Taking Incipio (More) Public
LVM increases Incipio’s editorial placements by over 50% and expands its presence - beyond technology - into lifestyle, fashion and action sports.
http://www.Incipio.comThe challenge
Increase visibility and credibility for Incipio throughout the United States by differentiating the brand in the market and leveraging media and influencers as ambassadors.
The approach
LVM developed and implemented a comprehensive public relations strategy that involved research, positioning/messaging, media relations, a product review program, community relations, strategic partnerships, and trade show support.
The results
Efforts increased Incipio’s editorial placements by over 50% (garnered over 10 per week) and expanded its presence into the consumer space (beyond technology outlets). The strategic program reached over 265 million readers and established Incipio as the leading provider of state of the art protective solutions for the mobile world.
