emojis

2015 – Year in Review

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As 2015 comes to an end, we look back on the top marketing tools, trends, campaigns and more. Building a connection and sharing experiences with consumers, peers, businesses and more were some key themes we saw coming out of the marketing realm in this year. Here were some top trends from 2015.

Video Marketing and Live Streaming:
Live streaming has revolutionized marketing because it allows a company to connect with and learn more about a company, as well as share their experiences with their friends. Apps like Meerkat and Periscope lead the way in live streaming this year, and allow users and followers to share experiences and connect one another. This can help a brand by building a connection with users by sharing experiences through live video. Snapchat expounded on its marketing capabilities by creating the Discover options for brands, as well as allowing users to experience snaps and videos from around the world.

Technology:
Technology is always growing and getting better at anticipating our needs, which means that it anticipates the needs of a company and its consumers as well. According to Nielsen, Facebook, YouTube and Facebook Messenger take the top three smartphone apps. In addition, their study says that Android OS holds a higher market share in the United States with 52.7 percent, while Apple iOS only holds 42.8 percent.

Marketing Campaigns:
According to Entrepreneur.com, the top three marketing campaigns for 2015 are Apple’s “Shot on an iPhone 6” campaign, Glade’s “Museum of Feelings” campaign and Barbie’s “You Can be Anything” campaign.

Apple’s global campaign relied on consumer-created content to show the professional-looking images that the iPhone 6 can capture.

Glade’s pop-up museum started as a Facebook event page promoting “the first museum that reacts to emotions.” The museum and its website had mood filters that users could easily turn into a profile picture on social media channels. The mood filters suggested the best smells for a user’s mood, which made perfect sense when it was revealed that the “museum” was a campaign by Glade. The campaign came under scrutiny for being a “Secret Corporate Art Museum,” but also managed to garner 120,000 impressions, including the mood-based selfie filters. The museum closed on December 15, 2015.

Barbie’s campaign was created to connect with millennial parents. The campaign features a video of girls in various career settings. The videos are unscripted and have hidden cameras to capture how those around them would react, and the careers were chosen based on what the girls wanted to be at the time of filming. The video followed young girls as they became a professor, a veterinarian, a soccer coach and a museum tour guide for the day. The video states: “When a girl plays with Barbie, she imagines everything she can become.” The brand also introduced dolls with more ethnic diversity earlier this year.

Emojis:
Emojis have taken the texting world by storm. With the launching of multi-ethnic emojis and the hard-fought battle for a taco emoji, these little images are allowing younger-targeting businesses more opportunities to connect with their consumers. Domino’s Pizza, whose digital orders make up about half of its overall orders, announces a “tweet-to-order” system that will allow users to tweet the pizza emoji to @dominos, and an order will be placed! Emojis even made their way into our lexicons. Oxford Dictionaries announced that the 2015 Word of the Year wasn’t a word at all, but was the “laughing with tears” emoji .

Social Media:
Social media connects consumers to their brands and to each other.
Images are ruling communications methods, which put social media channels, like Instagram at an advantage. Businesses should be using these social channels to connect with their followers. Social media is also the easiest and quickest way to get feedback from consumers and engage with them.

Twitter hashtags changed with the breaking news stream. Here are the most-used Twitter hashtags of 2015:
1. #jobs
2. #Quran
3. #ISIS
4. #PrayForParis
5. #LoveWins
6. #CharlieHebdo
7. #JeSuisCharlie
8. #BlackLivesMatter
9. #地震 (Earthquake)
10. #SandraBland

Emails:
Email has continued to be one of the most direct methods that businesses can use to connect with their consumers. Emails help a business share data, deals and information with consumers.

What do you think 2016 will have to offer?

Are you interested in getting started with these marketing tools and trends? Contact La Voz Marketing at info@lavozmarketing.com.

Meet Generation Z

students-99506_640-2Marketers have been interested in gaining younger mindshare with Millennials for years. Millennials, more properly known as Generation Y, are currently the largest generation in the workforce and have become the most researched generation in history.

Now, meet Generation Z. They were born between the years 1995-2015 and are still growing with each birth (a growth rate of approximately 361,000 babies each day, according to census data). Currently, they are the largest generational group in America, making up just under 26% of the total population.

Why should we care about Generation Z? They are just barely entering the workforce, but they are important for companies to understand in order to get a grasp of the future of marketing.
Based on the article “Millennials are Old News — Here’s Everything You Should Know about Generation Z,” by Hayley Peterson and considering a study by Sparks & Honey, a New York-based marketing agency, we can see the influence Gen Z will have on the future. Here are some of their key characteristics and takeaways that could change the future of marketing:

1. They are activists. According to the study, 60% of them want to have an impact on the world (compared to Millennials’ 39%). One quarter of them volunteer, which shows that companies wanting to connect with Gen Z should take part in the activism.

2. They value independence. Being the first group to grow up completely immersed in technology (including YouTube and the internet), they are natural researchers and they are often self-taught through tutorial videos and more. They are accustomed to finding out information about products on their own.

3. They use technology extensively. While millennials grew up using technology, they didn’t have full access to it. Generation Z, however, is growing up completely immersed in it. According to the Sparks & Honey Report, Gen Z-ers can work and multitask across five screens (compared to three screens used by Millennials). This means that content needs to live across platforms and technologies.

4. They have a short attention-span. With the instantaneousness of technology and the Internet, Gen Z-ers are used to receiving an abundance of information at the click of a button. For this reason, it has become difficult to keep their attention on one thing. It’s important to break up content into bite-sized pieces.

5. They speak with images. Emojis and emoticons are taking over their text language and serving as an underlying conversation. This image-speak makes sense to Gen Z-ers and is another reason why Instagram and Snapchat have grown in popularity. If you want to tell a story to Gen Z-ers, make sure to tell the story through images.

If you have any questions about communicating with different audiences and generations, please email info@lavozmarketing.com.