Insights on Pinterest Business Pages

How To Guide for Pinterest Business PagesDid you know Pinterest is now offering new features and resources for businesses?  We would like to share a few insights on this topic, based on recent information we received from Melanie Duncan, a well-known Pinterest marketing expert.  Feel free to contact us if you need help deciding if Pinterest is the right social media outlet for YOUR business!

What Is Pinterest?

Pinterest is a virtual pinboard of interesting things you find on the web. Ideas and images are retrieved from other sites and ‘pinned’ to one’s ‘pinboard’. These ‘pins’ or collection of ideas are than ‘re-pinned’ to other users pinboards, thus circulating the original link and allowing it to become extremely viral. Pinterest has become increasingly popular because there are no ads, making it an excellent traffic referral source because you have the user’s full attention. With over 10 million Facebook connection users and 10 million unique visitors, Pinterest is driving more traffic to websites than YouTube, Google+ and LinkedIn combined.

What to Pin?

  • Original content that links back to your website
  • Infographics – these provide value, establish credibility, and build a relationship
  • Checklists – because tall, long images are more likely to be re-pinned
  • Tutorials – have a 42% higher click through rate
  • Pins with text – add text to your image to describe pin, so it is easily understood
  • Videos from YouTube – videos receive strong responses (comments, share, traffic, etc.)
  • Clever captions – to get more people to click through to site

Secret Boards

Pinterest now allows users the option to create up to 3 Secret Boards: this means that when you add a pin, it won’t show up anywhere else on Pinterest. Users then have the option of adding clients, employees or anyone else to view their secret board. This option provides a great way to collaborate with your team and draw up ideas and inspiration!

Feel free to contact LVM if you would like to learn more about creating an official business account on Pinterest!