millennials

LVM President + Renowned Author and Concordia University Professor Educate Millennials on Personal Branding and Thriving in Today’s Market

Stacey from TEOC event
La Voz Marketing President, Stacey Kaszton Jones, was invited to speak at
The Elite OC’s May Educational Schmoozer, alongside Dr. Chip Espinoza of Concordia University.  The two speakers educated over 100 attendees on personal branding and thriving as a millennial in today’s market.  Dr. Chip Espinoza is the co-author of “Millennials@Work: The 7 Skills Every Twenty-Something Needs to Overcome Roadblocks and Achieve Greatness At Work” and “Managing the Millennials: Discover the Core Competencies for Managing Today’s Workforce.” He is also Academic Director of the Organizational Psychology program at Concordia University Irvine.

The Elite OC, with the support of Concordia University Irvine, hosts quarterly Educational Schmoozers that offer information about relevant topics. This quarter attendees listened to Stacey Jones talk about the power of personal branding and how one can establish and fortify their personal brand to achieve greatness.  Dr. Espinoza spoke about thriving as a millennial in the workplace, and how millennials can stand out among their peers and excel in the workplace alongside Baby Boomer and Generation X colleagues.

As part of its mission, The Elite OC raises awareness and donations for a local nonprofit organization at each event.  LVM’s client, the Newport Beach Public Library Foundation, was the highlighted charity for this event.  The Foundation funds valuable library resources and programs –– engaging the community in cultural and intellectual adventure through the sponsorship of diverse public programs and cutting-edge library enhancements.  Aside from funding the library’s Media Lab, the Foundation also funds plenty of educational community programs, such as the Witte Lectures and Library Live series, the monthly Medicine in Our Backyard, book discussion groups, financial workshops, and children’s events and programs.TEOC Image

The Foundation relies on its members’ support to fund the programs at the library that support education and culture in our community. If you’re interested in giving to this organization, click here.

The Elite OC has monthly schmoozers where attendees get the opportunity to network with like-minded young professionals while giving back to the local community. You can find information about upcoming events, how to become a member or about the organization’s partner charities on their website.

If you have any questions about personal branding or about millennials in the workforce, email us at info@lavozmarketing.com.

Meet Generation Z

students-99506_640-2Marketers have been interested in gaining younger mindshare with Millennials for years. Millennials, more properly known as Generation Y, are currently the largest generation in the workforce and have become the most researched generation in history.

Now, meet Generation Z. They were born between the years 1995-2015 and are still growing with each birth (a growth rate of approximately 361,000 babies each day, according to census data). Currently, they are the largest generational group in America, making up just under 26% of the total population.

Why should we care about Generation Z? They are just barely entering the workforce, but they are important for companies to understand in order to get a grasp of the future of marketing.
Based on the article “Millennials are Old News — Here’s Everything You Should Know about Generation Z,” by Hayley Peterson and considering a study by Sparks & Honey, a New York-based marketing agency, we can see the influence Gen Z will have on the future. Here are some of their key characteristics and takeaways that could change the future of marketing:

1. They are activists. According to the study, 60% of them want to have an impact on the world (compared to Millennials’ 39%). One quarter of them volunteer, which shows that companies wanting to connect with Gen Z should take part in the activism.

2. They value independence. Being the first group to grow up completely immersed in technology (including YouTube and the internet), they are natural researchers and they are often self-taught through tutorial videos and more. They are accustomed to finding out information about products on their own.

3. They use technology extensively. While millennials grew up using technology, they didn’t have full access to it. Generation Z, however, is growing up completely immersed in it. According to the Sparks & Honey Report, Gen Z-ers can work and multitask across five screens (compared to three screens used by Millennials). This means that content needs to live across platforms and technologies.

4. They have a short attention-span. With the instantaneousness of technology and the Internet, Gen Z-ers are used to receiving an abundance of information at the click of a button. For this reason, it has become difficult to keep their attention on one thing. It’s important to break up content into bite-sized pieces.

5. They speak with images. Emojis and emoticons are taking over their text language and serving as an underlying conversation. This image-speak makes sense to Gen Z-ers and is another reason why Instagram and Snapchat have grown in popularity. If you want to tell a story to Gen Z-ers, make sure to tell the story through images.

If you have any questions about communicating with different audiences and generations, please email info@lavozmarketing.com.

Use Snapchat to Attract Millennials and Centennials

Snapchat

Snapchat is a mobile app that allows users to view images and videos that disappear after displaying for up to 10 seconds. According to GWI, Snapchat was the fastest growing social app in 2014 with over 100 million daily active users.

Marketers have been struggling to target Millennials through various mediums, primarily due to the lack of targeting and understanding of specific subgroups. Recently, marketers have sought ways to target Centennials, also known as Generation Z, who currently make up more than 25% of the U.S. population. Here are a few statistics that demonstrate why Snapchat is the perfect social media platform to attract both groups:

  •   71% of Snapchat users are under 25 years old
  •   77% of college students use Snapchat daily
  •   30% of U.S. millennial internet users access Snapchat regularly
  •   34% of 18-34 year olds in the U.S. have a Snapchat account
  •   32% of teens (13-17) use Snapchat

If that doesn’t convince you, a recent study by Mashable shows a lot of opportunities for companies to expose their brand to college students. Here were some key findings:

  •   45% of college students would open a Snapchat from a brand they don’t know
  •   73% of college students would open a Snapchat from a brand they do know
  •   67% of college students would want to receive discounts or promotions from brands on Snapchat
  •   58% of college students are likely to purchase a brand’s product or service if they send them a Snapchat coupon

Although this data shows that Millennials and Centennials are frequent Snapchat users, only 1% of marketers use Snapchat. Brands that are afraid to experiment with new social media platforms are making a big mistake.

Wet Seal, for example, stepped outside the norm by hiring a 16-year old to manage their Snapchat account. Within two days, the brand had 9,000 new followers and 6,000 views of Wet Seal’s Snapchat “story.”

At the end of the day, brands should not be afraid to use Snapchat, especially since Snapchat’s CEO is a Millennial himself!

Branding Your Startup

Branding your startup this year will be challenging but full of opportunities. Use these four proven strategies to brand your startup:

1) Tell stories

Tell a story about your brand; but most importantly, brand yourself as a storyteller. Make a bigger impact on your potential customers by telling stories that evoke emotion.

It’s becoming a new trend for marketers to brand themselves as storytellers instead of telling a story about their brand. Potential customers should remember your brand from your stories, not from telling them how you want to be seen.

2) Take a stand

Instead of focusing on the revenue, focus on causes. If you want to get the millennials’ attention, you need to be a cause-driven business. What we mean by cause-driven business is that you shouldn’t make the mistake of only doing cause-driven marketing. Millennials are becoming less trusting of those strategies.

3) Defy expectations

Steer away from competition by defying conventions within your industry. Depending on your industry and your audience, you will have to decide which conventions to break and determine the extent that you will defy them.

4) Focus on great design

It might not seem as a surprise, but prioritize making products and experiences remarkable for your customers.

To learn about specific examples where these strategies were successful, visit Entrepreneur’s recent article on branding.