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Fashion, Technology & Friends at AGENDA Long Beach

Having recently attended the AGENDA show, a two-day youth-culture forum held at the Long Beach Convention Center, we experienced the latest in fashion and technology products coming available in 2014.  Representing every facet of California lifestyle, AGENDA brought together over 600 brands within fashion, action sports, streetwear, sneakers, accessories, hardgoods and more.  Notably, this year’s show revealed a strong participation from technology product and accessory companies such as GoPro, OlloClip and Mophie.

Agenda Long BeachWe were thrilled to see what these brands, among others, have in store for 2014 and enjoyed visiting with our friends at The Ampal Creative, TAVIK, Vestal, Mophie, Wonderland, Olukai and Beach Riot.

The Agenda team (via Agenda.com) recently interviewed the founders of The Ampal Creative, Andrew Potash and Daniel Schechter, who provided advice, insights and background on how they got started.  Check it out:

How did you get started in the industry?
It started with supportive and creative parents and a family that always told me to do what I love. I graduated from USC in 05 with a degree in Business and Cinema. I was looking at a buyer program at a large high end department store and positions in a couple of big talent agencies’ training programs. Although, both were associated with creative outlets, both seemed pretty soul-less. I trusted my gut and walked away from the offers. I went on a couple of surf trips and spent the summer surfing and being a beach bum again with all the boys n girls down in SD. I literally washed away any desire for the corporate route and reconnected with my roots and loves.

A big head with a limited hat market, a desire to not go the T-shirt/hoodie/printed route, and a small, personal line of credit lead to the first http://www.theampalcreative.com hats. They weren’t embroidered basics, they were cut-n-sew from fabrics I picked. We basically spent the next couple of years overcoming all sorts of production nightmares as we grew and am really proud to be where we’re at now.

What brands were you inspired by growing up? Name 3-ish.
Stussy – I remember being at La Jolla Elementary School and walking down the street to California Surf n Sport on my birthdays and picking out Stussy shirts. I did a third grade report on a Stussy 8 Ball snapback I wish I still had – I had no idea what an 8 Ball was.

Bald – The coolest brand by the coolest dudes from the coolest shop when I was a grom. Pablo and Ricky from Mitch’s (OG surf/skate shop, one of the first surf/skate “boutique” way before such an idea existed). They started this rad clothing/skate line, with a flip of the dunlop logo with a B. I doodled it countless countless times. Without knowing it, this was my first exposure to streetwear.

Polo – I grew up in La Jolla. My parents never bought me Polo, but I knew there was something about it and aspired toward the little embroidered horseman my friends had on their gear.

What brands are you inspired by at this very moment. Name 3-ish.
Neighborhood – uncompromising attention to detail
the Badweather – Art x DIY x vintage
thrift stores/ebay – where most of my clothes come from

What is the best advice you’ve been given?
Do what you love, because you love it.

Three key ingredients to starting your brand.
Family/Friends
California
PMA

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