As the year comes to a close, we are prompted to reflect on all the changes that took place in the field of marketing in 2012.
We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 Billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.
So what’s in store for the next year? We found the guide ‘20 Marketing Trends & Predictions for 2013 and Beyond‘, created by HubSpot, to be very informative.
Gazing into the future of marketing, here are a few of the trends they predict:
“Campaigns” Fade Out, Real-Time Marketing Is In: We’ll start to see best-in-class organizations utilize more real-time events and triggers that are based on inbound marketing activity and not push-marketing, or outbound campaigns.
Inbound Marketing Grows Enterprise-Wide: Every interaction your sales, HR, customer, development, finance, and executive teams take online is a way to promote your brand, products, or services. As a result, almost every employee will turn into an inbound marketer.
Know Thy Customer: Over the next year, it will become an increasingly important initiative for CMOs to invest in technology that compiles customer data in a way that is more easily measurable and actionable.
Marketing Becomes More Accountable for Revenue Generation: Marketing activities will not only be measured on traffic and lead generation, but will further optimize processes that directly impact sales growth.
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