European, and Pacific Rim Showcases.

The Newport Beach Festival is not only open to filmmakers and VIPs, but to anyone who has an interest in supporting the creation and advancement of innovative and artistic cinematic works. “[W]e have something for everyone,” says Gregg Schwenk, co-founder and CEO of the festival. New additions this year include horror films, outdoor screenings of throwbacks like “Clueless” and even a showcase of old Disney clips!

The Festival proudly embraces the passion, vision and independent spirit of both emerging and seasoned filmmakers. LVM encourages you to participate in events like these to support arts and culture in Orange County!

The European Showcase starts tonight with films from Sweden, France, and Italy. The Festival also includes a special screening of “A Brave Heart: The Lizzie Velasquez Story” and a guest visit from Lizzie herself tonight at the Regency South Coast Village in Santa Ana.

Tomorrow the Latino Showcase will feature Chilean, Brazilian and Mexican Spotlights. Enjoy a special discount on a combo ticket of any of those films and the after party by using the code: NBFFLATINO.

Stay connected by following them on Twitter and ‘liking’ them on Facebook!

OC/PRSA 10th Annual Diversity Forum

DIVERSITY_10_Anniversary2-e1405743367778-300x282Last week we attended the OC/PRSA 10th Annual Diversity Forum, hosted by the OC/PRSA Diversity committee. At this luncheon, approximately 40 public relations, marketing and journalism practitioners listened to leading diversity practitioners share information about the progress made and what can be done to improve diversity in the workplace and the marketplace.

Moderator Richard Chang of the OC Register kicked off the discussion with Orange County Census statistics and shared that Orange County is a “majority minority city”.  Chang said public relations practitioners, journalists and marketers share something in common: “We are all trying to reach audiences.” He also stressed that we must be “very thoughtful on who we are trying to reach.”

Joe Keenan of MWW began his presentation by sharing the differences of traditional and current marketing strategies to the LGBT community.  Ads that would not have been created in years past are now running and reflect the New America.  Blurred lines exist in marketing to this coveted audience.

Lynn Jolliffe of Ingram Micro showcased how the company’s diversity objectives and strategies have increased diversity within the company.  Diversity is a component of the company’s corporate social responsibility and the company is attracting top talent because of it.  Lynn Jolliffe’s work at Ingram Micro provides an excellent model for other companies who are looking to increase their diversity.

Anne Dean, APR of Education Management Corporation, introduced statistics that will comprise 2020’s workforce and indicate the racial ethnic diversity in America.  Although racial ethnic diversity is on the rise, progress is limited for Hispanics and African Americans due to a lack of resources and lowered standards in education.  Dean stated that education drives diversity in professions and encouraged listeners to donate or offer resources to organizations that promote education equality.

La Voz Marketing congratulates the OC/PRSA Diversity Committee on its 10th anniversary and its success in the PRSA community.  We look forward to attending the next OC/PRSA diversity event.  For more information about OC/PRSA diversity events, visit http://www.ocprsa.org/programs-events/diversity/.

 

The Importance of Shopping Local

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Independent retailers in several countries continue to celebrate Independent Retailer Month.  Also known as ‘mom and pop’ shops, independent retailers encourage consumers to shop local through various in-store and online promotions.  They also educate consumers on how local shopping impacts the economy.  According to the American Express Open Independent Retailer Index, nearly half of the total retail sales in the U.S. come from independent businesses.  When a consumer spends a dollar at a locally owned store, it is spent six to 15 times before it leaves the community (reports the Independent Retailer Month).  LVM encourages consumers and business owners to support their local businesses year round.

Here are some social media marketing tips for local businesses who want to promote Independent Retailer Month.

