TAVIK’s iPhone 5 Cases Hit Action Sports Shops

Shortly after Apple announced the release of its much anticipated iPhone 5 yesterday, TAVIK, released a new line of cases for the iPhone 5. Applying the beach, street and music influence that TAVIK is recognized for, their new iPhone 5 case collection will be the first to market in the action sports industry and will be available in retailers like Jack’s, Karmaloop, and PacSun the same day the new iPhone drops, September 21.

When TAVIK was asked by Transworld Business on how they got the inside scoop on the phone’s dimensions and were able to pull this off, TAVIK’s Erin O’Neill explained by email: “Unfortunately, we had no inside scoop on the iPhone 5 dimensions. The rumors however were all correct! Our factories are working overtime to get us cases in time for launch.”

TAVIK is a pioneering apparel brand who recently stepped into the smartphone case industry.

Below is the full article, posted on Transworld Business, titled ‘TAVIK’s iPhone 5 Cases Hit Action Sports Shops Same Day Apple’s New Phone Launches’:

The support of parent company and mobile device accessory veteran Incipio has allowed TAVIK to harness manufacturing capabilities, back end support and speed to market in conjunction with the launch of the iPhone 5 smartphone. TAVIK’s cases will be available at device launch on September 21st in premium retailers such as Jack’s Surfboards, Karmaloop, PacSun and other select dealers nationwide.

“TAVIK is thrilled to move deeper into the accessory market,” says TAVIK Founder Erik Paulsen. “The addition of mobile accessories will amplify the brand, and strengthen our product offering.”

Spearheaded by TAVIK Creative Director Mark Powell, the iPhone 5 case collection offers a selection of original, cutting-edge designs inspired by music, fashion and technology. Designed for the active individual engaged in the modern beach and music culture, TAVIK’s iPhone 5 cases offer consumers a means to expressing individual style while protecting and enhancing their coveted smartphone. Colors, textures and patterns are borrowed from TAVIK’s apparel collections while innovative form factors elevate the offering.

Staying true to its lifestyle and music-driven roots, TAVIK is launching an extensive Accessory Collection later this year.  The collection will include iPad cases, MacBook sleeves, headphones and a collection of lifestyle backpacks and bags.  Stay tuned for the launch.

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