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LVM Attends The Elite OC February Schmoozer

Last month we had a great time at The Elite OC February Schmoozer, benefiting Taller San Jose and Youth Employment Services. Last month the largest young professional group in Orange County gathered at Canaletto restaurant in Newport Beach, for a night of networking and giving back to local charities in the community. Youth Employment Services (YES) is a non-profit organization that connects youth and employers in Orange County, and helps young people learn and develop the necessary skills to find employment. Taller San Jose is another local non-profit organization developed to nurture and provide support to students as they continue to adulthood, helping them acquire the tools to lead a successful journey. By providing extensive services in the form of job training, essential life skills and one-on-one mentoring, Taller San Jose works to aid troubled teens and young adults by helping them overcome whatever obstacles they are facing.

The event brought over 150 young professionals together to give back to local charity efforts and connect with others in the area. 240 pieces of gently used professional clothing and accessories were collected from the attendees in donation to YES and Taller San Jose.

We had a wonderful time at the event and were inspired by the number of new faces and attendees. We look forward to the next Elite OC Schmoozer, which will be held on March 20th. To learn more about this event and the Elite OC visit their website at www.theeliteoc.com.

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LVM Gears Up For Hispanicize 2014, The 5th Annual Latino Trends Event of the Year

Next month, LVM will be attending the 2014 Hispanicize ‘Unconference’ in Miami Florida. Last year, we had a great time at the event, immersing ourselves in education, entertainment, rekindling with colleagues, clients, bloggers and journalists. With excitement and enthusiasm we anticipate what we will learn and experience at this years iconic 4-day event.

Hispanicize (#Hispz14) is recognized as the, largest annual event for Latino trendsetters and news-makers in social media, journalism, advertising, PR, film, music and innovation. This year’s event will host over 1,235 attendees which will include leading influencers from the fields of social media, blogging, journalism, PR, advertising, media and more. Many of the most influential Latino and African-American writers will be in attendance as well as journalist from 35 top media outlets including the associated press, Univision Network, Fox News Latino, and HuffPost Latino among others.

We look forward to hearing from thought leaders of a wide range of sectors including brand marketers, multicultural bloggers, Hispanic media, Latino celebrities, artists, entrepreneurs, advertising agencies and non-profit organizations. Last year we came back inspired on the top cultural trends Hispanic marketers are targeting, social media strategies and tactics that show the most potential with brands and so much more.

To learn more about Hispanicize 2014, visit their homepage at www.hispanicizeevent.com.

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The Secret To Brand Identity

Does your brand ultimately require a competitive environment in order to be effective? According to Social Media Today, brands are intended to drive preference, encourage loyalty and therefore lift margin. In doing so they underpin and align a competitive and commercial business model with the people who believe in and buy from that organization.

Consider your brand asthe secret to building your brand it stands now. Is it recognized by your targeted clientele? Does it work to help customers make choices? The fundamental goal of a company’s brand is to stimulate recognition, preference and an overall loyalty that drives interaction and a focused sense of expectation and fulfillment. In order to achieve success, your customers must select your brand, over the other options and choices available to them.

Now suppose there were no other competition, and consumers have no alternate choices. Such as; Public health, Internal Revenue, regulators and airport security, to name a few. Such organizations must have specific and definable identities, that they are known for and familiarized with. What we find intriguing is that these companies are scrutinized on their ability to carry out a successful and effective performance, rather than generating profit by producing to a customer base.

What kind of identity does your brand have? How have you worked to shape and define the way it is recognized? Often times organizations focus on outselling their competitors and studying the moves of others, yet spend little time focusing on the more important matter of building their brand. Here at LVM we specialize in providing innovative solutions that translate across technology and cultures to establish brand identity. We achieve this by offering full-service marketing, public relations and social media capabilities, to enable your company to authentically participate in the conversation by furthering your exposure through content, placement strategies, and developing a meaningful, social relationship with your target audience. Connect with us to learn how we can help take your brand to the next level.

 

 

LVM Attends Family Investment Roundtable Event at Chapman University

Last month, LVM attenphoto(18)ded Chapman University‘s Single Family Investment Roundtable, hosted by  The C. Larry Hoag Center for Real Estate and Finance, The George L. Argyros School of Business and Economics and Chapman University. It was an educational evening of networking and stimulating discussion, which include a presentation panelist of five established real estate experts in Orange County. The panelists included; Emile Haddad, President & CEO at FivePoint Communities, Greg Hebner, Managing Director at Community Rebuild, Gerd-Ulf Krueger, Principal Economist at Krueger Economics, John McMonigle, Principal & Founder at The McMonigle Group and Jan Brzeski, Managing Director & CIO at Arixa Capital Advisors, LLC. The group discussed the current state of the real estate market in Orange County, and what to expect in the coming days.