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– Share statistics with your social media followers about shopping local and its effects on the economy

– Create a Check-In offer on Yelp

– Spread the love and showcase your favorite local retailers

– Connect with Independent Retail Month’s Facebook and Twitter accounts and join the conversation with the official hashtags: #indieretailusa and #shopindieretail

-Check out Independent Retailer Month’s Idea Bank for more ideas

LVM is excited to showcase some of its favorite independent retailers in the area:

– LVM’s Favorite Independent ‘Fashion Retailer’ – Bardot in Newport Beach.  Inspired by Brigitte Bardot, whose quintessential seaside style made her a fashion icon, Bardot of Newport Beach brings the latest in fun, flirty, and feminine fashion for the Bardot girl in all of us.

– LVM’s Favorite Independent ‘Wine Retailer’ – Hi-Time Wine Cellars in Costa Mesa. Since 1957, this boutique wine cellar has served Orange County with the best in California, French and world wines and always offers the best selection of wines from the beloved country of Argentina.

– LVM’s Favorite Independent ‘Family-Owned Retailer’ – Custom Comfort Mattress in Orange.  This family-owned company values the art of upholstery and designs/creates each mattress in its workshop.  After a long work day, you will appreciate an ‘honest, genuine piece of American craftsmanship that affords you a good night’s sleep!

– LVM’s Favorite Independent ‘Mercantile & Culinary Retailer’ – Fleur de Lys in Costa Mesa.  Fleur de Lys showcases a hand picked selection of items that cater to your home and lifestyle.  This is our ‘go-to’ shop for gifts for all occasions!

Next time you shop, we hope you will support (or continue to support) an independent retailer in your area!

 

Additional sources:

http://www.forbes.com/sites/nicoleleinbachreyhle/2014/07/03/celebrating-independent-retailers-their-strong-future/

http://www.pcr-online.biz/news/read/independent-retailer-month-aims-to-boost-local-businesses/034299

 

 

National Train Day – Connecting Our Nation’s Community

Given the impact that trains have had on our nation, we will be celebrating National Train Day this upcoming May 10th!  Trains play an important role in the community at large and offer simplified connectivity in an economic and environmentally-conscious way.  They have also shaped culture nationwide and continue to drive progress and innovation.

As we watch a magnificent transportation hub, called the Anaheim Regional Transportation Intermodal Center (ARTIC), being built in Anaheim, California, we look forward to the powerful impact that this new station will have on transforming travel throughout Southern California.  Now check this out (facts and images from National Train Day website):

Connectivity – Amtrak carries approximately 31.6 million people a year, offering connecting routes to over 550 communities, many of which have no other transportation.  Amtrak’s ridership has grown by 55% since 1997 (faster than any other major travel mode) and is projected to continue its expansion.Screen shot 2014-04-19 at 3.07.08 PM

Economic – Over 90% of Amtrak’s spending is domestic.  The company prides itself on empowering American business owners by creating jobs in local communities, employing more than 20,000 nationwide.  Nearly 88% of trips are made for business purposes, helping nearly 3 million people make connections that are necessary to our growing economy.

Screen shot 2014-04-19 at 3.09.11 PMEnvironmental – Amtrak trains are 16% more efficient than planes and 34% more efficient than cars, in terms of energy used per passenger. By offering routes to 237 National Parks, historic sites and monuments, Amtrak allows Americans to venture to the great outdoors and decrease driving. With the goal in mind to reduce dependence on fossil fuels, Amtrak “plugs in” trains at layover facilities to use electrical power so the diesel locomotives can be shut down. Doing so minimizes engine idling and saves fuel while trains are being serviced.

Cultural – Trains are part of our culture in more ways than one. Did you know Mick Jagger’s first Instagram photo was on Acela Express from New York to Washington, DC? Or that Alexis Ohanian, founder of Reddit, created the idea behind the company on Amtrak?  Historically, sports teams that are known to ride the train tScreen shot 2014-04-19 at 3.07.50 PMo away games include the NY Rangers, Boston Red Sox, Atlanta Braves and the NY Knicks.

Perhaps you’ve heard of #metro or #metrolink, the  region’s passenger rail system that connects major cities from northern to southern California.  If you’ve never taken the train in California, you are missing out!

Learn more about National Train Day on its website (www.nationaltrainday.com) and connect with them on Facebook to stay updated on the latest news.

