holiday

The Importance of Showing Gratitude

thankyouWhen the overplayed holiday commercials sweep across every screen this time of year, are we reminded to be “thankful” and show gratitude to those around us?  More importantly, are we taking the time to do so? Thanking someone can be such a simple act, yet it is often forgotten in the business world.  Of course, when a successful business deal or proposal takes place, both parties will often thank one another. However, when a proposal is refused or when a situation is less than successful for all, a thank you can easily be forgotten. Acknowledging the work that has been delivered and the relationship that has been formed is a vital part of any interaction. Thanking someone for an opportunity can mean a great deal, and moreover it could translate into future business.

Why is this so important?

Most will agree that saying thank you is a very simple gesture that can go a long way. Making the effort to do this in our personal lives can be very influential as well. When people are recognized for their efforts and kindness, they are rewarded in a way that is heartfelt and unique. An article written by Robert A. Eckert, former CEO of Mattel, for the Harvard Business Review highlights his tips for showing thanks and the importance of showing gratitude. He felt that when he said thank you more often, the effects were obvious: people showed up to work aiming to do a good job. Eckert summarized his advice for showing gratitude (in the business world in particular) into five important points:

– Set aside time every week to acknowledge people’s good work.

– Hand-write thank-you notes whenever you can. The personal touch matters in the digital age.

– Punish in private; praise in public. Make the public praise timely and specific.

– Remember to cc: people’s supervisors. “Don’t tell me. Tell my boss.”

– Foster a culture of gratitude. It’s a game changer for sustainably better performance.

While thoughtful gestures are truly the reason of this season, many forget to stop their busy lives to genuinely show gratitude where it is due.  So to that point, on behalf of the team here La Voz Marketing, we would like to express our sincere appreciation to our loyal clients, our dedicated co-workers and for the opportunity to do what we love on a daily basis.  Thank you for your continued support!  Have a wonderful Thanksgiving Holiday!

 

 

Banking Tips for Small Business Owners in Honor of National Mom and Pop Business Owners Day

Mom and Pop ShopHappy National Mom and Pop Business Owners Day to our fellow small business owners!  In honor of this special day, we would like to share an article that was recently published by the American Bankers Association.  The article, titled ‘Five Tips to Increase Your Chances of Getting a Small Business Bank Loan’, provides valuable banking tips intended to help small business owners develop a mutually beneficial relationship with a bank, obtain loans and evaluate offers:

1) Get to know bankers at several financial institutions in your community.

Prior to requesting a loan, find out which financial institutions in your market make loans to firms similar to yours (due to the fact that not all banks specialize in business loans). Banks may make loans based on industry, while others may only lend to those in certain stages of the business life cycle (no startups, for example). It is important to work with bankers who understand your industry and find out how the current financial crisis has affected credit availability in your community.

Another reason to deal with banks experienced in your industry is that they can offer you financial advice. If these bankers work with firms facing the same industry-related problems as you, they may be able to provide helpful advice and financial products tailored to your firm’s needs. Seek a banker who can give financial advice that will help you survive and thrive in today’s economy.

2) Be able to articulate your firm’s “value proposition” to its target markets and your business plan to reach them.

To increase your chances of getting a loan, articulate why other companies or customers should do business with you and how you’ll effectively compete in your chosen target market segments. To help ‘sell’ your company, develop a business plan that has three different scenarios: best case, most likely case, and worst case. You want the banker to understand all three since you’re asking for support through good times and bad.

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Happy Valentine’s Day – Statistics Surrounding this ‘Day of Love’

Happy Valentine’s Day!  While we truly respect what the Feast of Saint Valentine represents, we also find it interesting the amount of marketing and consumer spending that surrounds this ‘Day of Love’.  Here are a few statistics to savor on this 14th day of February:

Valentines Day word cloud

  • Average annual Valentine’s Day spending: $13.19 Billion
  • Number of Valentine’s Day cards exchanged annually: 180 Million
  • Average number of roses produced for Valentine’s Day: 196 million
  • Percent of Valentine’s Day cards bought by women: 85%
  • Percent of flowers bought by men: 73%
  • Percent of women who send themselves flowers on Valentine’s Day: 14%
  • Amount the average consumer spends on Valentine’s Day: $116.21
  • Percent of consumers who celebrate Valentine’s Day: 61.8 %
  • The gift most often given on Valentine’s Day is Cards, followed by Candy.

From all of us at LVM, we hope you have a wonderful Valentine’s Day.  Wishing you lots of AMOR!

Happy New Year & Ten Marketing Predictions for 2013

Happy New Year!  We are already embracing 2013 and would like to share these 10 Surprising Marketing Predictions for 2013, recently published by Inc.com:

Trends That Influence Relevance

1. Health = wealth. More consumers are focusing on living healthier due in part to rising medical costs.

2. Rewards for non-purchase activities. Loyalty programs are built on rewards for spending, but now this model is increasingly supplemented with rewards for certain actions–and for sharing them with others.

