Latino

Six Things to Consider When Working with Bloggers

IMG_0313 HPRA

La Voz Marketing recently attended the HPRA: PR + Bloggers event in Downtown Los Angeles. Three successful bloggers shared their experience working with PR professionals. Here are six key takeaways:

  • Do not ask bloggers to promote something that was not agreed upon
    Bloggers have worked hard to build their following. They won’t put anything out there that doesn’t resonate with them or their audience.
  • Avoid providing bloggers with scripted messages
    Bloggers have already developed their voice and personal brand. They know how to leverage their social media channels to get the results that you want.
  • Stop using the term “Mommy Bloggers”
    It was suggested that PR professionals stop using the term “mommy bloggers” because it annoys bloggers. Click here to see some of the reasons why they dislike it.
  • Mom bloggers aren’t the only ones with influence over children
    PR professionals put so much emphasis on working with mom bloggers, but they are missing out on other key influencers. There are various female bloggers, especially Latina bloggers, who have influences as a tía (aunt), a madrina (godmother), and a hermana mayor (older sister).
  • Latinos are outnumbering the general market
    The Latino market in Los Angeles is becoming the general market. Keep this in mind when you build your next communications campaign. You need to find the right blogger that can cross over naturally by speaking to an audience versus speaking at an audience. This rule applies to all cultures and backgrounds, but it’s emphasized because it usually doesn’t happen when marketing to the Latino audience.
  • If you invite a blogger to an event, be there
    One of the bloggers shared a horror story about a company treating her wrong during a live streaming attempt. The client/company did not understand the value of the blogger’s physical and online presence. As a result, the company lost business and respect from some of her 45.8K Twitter followers. Bloggers highly recommend a PR professional to be present at the event for additional support.

If you are handling your marketing efforts in-house, we hope you keep these points in mind!  For assistance with blogger outreach, feel free to contact La Voz Marketing.

 

LVM Supports 16th Annual Newport Beach Film Festival

NBFF

The Newport Beach Film Festival kicked off on Thursday, April 23rd with the Opening Night Gala featuring a screening of Russel Crowe’s directorial debut, “The Water Diviner” This post-World War I Battle of Gallipoli film tells the story of an Australian farmer who travels to Turkey to find his three missing sons. Karen Lanyon, Consul-general for the Australian Consulate-General, shared that this year marks the 100th anniversary of the battle and it’s very close to the hearts of many Australians.

Actors, directors, and city council members, alongside La Voz Marketing, gathered to support the 16th annual film festival that brings the best of classic and contemporary filmmaking from around the world. The Festival provides a forum for cultural understanding and enriching educational opportunities by showcasing a diverse collection of both studio and independent films.

This year, the film festival showcases about 150 feature films and 200 short films from more than 50 countries. Special spotlights highlight films from the United Kingdom, Canada, Europe, and Ireland. The Festival also features Latino, European, and Pacific Rim Showcases.

The Newport Beach Festival is not only open to filmmakers and VIPs, but to anyone who has an interest in supporting the creation and advancement of innovative and artistic cinematic works. “[W]e have something for everyone,” says Gregg Schwenk, co-founder and CEO of the festival. New additions this year include horror films, outdoor screenings of throwbacks like “Clueless” and even a showcase of old Disney clips!

The Festival proudly embraces the passion, vision and independent spirit of both emerging and seasoned filmmakers. LVM encourages you to participate in events like these to support arts and culture in Orange County!

The European Showcase starts tonight with films from Sweden, France, and Italy. The Festival also includes a special screening of “A Brave Heart: The Lizzie Velasquez Story” and a guest visit from Lizzie herself tonight at the Regency South Coast Village in Santa Ana.

Tomorrow the Latino Showcase will feature Chilean, Brazilian and Mexican Spotlights. Enjoy a special discount on a combo ticket of any of those films and the after party by using the code: NBFFLATINO.

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