budget

Increase Your Email Marketing Budget this Year

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Statistics indicate that email marketing is successful and companies are seeing substantial ROI in the marketing medium. Here are five reasons why you should increase your email marketing budget this year:

  1. Email Marketing is Increasing
    According to Salesforce, 73 percent of marketers claimed email marketing was a core strategy for their business. It is becoming a trend to use it and you shouldn’t fall behind. In fact, eMarketer says 69.7 percent of US Internet users prefer email as the method of communicating with businesses.
  1. Email Marketing Helps Existing Campaigns
    You can direct attention to your website by offering sneak peaks of some of your content, or increase your social media followers by inviting people to share deals on social media.
  1. A small increase in your budget can lead to big returns
    Email marketing tools, such as MailChimp or Constant Contact, can help you get started on your email marketing efforts without a budget. Once you learn how email marketing works, don’t be afraid to upgrade! Spending extra money on your email designs will attract potential customers and increase both brand loyalty and engagement.
  1. Objectively measure your results
    Every email you send out will be tracked by the email marketing tool that you use. At the very least, you will be able to do the following

-Monitor your delivery rates
-Monitor your open rates
-Monitor the total number of click-throughs

Your conversion rates will help you to determine whether your email marketing budget and efforts are enabling a profitable return. Find out what is working and what is not working using the data you’ve collected.

  1. People demand more
    Serve your people with great designs, appealing copy, and better offers such as giveaways, discounts, and special deals. According to Salesforce, marketers consider email content and design as the most critical aspect of an email by 79 percent and as one of the most effective aspects of an email by 66 percent. Mobile-friendly email designs should also be something to consider since Forrester’s research reports that 72 percent of US online adults send or receive personal emails through their smartphones at least weekly.

For more information about email marketing, contact us at info@lavozmarketing.com.

Social Media Marketing in 2015

Pew Research Social Media UPdate
Social media usage is increasing and so should your budget for social media marketing in 2015. eMarketer estimates there will be 154 million social network users this year. Although Facebook is still in the lead, Debra Aho Williamson, eMarketer’s principal analyst, says the next phase of growth in social networks is happening on mobile social media platforms such as Twitter, Instagram, Pinterest and Tumblr.

In a recent survey, 5,000 marketers were asked about their budgets for 2015. Here were some of the results:

  • 84% of marketers plan to increase their budget and 38% of these marketers plan a shift in spending from traditional advertising to digital advertising
  • 70% of marketers plan to spend more on social media advertising
  • 68% of marketers have already integrated mobile into their larger marketing strategy

Marketers shared the belief that mobile marketing and social media is core to their business. So, which social networking sites should you be investing in?

According to Pew Research, Instagram, LinkedIn, Twitter, and Pinterest increased in membership and saw significant growth in almost every demographic group. As you may know, each social media platform targets a different demographic. eMarketer predicts how market share will change for the top social networks in 2015, finding that the largest group of social media users will still be using Facebook and are between the ages of 25-34.

For more information about social media marketing and social media advertising, contact us at info@lavozmarketing.com.