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Social Media’s Role in the Olympics

Social Media’s Role in the OlympicsThe Flying Squirrel, the Fab 5, the Most Decorated Olympian, Misty and Kerri – these are just some of the many topics that were highlighted in the 2012 Summer Olympic Games. In this day and age, with social media as the focal point of communication, you’d think that advertisers might have thought to integrate social media into their ad campaigns during the Olympics. This was not the case…

According to A.T. Kearney, 50% of the Olympic advertisers made no reference to social media in their ads. Only 10% of advertisers had links to their social media sites from their ads. With that said, half of the advertisers got it right. But what happened to the other half?

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