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5th Annual Diversity and Leadership Conference

Last week we were able to attend the 2014 California Diversity and Leadership Conference in Garden Grove, California.   At this conference, professionals gather to learn about, honor and are inspired by the recipient’s of the “California’s Most Powerful & Influential Women” Award. Successful women in business such as ABC News correspondent, Aditi Roy, head of Corporate Brand and Reputation at Visa, Inc., Jennifer Kuperman, and many more, are recognized for their accomplishments.

Screen shot 2014-06-16 at 10.15.21 AMVeteran Democratic political strategist and one of the featured keynote speakers of the event, Donna Brazile, gave a thoughtful and empowering speech about diversity and leadership. She spoke of tolerance, understanding and inclusion. She encouraged her audience to move further toward diversity, allowing for more change and inclusion, rather than reverting back to previous ways.

Brazile is also a professor, author, columnist, TV commentator and friend to the late Maya Angelou. Brazile spoke at length of her friend and the impact created by Maya’s wise words, and then she recited her favorite quote of Maya’s, “Each day, try to be a rainbow in someone’s cloud.” Brazile added, “being that rainbow will allow them to feel the sunshine, the light, of being capable.”

At this conference we were fortunate enough to attend some educational sessions:

“Latino’s in Leadership: Growing their influence”

This session taught us about successful Latino leaders in Corporate America and their recent growth in today’s workforce. These top influential Latino professionals shared their knowledge on how to adjust economic and social arenas to incorporate the Latino community.

“Building Cultural Competencies.”

This session was focused on recognizing and understanding the current multicultural workplace. It is important for companies acknowledge this mix of cultures and to deal with them appropriately both with employees in the workplace and clientele in the consumer market.

Thank you to the speakers, and congratulations to award winners, of the 5th Annual California Diversity and Leadership Conference. La Voz will be looking forward to next year’s event. For more info: http://ow.ly/xTU83

Hispanic Community Influences Market Trends

Does your company prioritize reaching the Hispanic community?  Honestly, engaging this audience can be vital to maintaining and growing your business. The impact of Latinos, especially in the realm of technology, will increase exponentially in the coming years.  The ever-increasing group of Hispanic consumers are influencing the market and propelling companies to cater to their desires.Google.Soy

In an article published by the Miami Herald, Ina Paiva Cordle discusses the growing Hispanic consumer market and the best ways to engage.  It is crucial to consider and incorporate this community as you plan for the future.

Latinos have established themselves in the mobile social media world and leverage it as a way to stay connected and share information. Companies have had to modify their approach to attract the Hispanic community by using technology and relatable cultural aspects. Utilizing the correct channels of communication is also essential to ensuring that your content is effective. Cordle states that Hispanics are “four times more likely to share branded content”, which can help your business considerably.

Positively impacting the Hispanic community is becoming a trend for companies such as Google, Target and Sherwin Williams’, who have already made adjustments to include this demographic. In fact, Google has made efforts to connect with Latinos using “Get your business con Google”, and they will launch a bilingual, bicultural domain “.soy”. Both mainstream and small businesses will need to make similar efforts to nurture the relationship with Latino audiences. “If Hispanics can determine the presidential election, they can definitely determine the future of technology,” said Eliana Murillo, head of multicultural marketing for Google.

Here at La Voz Marketing we understand the power of the Hispanic market and offer our clients special expertise on reaching and impacting this influential community. To learn more, visit us at lavozmarketing.com.

How Does Gender Affect Social Media and Mobile Device Usage?

Aside from their obvious differences, men and women do differ in their use of social media and mobile devices.  Based on research from Exact Target, Pew Research Center, and Nielsen, author Veronica Maria Jarski offers more insight into how the genders are using social media and mobile devices.  Here are the main takeaways for your convenience:

Women are more likely to use social media to:Men vs. Women - Social Media

  • Stay in touch with family and friends
  • Blog and upload/share photos
  • Seek entertainment
  • Find “How-To” information
  • Follow their favorite brands
  • Ignore advertisements on these sites

Men are more likely to use social media for:

  • Business
  • DatingMen vs Women - Ads

Women are more likely to use mobile devices for:

  • Sharing
  • Camera use
  • Games

Men are more likely to use mobile devices for:

  • Video
  • News
  • GPS
  • Scanning coupons/QR codes

The differences in how men and women use these communication channels mirrors the differences in the types of advertisements that make an impact on them.  Advertisements with more emotional content tend to be more attractive to women and those with practical, activity-related content appeal to the male audience.

Knowing your audience, and the social platforms and mobile apps holding their attention, is important to expanding your reach.  While it is important to maintain exciting and up to date information, its effectiveness is based on choosing the right channel of communication to catch your target audience’s eye.