LVM Attends The Elite OC February Schmoozer

Last month we had a great time at The Elite OC February Schmoozer, benefiting Taller San Jose and Youth Employment Services. Last month the largest young professional group in Orange County gathered at Canaletto restaurant in Newport Beach, for a night of networking and giving back to local charities in the community. Youth Employment Services (YES) is a non-profit organization that connects youth and employers in Orange County, and helps young people learn and develop the necessary skills to find employment. Taller San Jose is another local non-profit organization developed to nurture and provide support to students as they continue to adulthood, helping them acquire the tools to lead a successful journey. By providing extensive services in the form of job training, essential life skills and one-on-one mentoring, Taller San Jose works to aid troubled teens and young adults by helping them overcome whatever obstacles they are facing.

The event brought over 150 young professionals together to give back to local charity efforts and connect with others in the area. 240 pieces of gently used professional clothing and accessories were collected from the attendees in donation to YES and Taller San Jose.

We had a wonderful time at the event and were inspired by the number of new faces and attendees. We look forward to the next Elite OC Schmoozer, which will be held on March 20th. To learn more about this event and the Elite OC visit their website at www.theeliteoc.com.

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OC Public Relations Society of America Receives 2013 Diversity Award

The Orange County Chapter of the Public Relations Society of America (PRSA) has been recognized for embodying and demonstrating key values in diversity with the 2013 Chapter Diversity Award.

OCPRSA_logoThe award, presented at the PRSA 2013 International Conference Diversity Mixer in Philadelphia, is given to individual PRSA Chapters that exhibit diversity and represent movement to the betterment of diversity. By recognizing efforts of the Chapter, the award also contributes to advancing diversity.

Contributing to the OC Chapter’s success was this years 9th Annual Diversity Forum, which took place this past September. The event was titled “Don’t Get Lost in Translation: How to Decipher Cultural and Generational Shifts” and acted as a development resource to educate both student and professional PR specialists regarding diversity initiatives and best practices.  The event was moderated by Los Angeles Times reporter Anh Do, known for her coverage of multicultural communities. Other speakers included executives and business leaders in their field who spoke of their involvement in the outreach of growing cultural diversity.

La Voz Marketing proudly congratulates its local chapter OCPRSA on this important recognition!  PRSA is the largest professional organization serving the U.S. public relations community. Their mission is to “advance the profession and the professional” by providing news and information, continuing education and networking opportunities.  At La Voz Marketing, we strongly believe in the business value of Public Relations, advocate for greater diversity among our fellow professionals, and support our clients in developing and executing diversity initiatives through our multicultural marketing expertise.

LVM Supports Charitable Educational Seminar

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The Elite OC recently hosted a powerful educational seminar focused on ‘Achieving Success’ and ‘Making a Difference’, two pillars on which the young professionals society was founded.  Over 70 professionals gathered to listen to an interactive panelist session featuring two successful figures in the community – Ivo Tjan, President and CEO of CommerceWest Bank, and Matt Steward, Co-Founder of National Service Group.  

Always striving to bring awareness and support to regional non profits, The Elite OC partnered with Mercy House for this event. Attendees were asked to donate personal care supplies as their admission, which went to support the variety of homeless populations that Mercy House serves in the local community.

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After time spent networking and enjoying the continental breakfast, attendees enjoyed a riveting discussion between Mr. Tjan and Mr. Steward, who spoke on tips to achieving success, why some people succeed and most people fail, carving a career path, and how to make an impact both personally and professionally.

La Voz Marketing was happy to support this inspirational event and would like to give a special thanks to The Elite OC and its guest speakers for encouraging young professionals to give back while building a path to success.

For more information on how to become involved with The Elite OC, visit TheEliteOC.com or facebook.com/TheEliteOC.

Independence Day on the Back Bay

Independence Day

Looking for something to do on Independence Day and over the holiday weekend?  One of Southern California’s most explosive 4th of July celebrations is set to take place in Newport Beach as Newport Dunes Waterfront Resort hosts ‘Independence Day on the Back Bay‘.  Among the festivities included in this 3-day celebration are a chili cook-off, a food eating contest, a live performance by the legendary folk rock group America, and one of Southern California’s most dynamic fireworks displays.

