consumers

Video Marketing Rises in Popularity

Video-Marketing1Online content is getting shorter as attention spans decrease. Videos now serve as bite-sized content that keeps viewers interested.

According to an article by The Guardian, video is the best way to engage with consumers and to increase awareness of your brand.

Video will account for 69% of all online consumer traffic by 2017, according to Cisco. YouTube already receives more than 1 billion viewers per month, which is more than any other channel except Facebook. It is becoming a great tool for marketing, as its influence grows and becomes a factor in how consumers view a company. A study showed that seven out of ten people viewed a company more positively after viewing its interesting online content.

Video is an excellent choice for keeping consumers engaged because it holds one’s attention span longer than a still photo. Video content is also a very affordable method for small businesses and start-up businesses, as production costs are decreasing. It’s also increasingly easier to create content using apps, such as Vine and more. This means it could be a smart investment for your company. Nielsen says that 64% of marketers are going to be increasing their video budget and investment. Currently, about half of the market in the UK are using video to connect with their consumers, with this number expecting to increase dramatically.

Here are some tips to using video marketing successfully:

  • Think of your audience. Make your video relevant to them. If it doesn’t make sense to use video for your audience, don’t. Don’t waste time or resources.
  • Do not ignore social media. A large percentage of sharing and viewing happens from mobile phones – maximize that sharing and viewing potential by posting videos to social media.
  • Finally, be creative with the videos you make. Don’t be afraid to step outside of the box and be interesting.

If you have any questions about video marketing, please contact us at info@lavozmarketing.com

Improve Your Website Homepage

websitebuilding

Potential clients will make a judgment about your service or product without really knowing what it’s all about. Why? Your homepage may prevent them from navigating their way to learn more about your offering.

A study conducted by Google found that a user could form judgments of attractiveness or trust within 1/50th of a second based on context or visual complexity on a website. As Hubspot mentioned, “Homepages are the online version of a handshake at a networking event”.  So, you need to make a good first impression!

Here are a few guidelines to keep in mind when developing your homepage:

Make it Simple

According to Harvard Business Review, a study revealed that over 7,000 consumers make their decisions to buy a product, revisit a website and recommend it to others based on their experience navigating through the site.

Tips:

  • Remove extraneous elements
  • Create more white space
  • Move content below the fold
  • Look at other websites and use a familiar layout

Make it Usable

We are sure you have heard the saying “less is more”. Right? To make a homepage usable and effective, it has to be easy to use.

Tips:

  • Identify your goal for website browsers and make that the central goal of your homepage.
  • Step into users’ shoes. What are they looking for? What are they trying to accomplish? Why are they there in the first place?
  • Reduce options on header menus, calls to action, social icons and other clickable elements. By doing so, you will remove distraction. Too many options can be distracting for users.

Create a call to action

As mentioned previously, your homepage must align with your overall goal for users.  Don’t forget to make that call to action!

Tips:

  • Use a prominent headline that calls for action
  • Clearly make a unique selling proposition on your homepage
  • If relevant, feature a large call-to-action button above the fold

La Voz Marketing can help you develop an effective, responsive-design website that achieves your desired goal. For more information, contact us at info@lavozmarketing.com.