 

National Train Day – Connecting Our Nation’s Community

Given the impact that trains have had on our nation, we will be celebrating National Train Day this upcoming May 10th!  Trains play an important role in the community at large and offer simplified connectivity in an economic and environmentally-conscious way.  They have also shaped culture nationwide and continue to drive progress and innovation.

As we watch a magnificent transportation hub, called the Anaheim Regional Transportation Intermodal Center (ARTIC), being built in Anaheim, California, we look forward to the powerful impact that this new station will have on transforming travel throughout Southern California.  Now check this out (facts and images from National Train Day website):

Connectivity – Amtrak carries approximately 31.6 million people a year, offering connecting routes to over 550 communities, many of which have no other transportation.  Amtrak’s ridership has grown by 55% since 1997 (faster than any other major travel mode) and is projected to continue its expansion.Screen shot 2014-04-19 at 3.07.08 PM

Economic – Over 90% of Amtrak’s spending is domestic.  The company prides itself on empowering American business owners by creating jobs in local communities, employing more than 20,000 nationwide.  Nearly 88% of trips are made for business purposes, helping nearly 3 million people make connections that are necessary to our growing economy.

Screen shot 2014-04-19 at 3.09.11 PMEnvironmental – Amtrak trains are 16% more efficient than planes and 34% more efficient than cars, in terms of energy used per passenger. By offering routes to 237 National Parks, historic sites and monuments, Amtrak allows Americans to venture to the great outdoors and decrease driving. With the goal in mind to reduce dependence on fossil fuels, Amtrak “plugs in” trains at layover facilities to use electrical power so the diesel locomotives can be shut down. Doing so minimizes engine idling and saves fuel while trains are being serviced.

Cultural – Trains are part of our culture in more ways than one. Did you know Mick Jagger’s first Instagram photo was on Acela Express from New York to Washington, DC? Or that Alexis Ohanian, founder of Reddit, created the idea behind the company on Amtrak?  Historically, sports teams that are known to ride the train tScreen shot 2014-04-19 at 3.07.50 PMo away games include the NY Rangers, Boston Red Sox, Atlanta Braves and the NY Knicks.

Perhaps you’ve heard of #metro or #metrolink, the  region’s passenger rail system that connects major cities from northern to southern California.  If you’ve never taken the train in California, you are missing out!

Learn more about National Train Day on its website (www.nationaltrainday.com) and connect with them on Facebook to stay updated on the latest news.

LVM President Named ’40 Under 40′ Honoree by OC Register Metro

S.Kaszton_1_0H5A1004_cropThe OC Register Metro today announced its ’40 Under 40′ list, which honors 40 individuals, under the age of 40,  as Orange County’s most interesting and highest achieving individuals.  We proudly announce that our President and Founder, Stacey Kaszton, has been chosen as one of the honorees featured in the May 2014 issue of OC Metro (available now on stands).  Alongside her peers, Stacey is being recognized as a fabulous, forward-thinking leader that is driven, passionate and accomplished in business and philanthropy.

Read the full article on Stacey here.

The OC Register Metro will celebrate all #40UNDER40 honorees at an invite-only reception on Thursday, May 15 at the Chuck Jones Gallery in Costa Mesa.

OC Register Metro 40 Under 40 AwardAs the region’s only leadership-focused glossy magazine, OC Register Metro is published for Orange County executives, entrepreneurs and professionals and aims to bring readers inside the lives of the most interesting and accomplished individuals in the county.

Congratulations Stacey!  We know this is just the beginning for you!

What’s The Good Word?

YOLOUnderstanding your target audience is the first step to successful communication.  To ensure you reach them, you have to speak their language.  So, what’s the good word?

From a recent post by Cassandra Daily, a site powered by the research, insights and global trendsetter network of The Intelligence Group, we learned some of the latest vocabulary being used by Gen Y/Z today.  Certainly some of these are new for you as well!

YOLO = You only live once.  Example: “Let’s go skydiving at night. YOLO!”

Okay, you’ve probably seen this a few times…but if you weren’t sure of the meaning, now you know!

Havishamin’ = To sit at home by yourself wishing you were out having fun (references Miss Havisham from Great Expectations).  Example: “What are you up to tonight?” “Oh, just Havishamin’. That guy said he would call but no word from him yet.”

Bare = A lot, without good reason.  Example: “You have bare likes on your profile picture.  Whats up with that?”

Swerve = to move, leave or scram.  Example: “I told her to swerve after she made that rude comment.”

Got me feelin’ some type of way = Phrase used to describe what one feels when something brings up an outpouring of otherwise hard to describe emotions. Example: “I lost my phone, and it’s got me feelin’ some type of way.”

