diversity

OC/PRSA 10th Annual Diversity Forum

DIVERSITY_10_Anniversary2-e1405743367778-300x282Last week we attended the OC/PRSA 10th Annual Diversity Forum, hosted by the OC/PRSA Diversity committee. At this luncheon, approximately 40 public relations, marketing and journalism practitioners listened to leading diversity practitioners share information about the progress made and what can be done to improve diversity in the workplace and the marketplace.

Moderator Richard Chang of the OC Register kicked off the discussion with Orange County Census statistics and shared that Orange County is a “majority minority city”.  Chang said public relations practitioners, journalists and marketers share something in common: “We are all trying to reach audiences.” He also stressed that we must be “very thoughtful on who we are trying to reach.”

Joe Keenan of MWW began his presentation by sharing the differences of traditional and current marketing strategies to the LGBT community.  Ads that would not have been created in years past are now running and reflect the New America.  Blurred lines exist in marketing to this coveted audience.

Lynn Jolliffe of Ingram Micro showcased how the company’s diversity objectives and strategies have increased diversity within the company.  Diversity is a component of the company’s corporate social responsibility and the company is attracting top talent because of it.  Lynn Jolliffe’s work at Ingram Micro provides an excellent model for other companies who are looking to increase their diversity.

Anne Dean, APR of Education Management Corporation, introduced statistics that will comprise 2020’s workforce and indicate the racial ethnic diversity in America.  Although racial ethnic diversity is on the rise, progress is limited for Hispanics and African Americans due to a lack of resources and lowered standards in education.  Dean stated that education drives diversity in professions and encouraged listeners to donate or offer resources to organizations that promote education equality.

La Voz Marketing congratulates the OC/PRSA Diversity Committee on its 10th anniversary and its success in the PRSA community.  We look forward to attending the next OC/PRSA diversity event.  For more information about OC/PRSA diversity events, visit http://www.ocprsa.org/programs-events/diversity/.

 

OC Public Relations Society of America Receives 2013 Diversity Award

The Orange County Chapter of the Public Relations Society of America (PRSA) has been recognized for embodying and demonstrating key values in diversity with the 2013 Chapter Diversity Award.

OCPRSA_logoThe award, presented at the PRSA 2013 International Conference Diversity Mixer in Philadelphia, is given to individual PRSA Chapters that exhibit diversity and represent movement to the betterment of diversity. By recognizing efforts of the Chapter, the award also contributes to advancing diversity.

Contributing to the OC Chapter’s success was this years 9th Annual Diversity Forum, which took place this past September. The event was titled “Don’t Get Lost in Translation: How to Decipher Cultural and Generational Shifts” and acted as a development resource to educate both student and professional PR specialists regarding diversity initiatives and best practices.  The event was moderated by Los Angeles Times reporter Anh Do, known for her coverage of multicultural communities. Other speakers included executives and business leaders in their field who spoke of their involvement in the outreach of growing cultural diversity.

La Voz Marketing proudly congratulates its local chapter OCPRSA on this important recognition!  PRSA is the largest professional organization serving the U.S. public relations community. Their mission is to “advance the profession and the professional” by providing news and information, continuing education and networking opportunities.  At La Voz Marketing, we strongly believe in the business value of Public Relations, advocate for greater diversity among our fellow professionals, and support our clients in developing and executing diversity initiatives through our multicultural marketing expertise.