3. Friend, blend, spend. Consumers are demanding that their programs offer an increasingly cash-like redemption process, leading marketers are responding by to offer more variety in redemption options, and simplifying those with cash or near-cash rewards.

4. Augmented reality. Anyone who test-drives a BMW on his desktop or tries on clothes through Lands’ End’s virtual models has experienced augmented reality. This fairly specific innovation, has the power to penetrate any brand activity.

Trends That Affect Customer Engagement

1. The rise of MomPopolies. Mom and Pop establishments with as much engagement power as some of their national rivals, but with the ability of being hands-on local.

2. The new partners. Canada, Europe, South America and Asia have coalition loyalty programs, where scores of brands are organized under one loyalty program and consumers earn and redeem rewards across all program sponsors, like for example supermarkets and fuel stations.

3. Data scientist shortage. When we think of loyalty, we think of marketing, but the professional need is in data analysis. Organizations that award scholarships or produce joint case studies or research in this field will have a crack at the best and brightest.

4. Regulation rebound. Every data marketer knows that the industry is destined to face legislated changes in how it collects and analyzes data. Those organizations that choose to lead collaboratively stand to become the trusted, go-to experts.

Let the Economy Create Value

1. Glocalism. The term Glocalism technically means the adaptation of a product or service to each location or culture in which it is sold. It can also signify how regional businesses can be altered by events that take place far away.

2. Economic fear and control. So the United States is headed toward a fiscal cliff, and because of glocalization, all of the world is watching. While this is occurring, marketers shouldn’t lose sight of the fact that the incentives that influence consumers remain largely the same: experience greater value, pay less and earn more.

Wishing you a healthy and prosperous 2013!

Merry Christmas from LVM!

We wish you a Merry Christmas!  We are so grateful for our awesome clients and to those who have supported us throughout the year.  Thank you for making 2012 so memorable.

As the American singer and film actor Bing Crosby so wisely said, “Unless we make Christmas an occasion to share our blessings, all the snow in Alaska won’t make it ‘white’.”

We hope you enjoy this special time with your family and friends.  Sending you warm wishes for the Season and a Happy New Year!

 

La Voz Marketing Attends Mingle and Jingle Holiday Mixer

La Voz Marketing kicked off the holiday season with a Mingle and Jingle Holiday Mixer, hosted by six professional Orange County associations: PCE, OC/PRSA,  OCAMA, IABC/OCOC Ad Federation, and SoCal BMA.  The mixer, held at Andrei’s Conscious Cuisine, was a great way to spend time with friends, colleagues, and leaders within the Orange County marketing community.

Guests were treated to festive hors d’oeuvres, desserts and drinks, as well as an exciting raffle and live auction program.  It was a fabulous evening filled with great conversation and lots of holiday cheer.

We want to extend a big ‘Thank You’ to our hosts, which you can read more about below:

PCE: Members of the Professional Communications Exchange are independent consultants and senior-level practitioners in marketing, advertising, PR and related fields. Its website has been a source of qualified freelancers for many different projects since the group’s founding in 1994. thecommunicators.org

PRSA/OC: The Orange County chapter of the Public Relations Society of America is one of the more dynamic chapters of the national organization, the nation’s largest association of PR professionals. PRSA members are from business and industry, PR counseling firms, government agencies, educational institutions, trade and healthcare groups and not-for-profit organizations. ocprsa.org

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Happy Thanksgiving, From La Voz

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” – William Arthur Ward

Like many, we use the Thanksgiving holiday as a time to look back and realize how fortunate and grateful we are for everything we have! To honor this tradition, we’ve compiled a list of a few things (in no particular order) that we are most thankful for.

  1. Loyal Clients – without you we would have no success to celebrate!
  2. Family & Friends – there for us through the good times and the bad.
  3. Health – thank goodness for flu shots!
  4. US Troops – put their life on the line every day to fight for our freedom and protect our nation.
  5. The Economy – some may beg to differ but we are still in business and busier than ever!
  6. JACKSTIN – love our new website!
  7. La Voz Employees – without your hard work, this company wouldn’t exist.
  8. Kean Coffee – for our morning, afternoon and yes, sometimes even evening pick-me-up for those long work days.
  9. Black Friday/Cyber Monday – although chaotic, it’s a great time to score deals on our winter wardrobe and tech products!
  10. SoCal Weather – 70’s and sunny in November? Doesn’t get much better than this!

Happy Thanksgiving to you and your loved ones from all of us at La Voz! May your day be filled with family, friends and full bellies 🙂