instagram

Instagram Announces New Update

Instagram logo“People miss on average 70 percent of their feeds,” Instagram states in a recent blog post announcing its newest update. “That means you often don’t see the posts you might care about the most.”

To try to solve the problem, Instagram will be stepping away from chronological timelines and implementing a change to the order of posts that show up in a user’s newsfeed. The algorithm that dictates the order in which posts appear will be based on the likelihood of a user’s interest, the timeliness of the post and a user’s relationship with the person posting.

Although Instagram assures users, “all the posts will still be there, just in a different order,” this change can negatively affect small businesses’ content by potentially burying it in followers’ timelines. This can result in not only a drop in engagement, but also in customers and sales.

So how can you be sure your content doesn’t get buried? Many company accounts have started asking followers to turn on their notification settings, so users can see their content more easily; however, many followers have only gotten upset with the influx of pages asking for this, causing a negative effect.

According to Business News Daily, businesses will have to stay competitive and target their followers with relevant, high-quality content. Despite the negative possibilities, however, there is a benefit to those companies that stay competitive with targeted content. “All those accounts with purchased followers, low-quality content and the ability to post every 30 minutes will not have an advantage with the new algorithmic feed,” branding and social media consultant Emmelie De La Cruz said. “It is going to separate the fakes with purchased followers and trash content from those with great and truly engaging content.”

Be sure that your posts are coming up toward the top of newsfeeds by buckling down on your strategy before the change happens – post high-quality, targeted, timely and relevant content.

If you have questions about Instagram’s new update and how your business can prepare for the change, email info@lavozmarketing.com.

Video Marketing Rises in Popularity

Video-Marketing1Online content is getting shorter as attention spans decrease. Videos now serve as bite-sized content that keeps viewers interested.

According to an article by The Guardian, video is the best way to engage with consumers and to increase awareness of your brand.

Video will account for 69% of all online consumer traffic by 2017, according to Cisco. YouTube already receives more than 1 billion viewers per month, which is more than any other channel except Facebook. It is becoming a great tool for marketing, as its influence grows and becomes a factor in how consumers view a company. A study showed that seven out of ten people viewed a company more positively after viewing its interesting online content.

Video is an excellent choice for keeping consumers engaged because it holds one’s attention span longer than a still photo. Video content is also a very affordable method for small businesses and start-up businesses, as production costs are decreasing. It’s also increasingly easier to create content using apps, such as Vine and more. This means it could be a smart investment for your company. Nielsen says that 64% of marketers are going to be increasing their video budget and investment. Currently, about half of the market in the UK are using video to connect with their consumers, with this number expecting to increase dramatically.

Here are some tips to using video marketing successfully:

  • Think of your audience. Make your video relevant to them. If it doesn’t make sense to use video for your audience, don’t. Don’t waste time or resources.
  • Do not ignore social media. A large percentage of sharing and viewing happens from mobile phones – maximize that sharing and viewing potential by posting videos to social media.
  • Finally, be creative with the videos you make. Don’t be afraid to step outside of the box and be interesting.

If you have any questions about video marketing, please contact us at info@lavozmarketing.com

Social Media Marketing in 2015

Pew Research Social Media UPdate
Social media usage is increasing and so should your budget for social media marketing in 2015. eMarketer estimates there will be 154 million social network users this year. Although Facebook is still in the lead, Debra Aho Williamson, eMarketer’s principal analyst, says the next phase of growth in social networks is happening on mobile social media platforms such as Twitter, Instagram, Pinterest and Tumblr.

In a recent survey, 5,000 marketers were asked about their budgets for 2015. Here were some of the results:

  • 84% of marketers plan to increase their budget and 38% of these marketers plan a shift in spending from traditional advertising to digital advertising
  • 70% of marketers plan to spend more on social media advertising
  • 68% of marketers have already integrated mobile into their larger marketing strategy

Marketers shared the belief that mobile marketing and social media is core to their business. So, which social networking sites should you be investing in?

According to Pew Research, Instagram, LinkedIn, Twitter, and Pinterest increased in membership and saw significant growth in almost every demographic group. As you may know, each social media platform targets a different demographic. eMarketer predicts how market share will change for the top social networks in 2015, finding that the largest group of social media users will still be using Facebook and are between the ages of 25-34.

For more information about social media marketing and social media advertising, contact us at info@lavozmarketing.com.

Instagram Makes Its Web Debut

Screen shot 2013-03-08 at 3.12.12 PM

Since launching in October of 2010, Instagram has been a simple app that has inspired users to capture everyday moments through a series of unique lenses.  In an effort to stay true to its core of seeing and taking photos on the go, Instagram’s focus was to build a mobile-only experience.  This focus started to shift once Facebook acquired Instagram and the once “photo app” became increasingly popular, with the ability to now interact by ‘liking’ or commenting on photos. Instagram knew that in order to keep up with their growing community they needed to make their app more accessible, hence the launch of the desktop version.

Through instagram.com, users are now able to browse their Instagram feed and view profiles on the web, just like you would do on a mobile device.  Not only can you view photos of people whom you follow, but you can also like photos or engage in a conversation around a photo, all via the web.  Want your feed to look more like it does on a mobile device?  Simply shrink your browser down to a single column and keep up with the people you follow in real-time.  Staying true to its roots, Instagram is about taking photos on the go, in the real world, so users will still have to produce photos from their mobile device and cannot upload from the web.

We’re excited to be a part of the growing Instagram community!  Follow La Voz Marketing on Instagram at instagram.com/lavozmarketing.