Remember, never underestimate the importance of knowing how to speak to your audience.  People are responsive to those who know and understand them.  You can’t apply one communication formula across the board.  To have success you must develop a ‘voz’ or voice that is authentic and truly engages your customers.  Let La Voz Marketing help you develop your voice.

The Tools To Dominate SEO Are Here

SEO“The Internet will not promote your content for you. It’s not that good yet and likely never will be.”

In an article written by Kevin Bailey, CMO of Digital Relevance, Bailey eplains the critical role that SEO strategies play on the survival of businesses. “Effective content promotion takes great content, thorough media research and lots of outreach sweat,” said Bailey. What exactly does this mean for companies striving to grow their online presence? Online rankings are affected by what companies claim about themselves on their website, and by what is said about them on other sites, (off-site SEO). Google’s algorithm heavily weighs the off-site content, when ranking sites on it’s platform. While such content was heavily influenced by spammers in the past, contorting Google’s process, due to algorithm updates – this is no longer the case. The links that drive traffic back to company websites result in real business, and can even be measure in real-time. This allows companies to accurately determine which efforts are deemed successful and worth while to their growth, and those which are not.

What was once a smattering of content laced with key words and back-links hoping to increase rankings, is now a calculated and strategic system. Moz has emerged as one of the most prolific SEO software companies, acting as an endless resources to companies by tracking back-links, visitor traffic, keyword searches, organic traffic and more. It is beginning to reveal to its audiences the impact that effective SEO strategies can have on businesses’ success nationwide and even worldwide. Savvy PR specialists are jumping at the opportunity to utilize the endless opportunities that SEO tools such as Moz have to offer, in order to grow their clients to their potential.

Here at La Voz Marketing we know the capabilities of these innovative online marketing tools and specialize in developing strategies to re-brand your business and increase SEO. To learn more about the possibilities that are available to you and how LVM can help your brand build its online presence, visit us at lavozmarketing.com.

Female Entrepreneurs Lead Latin American Economy Forward

shutterstock_126761300A recent article published in Women2.0, written by Rania Anderson, Founder & President, The Way Women Work shed some interesting light on the Future of the Latin American economy and how it is being influenced and led by female leaders and entrepreneurs.

“The only thing that stabilizes markets is growth…[that] will come from the entrepreneurial sector, and most especially from the growth of women entrepreneurs” said Anderson. We were inspired by the countless examples she gave, showing how how the women entrepreneurs of the Latino community are leading their economy forward.

Anderson enlightenment began while she was in Argentina, meeting with several women entrepreneurs who were influential figures in a wide range of segments. Among these were Denise Abulafia, co-founder and CEO of Educatina, a Khan Academy equivalent in South America. Educatina has generated over 3000 education videos, helps over 300,000 students per month and continues to grow.

She went on to say that having a more formal business mentor is a relatively new practice in Latin America, but one that is expected to stick. This is among the many ways females are coming together in support for one another in the Latino community and strengthening their growing foundation of leadership. Click here to read the full article.

Here at La Voz Marketing we are proud to see the influence and success that these female leaders are having on their community and economy as a whole.

Get Ready For The 21st Annual San Diego Latino Film Festival

The 21st Annual San Diego Latino Film FestivalThe 21st annual San Diego Latino Film Festival is taking place March 13-23, at the Media Arts Center in San Diego, California. This is a highly-anticipated event, that is a true gem in the Latino community, showcasing the authentic arts and talent of influential individuals through educational, creative and production oriented programs. The Media Arts Center San Diego (MACSD), is a non-profit organization that blossomed through the expansion of the San Diego Film Festival (SDLFF), and partners with them to deliver the annual event. Throughout the ten-day festival, the organization offers diverse, statewide programs and services to residents and visitors, as well as independent and amateur filmmakers. With a mission to challenge the historical exclusion of under-represented communities from the media arts field, and distorted images of a Hispanic communities by mainstream media; the organization takes pride in this influential affair.

The annual film festival works to introduce its audiences to contemporary US-Latino and Latin American cinema, which is otherwise unexposed to the public. It spotlights women filmmakers, a youth media showcase, Gay and Lesbian films and filmmakers among others that are often disregarded. Educational, creative and production oriented programs reach undeserved youth, and residents, while providing MACSD with opportunities for community-based collaborations and the ability to carry out their mission. The event will feature workshops, VIP parties and special guests throughout.

The event is easy to attend, as the Amtrak of California is offering special routes to and from the event destination. Click here for further transportation details.

To learn more about the The 21st annual San Diego Latino Film Festival, visit their website at fest.sdlatinofilm.com.
For more ways to get involved with The Media Arts Center in San Diego, go to their website: mediaartscenter.org.