In response to the opening question; ‘Are Happy Days Here Again?’, Emile Hadaad responded: “These are sober happy days.  Not drunk happy days.” With many foreign buyers coming to the Orange County market and purchasing homes, a trend is beginning to emerge. Hadaad also said that there “is an escape of capital for safe haven in the U.S.  It is coming from Asia and the Middle East…and it isn’t considered money laundering.”

The economist on the panel, G.U. Krueger, said that there is “a lot of room for individual investors at the $500-$800,000 level and more in coastal communities like Venice and Newport Beach.” This was enlightening to many individuals and small business owners envisioning a move to the up-scale beach cities.

The panelists stressed attention to the fact that those lending money have “long memories,” meaning they are only continuing to lend capital to those who have paid back previous debts. Therefore making it more difficult for first-time buyers in the market. Eager home-builders and corporations should be patient and carefully stick with the age-old rule of supply and demand, keeping in mind that “if you build, they don’t necessarily come,” according to Hadaad.

Panelists agreed that the change of cycle that has begun is something that few expected to see happen so suddenly in the market. At what point in the cycle are we now, some may ask? Hadaad responded, “It is difficult to say that…but I will say that a trigger for a change in a cycle in the past was something that nobody predicted.  For example, in the ’90s it was the collapse of the Soviet Union and changes in the defense industry.  If I had to say, this cycle has another 5-6 years left…unless we have another trigger event.”

Overall the panelists discussion led to an informative and eye-opening view of what is going on in the real estate world of Orange County. Here at LVM we appreciate the opportunity to remain actively involved and informed both locally and state-wide of our current culture and financial state. We extend a heartfelt thanks to Chapman University Argyros School of Business and Economics and C. Larry Hoag Center for Real Estate and Finance for putting on a fantastic community event.

LVM Attends The Elite OC January Schmoozer

Last wstaceyeek we attended The Elite OC’s January schmoozer at the Pacific Club in Newport Beach. It was a fun-filled evening attended by approximately 380 individuals who gathered together for to network and giving back. The event raised 644 donation items to benefit the Big Brothers Big Sisters of Orange County, and brought 43 new volunteers for potential “Bigs,” as well as $262 in cash donations. Several new faces were among the group, bringing many first-timers who had never attended an event before, or been involved with BBBS. The night was a huge success for all, filled with great conversations and making new connections.Elite OC Girl Toys

The Elite OC is a non-profit organization that brings young professionals together to network and give back to the local community. Since it’s conception in 2010 The Elite OC has benefited 30 local charities, found new ways to give back to the community and created a society for entrepElite OC Boy Toysreneurs and professionals to come together and share ideas while building business relationships. Our founder Stacey Kaszton continues to serve on the board of Elite OC for her third year in a row, dedicating her time to a group who’s mission and purpose she is passionate about.

LVM is proud to support The Elite OC as it   continues to grow with the dedication and enthusiasm from its members. The next event will be held on February 20, benefiting Youth Employment Services (YES), an OC-based organization dedicated to assisting troubled youth find employment. To learn more about The Elite OC and ways to get involved visit their website at www.TheEliteOC.com

Three Things We Learned from the 2014 CES

Over 3,000 exhibitors gathered at the recent Consumer Electronics Show (CES) in Las Vegas, Nevada to showcase their newest products in consumer technology.  CES is noted as the event of the year, highlighted for unveiling the top designs, features and trends of a whole host of gadgets that uniquely challenge the market.  In 2005, the crazed product introduced at the show was the Samsung i730, complete with Windows Mobile 2003, 3G and even a color display.  The pricey LG BH100 HD DVD and Blu-ray combo player made its debut in 2007, most noted for it’s ability to play both formats from a single disc tray.  A year later Apple launched the 3-inch touchscreen iRiver as the top portable media player, while Phillips introduced its Eco TV.  By 2009 smart phones began to emerge and by 2013 we had already been introduced to tablets.

