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The Dalai Lama Encourages the Use of Social Media to Spread Compassion

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La Voz Marketing recently attended the Global Compassion Summit at the University of California, Irvine in honor of His Holiness the Dalai Lama’s 80th birthday. The 3-day summit was a celebration of the Dalai Lama’s lifetime of devotion to spreading the message of the value of peace, kindness and universal compassion throughout the world.

Prior to the summit, the Dalai Lama made a comment about gifts on his birthday. He said the best gift of all was to live with compassion. For this reason, the Friends of the Dalai Lama, a nonprofit that advocates for global compassion and innovation, came up with a social media campaign to honor his birthday wish.  They asked everyone to post pictures and videos of people treating each other kindly or sharing kind words, accompanied by the hashtag #withcompassion.

People utilize social media for a variety of reasons, but can we do more? Regardless of religious beliefs, spreading compassion is in our human nature. At a very young age we shower our parents and family with love through small acts of kindness. As we mature we begin to see and act differently, but we are still able to show affection to one another.

Spreading compassion requires some effort, but there are many benefits in return. At La Voz Marketing, we are proud of our staff who give back to our community through participation in nonprofit organizations such as The Elite OC, the Pediatric Cancer Research Foundation, Make-A-Wish, Alzheimer’s Association, Habitat for Humanity, among others.  It is important to lend a helping hand and contribute to the greater good of our society. If you can’t find the time to get physically involved in your local community, spread compassion through your social media efforts!

When building a compassionate social media plan, there are a few questions you should consider at a deeper level:

  • Who is benefiting? Your organization or your audience?
  • How are they benefiting?
  • Is this a short-term benefit or a long-term benefit?

We hope you create a successful social media campaign #withcompassion to help make the world a better place. If you need guidance, don’t hesitate to contact us at info@lavozmarketing.com. We are happy to help!

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