awareness

La Voz Supports Community College District in Raising Job Awareness

Anaheim Angels RSCCDLa Voz Marketing recently supported the Rancho Santiago Community College District (RSCCD) in planning and executing its first ‘Hop On, Hop Off Tour’ to raise awareness of job opportunities among high school students.  The program focused on opportunities in the retail, hospitality, and tourism fields. LVM partnered with the Anaheim Regional Transportation Intermodal Center (ARTIC), the Honda Center / Anaheim Ducks, Visit Anaheim, Bubba Gump Shrimp Co., Hilton Anaheim and Angels Baseball to give students from various community colleges in the area an introduction to the world of hospitality, tourism and more.
The tour, which included experiences at ARTIC, the Honda Center, the Anaheim Convention Center, and Angel Stadium of Anaheim, was the first of its kind to be hosted by the RSCCD.  It featured a lunch panel of speakers from Visit Anaheim, Hilton of Anaheim and Bubba Gump Shrimp Co., which allowed students to get an inside look into at jobs in these areas and a chance to ask the questions from the experts.
Rancho Santiago Community College District (RSCCD) is one of the largest of California’s 72 community college districts, based on the number of credit and noncredit students. Many of its colleges have Hospitality and Tourism programs. Helping expose high school students to different job fields early is important because RSCCD can help students realize and achieve their goals through their many courses
and programs.
If you also believe in the cause of helping students become passionate to achieve their goals through education, or if you yourself are still searching for your passion, contact RSCCD today to find a program at your local community college!

Video Marketing Rises in Popularity

Video-Marketing1Online content is getting shorter as attention spans decrease. Videos now serve as bite-sized content that keeps viewers interested.

According to an article by The Guardian, video is the best way to engage with consumers and to increase awareness of your brand.

Video will account for 69% of all online consumer traffic by 2017, according to Cisco. YouTube already receives more than 1 billion viewers per month, which is more than any other channel except Facebook. It is becoming a great tool for marketing, as its influence grows and becomes a factor in how consumers view a company. A study showed that seven out of ten people viewed a company more positively after viewing its interesting online content.

Video is an excellent choice for keeping consumers engaged because it holds one’s attention span longer than a still photo. Video content is also a very affordable method for small businesses and start-up businesses, as production costs are decreasing. It’s also increasingly easier to create content using apps, such as Vine and more. This means it could be a smart investment for your company. Nielsen says that 64% of marketers are going to be increasing their video budget and investment. Currently, about half of the market in the UK are using video to connect with their consumers, with this number expecting to increase dramatically.

Here are some tips to using video marketing successfully:

  • Think of your audience. Make your video relevant to them. If it doesn’t make sense to use video for your audience, don’t. Don’t waste time or resources.
  • Do not ignore social media. A large percentage of sharing and viewing happens from mobile phones – maximize that sharing and viewing potential by posting videos to social media.
  • Finally, be creative with the videos you make. Don’t be afraid to step outside of the box and be interesting.

If you have any questions about video marketing, please contact us at info@lavozmarketing.com