You’re probably wondering what the hottest products at CES were this year…we were curious too.  Here are some of the hottest new gadgets introduced this year:

Curved and bendable displays –

123(3)_071305231802_640x360Makers such as LG and Samsung introduced high-definition models that curve towards the viewer and designs that are bendable. This innovative new functionality will offer “even more lifelike picture quality with more depth,” according to Samsung’s Executive Vice President of the visual display business. Not only this, both companies introduced displays that are able to bend to the viewer’s liking.

Also introduced by LG was the G Flex Smartphone, offering a curved display which contours nicely to the users face. LG says the G Flex will be available to consumers through AT&T, Sprint and T-Mobile.

Solar powered concept cars and built-in applications –

Ford is helping to change the perception of solar powered vehicles with its new Ford C-Max. This sleek new solar car, with inconspicuously placed rooftop panels, can fuel 75% of its trips by just the sun.

BMW also showcased its new ActiveAssist application that turns its vehicle into a nearly driverless-car. The feature is designed to assume control of the car – steering, accelerating and braking as needed (in case of an emergency).

Smartwatches step up theiCMAXr game –

Razer displayed a new wristband called the Nabu, that they described as a “cross between a Smartwatch and fitness band.” Not only can this new kind of Smartwatch deliver text and emails, it can also monitor and record both sleep and activity, with a built-in GPS.  LG revealed a similar device – the LifeBand – which,  in addition to Smartwatch capabilities, GPS and activity monitoring, can control music as well.

We are inspired by these new products and technology trends and look forward to seeing how they can be integrated into business to further increase productivity and efficiency.

4 Business Resolutions for 2014

4 business resolutions for 2014The new year has begun and if you’re like us, your realize just how crisp-with-potential 2014 truly is can be. The question is, have you thought through your New Year’s resolutions list for your business? We sure have. After doing some research we have used our expertise to bring you four things that will help you achieve success in your business for 2014.

1)        Reevaluate

It is important to take the time to step back and evaluate your business last year. Learn from your successes and failures by reviewing your systems, procedures and general practices of your business. Find ways to create an even more efficient way of doing things and make appropriate changes. This is a perfect time to put an end to poor habits, making necessary adjustment to help your business continue running smoothly.

2)        Set specific goals

Once you’ve evaluated your business, pinpoint the areas in which you need to improve. Set specific goals and develop a strategy of how you will achieve them. Define both long term and short term goals that will help drive your motivation along the way. Know exactly what you want to achieve, be aggressive and get after it!

3)        Get a Facelift

Above all, do not put your website and social media profiles on the back-burner. The key is to update regularly and often. This is a great time to check out all the links on your website and social media profiles to make sure they are functioning and up-to-date. Keep your content fresh! This will help ensure that your pages are being found in online searches. Contact us to learn more about how LVM can help you build an influential online presences to drive business.

4)        Appreciate Your Customers

Remember to thank your loyal customers, who have shown their support throughout the previous years. Showing them your appreciation will speak volumes to who you are as a company, as well as give them a reason to continue to do business with you. Saying “thank you” can go a long way, so remember to show your gratitude to all of your clients and coworkers. For more ideas about how to strategically grow your business through marketing and re-branding, connect with us here.

Merry Christmas From LVM!

On behalf of Pepall of us here at LVM we want to wish you all a very, Merry Christmas!  We are so appreciative of each and every one of our wonderful clients, and to everyone who has shown support throughout the year. 2013 has been a great year and we would like to thank all who helped make it unforgettable. And with that we would like to give you a sweet morsels, well – four sweet morsels – of wisdom about the stand out spice of the season…you guessed it, Peppermint! Not only can Peppermint ease those terrible tension headaches that can be brought on by too much holiday cheer; according to the Huffpost Healthy Living it can also boost concentration, tame tummies, relieve a stuffy nose and even curb cravings! We thought you might enjoy these helpful hints as the holiday season dwindles down and you’re looking for ways to use up those leftover candy canes.

We look forward with enthusiasm for what the coming year holds for us, and are excited to share it with you all. It is our hope that you celebrate and enjoy this special time of year with family and friends. Sending you heartfelt wishes for the season and a prosperous New Year!

 

Healthcare Professionals Increase Use of Social Media

Earlier this year, we reported on a survey of major prescription drug and healthcare companies and their ]
integration of social media.  As a follow-up to that piece, we would like to highlight a recent survey conducted by AMN Healthcare that highlights healthcare professionals’ use of social media and mobile technology in their careers. Overall, the results show that a wide range of healthcare professionals are cultivating and increasing their use of social media and mobile technology in their personal and professional lives.