As a convenience for our readers, we’ve provided a schedule of the events that will be taking place over the next few days at the Newport Dunes Waterfront Resort.  You can also visit eventbrite.com for ticket information.

Thursday, July 4th

All Day Carnival games, crafts, face painting, temporary tattoo tent, balloon sculptor, snow cone vendor, BBQ, access to Moe B’s Watersports (aquatic park featuring enormous floating obstacle course, 15-foot slide and high-dive), Kid’s Corral (bounce house and other attractions for young children).

11:30am – 4:30pm Chili Cook-Off with judging from 1:00pm – 3:30pm; winners will be announced at 4:30pm.

12:00pm – 4:00pm Ruby’s will sponsor the All-American Food Eating Contest where 25 hungry contestants will dig into massive chili cheeseburgers, Texas portioned sides, corn-on-the-cob, watermelon and banana splits and vie for prizes.

1:30pm Kid’s Sundae Eating Contest in 3 age groups (6-9, 10-12, 13-15).

4:00pm – 7:30pm Live music by popular local bands including Black Star and Carlos the Experience.

7:30pm – 9:00pm America performs. With hits like “Horse With No Name,” “Tin Man,” “Ventura Highway” and “Sister Golden Hair Surprise,” the Grammy-winning band helped shape the music of the ‘70s and ‘80s.

9:00pm Fireworks Spectacular

Friday, July 5th

All Day Moe B’s Aquatic Park opens & rentals of all water crafts including paddleboards, kayaks, peddleboats, sailboats, etc. are available. To reserve in advance call 949-999-3180.

6:00pm – 9:00pm   Locale Magazine and OC Fiat are hosting ‘The Locale Red, White and Luau’ party  with Hawiian music, fire dancers, free food, free libation tastings and more at Newport Dunes! Proceeds to benefit the OM Foundation – tickets available here.

Saturday, July 6th

All Day The carnival comes to town complete with Ferris wheel, zip line, hydro climbing wall, giant slide and “larger than life” attractions like the Orbitron and Roco Plane.

12:00pm – 4:30pm Food Truck Wars will see Chomp Chomp Nation, Wahoo’s, Bare Flag, Garlic Mike’s, Barcelona, Lime Truck and others duke it out.  The public will cast their votes for their favorite and a $1,000 prize will be awarded for 1st prize truck.

4:00pm – 9:30pm So Cal’s hottest DJ, Richard Blake, and local bands will take turns heating up the night.  Including DSB “Don’t Stop Believing” tribute to Journey.

For more information and to purchase tickets visit www.eventbrite.com.  Happy 4th of July!

Runners Unite on Fifth Annual ‘National Running Day’

This week marked the fifth annual National Running Day, which was created to shine a light on the many ways in which running improves lives and society.  In its brief history, National Running Day has become a mostly informal celebration, as running has become increasingly popular.  According to the Sporting Goods Manufacturers Association, more than 50 million Americans lace up their sneakers and run each year, with a little over half of which who run 50 days or more throughout the year.

I Run logoCreated in 2009, National Running Day is held the first Wednesday in June and is organized by the New York Road Runners, Boston Athletic Association, Running USA, and USA Track & Field.  Geared specifically towards this day, organized group runs are held in more than 130 cities.  This year the organizers of National Running Day are encouraging runners to donate to the One Fund Boston, which was created to help the victims of the bombings at the Boston Marathon on April 15.

“It is a coast-to-coast celebration of a sport and activity that’s simple, inexpensive, and fun,” reads the description on the National Running Day site. “It’s the perfect way for longtime runners to reaffirm their love of running and for beginners to kick off a lifetime and life-changing commitment.”

At LVM, running is an important part of our office culture.  With a handful of marathons under our belts, spreading from Orange County to Malibu and Catalina, we’ve put in quite a few miles and know what it takes to be considered an ‘avid runner’.

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