Source: AMN Healthcare

Source: AMN Healthcare

Reportedly 3 out of 4 healthcare professionals use smartphones and 40% of them are using smartphones to find jobs via social media.  But it doesn’t stop there. According to Ralph Henderson, President of Healthcare Staffing at AMN Healthcare, “…candidates are moving beyond job searching…you can use social media to find out what the culture and work environment is like before you apply.”  The fact that desirable candidates may pre-screen companies on social media before applying is impacting the way large healthcare companies view social media. Organizations looking to attract job applicants will want to assess their social media presence and ensure that it accurately reflects their brand and employes a strategy to recruit.

Also revealed, while Facebook was previously the first choice, LinkedIn is now the lead for professional networking. “Having a well-established LinkedIn profile is a good move for a job seeker,” noted Roger Bonds, Executive Director of the American Academy of Medical Management. “It shows that a person is technologically savvy, and it gives them a chance to show off their credentials and experience. It also gives a healthcare professional the chance to shape his or her own image online.”

Another interesting finding of the survey was that social media is less popular among physicians. “The most popular forms of social media don’t facilitate the type of communication that a physician may want to have with other physicians, due to privacy and security concerns,” said Harry Greenspun, MD, Senior Advisor for Healthcare Transformation and Technology for the Deloitte Center for Health Solutions.

For obvious reasons, doctors do not post details regarding patients or other aspects of work on Facebook. Other social media sites, such as Doximity and Sermo, address this need by offering a secure platform that is designed specifically for physician use. Sermo currently has 220,000 active users and is expected to grow.

Overall, research found that individuals in this specialized sector are actively growing their social media presence and use and incorporating it into their professional lives as well.

As a result, companies are taking a closer look at their marketing strategy and the influence that their online presence can have on their employee base and the image of their brand.

To learn more about ways to leverage social media in this unique sector, contact La Voz marketing. We can recommend useful and risk-adverse ways to build your online presence while maintaining brand integrity.

La Voz Marketing Gives Back at the Mingle & Jingle Holiday Mixer

Mingle & JingleLa Voz Marketing celebrated the holiday season at the annual Mingle & Jingle Holiday Mixer, hosted by the Public Relations Society of America (OC/PRSA), the International Association of Business Communicators (IABC/OC), and several other prominent marketing associations such as PCE,  OCAMAOC Ad Federation, and SoCal BMA.  Together with friends, colleagues and fellow leaders within the marketing community, we enjoyed the festivities and helped raise funds for the Orangewood Children’s Foundation, to support Orange County foster care children through the Shining Star Scholarship Fund.

Held at Andrei’s Conscious Cuisine, it was a fantastic evening of festive hors d’oeuvres, desserts and drinks, as well as exciting raffle drawings and a silent auction.  We would like to thank our wonderful hosts for putting on such a fabulous event and for bringing us all together in the spirit of the season.

Here is more information on the participating professional marketing organizations:

PCE: Members of the Professional Communications Exchange are independent consultants and senior-level practitioners in marketing, advertising, PR and related fields. Its website has been a source of qualified freelancers for many different projects since the group’s founding in 1994. thecommunicators.org

PRSA/OC: The Orange County chapter of the Public Relations Society of America is one of the more dynamic chapters of the national organization, the nation’s largest association of PR professionals. PRSA members are from business and industry, PR counseling firms, government agencies, educational institutions, trade and healthcare groups and not-for-profit organizations. ocprsa.org

IABC/OC: The International Association of Business Communicators-Orange County chapter is a not-for-profit network of professionals with members that are employed in corporate communications, PR and marketing agencies, nonprofit organizations, government agencies, freelance writers and consultants. oc.iabc.com

OCAMA: The local chapter of the national American Marketing Association is dedicated to the advancement of marketing professionals representing a broad range of industries who seek knowledge and professional development opportunities to make themselves more effective marketers. ocama.org

The OC Ad Federation, a chapter of the American Advertising Federation (AAF), is the largest professional organization dedicated to the advertising business in Orange County. Over 300 members strong, its community consists of executives and local business owners involved in the advertising industry. ocadfed.org

SOCAL BMA: BMA is the nation’s only professional association dedicated to b2b marketers and communicators. socalbma.org