Blog RSS feed for this section

Reasons Why Branding Plays A Vital Role In Your Marketing

Your brand is your most important asset. It links your product/service to your customers and tells them what you promise and what you stand for. Due to technology and globalization, consumers now have more product/service choices than ever before! On top of this, social media has greatly altered the relationship between brands and consumers. Now, the power to define and control a brand is shifting from businesses to individuals.

Here are a few examples of how to establish your brand through other areas of marketing, obtained by HubSpot article titled, ‘7 Reasons Branding & Design Play a Vital Role in Your Marketing:

Brand Style Guide

Brand style guides are crucial in your companies branding process. Once your brand establishes a unique style and differentiation, it is important to maintain that specific style and branding consistency. With a brand style guide, you can help make everyone in your company look professional, even those non-brandy and non-designery people. Use your brand style guide within all creative collateral and communication elements like blog posts, templates, presentations…everything! Establishing what’s expected and giving employees the tools to re-create these elements helps reinforce and maintain your brands new image.

Continue Reading →

Stats That Show The Future of Marketing

The future of our beloved marketing industry is changing fast! Below are some interesting stats that paint a picture on the future of marketing, particularly in the world of Social Media, Mobile Marketing and Dynamic Content…

Stats below obtained from HubSpot article titled, ’33 Stats That Pain a Picture of the Future of Marketing’.

Social Media and Social Lead Nurturing

  • 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. (Source: Forrester)
  • 51% of the top 20% of B2B marketers generating leads through social media use social sharing tools. (Source: Aberdeen)
  • 84% of B2B marketers use social media in some form. (Source: Aberdeen)
  • Marketers spend an average of 4-6 hours a week on social media. (Source: Social Media Examiner)
  • Currently, marketers allocate 7.6% of their budgets to social media. CMOs expect that number to reach 18.8% in the next five years. (Source: CMO Survey)

Continue Reading →

TAVIK’s iPhone 5 Cases Hit Action Sports Shops

Shortly after Apple announced the release of its much anticipated iPhone 5 yesterday, TAVIK, released a new line of cases for the iPhone 5. Applying the beach, street and music influence that TAVIK is recognized for, their new iPhone 5 case collection will be the first to market in the action sports industry and will be available in retailers like Jack’s, Karmaloop, and PacSun the same day the new iPhone drops, September 21.

When TAVIK was asked by Transworld Business on how they got the inside scoop on the phone’s dimensions and were able to pull this off, TAVIK’s Erin O’Neill explained by email: “Unfortunately, we had no inside scoop on the iPhone 5 dimensions. The rumors however were all correct! Our factories are working overtime to get us cases in time for launch.”

TAVIK is a pioneering apparel brand who recently stepped into the smartphone case industry.

Continue Reading →

Incipio’s iPhone 5 Case Collection Announced

Upon the recent iPhone 5 launch, Incipio’s iPhone 5 case collection was announced shortly after to be available nationwide and online on September 21st, 2012. Incipio, award-winning designer and manufacturer of mobile device accessories, will showcase five innovative carrying cases specially designed to enhance and protect the iPhone 5.

“The iPhone 5 is everything we had hoped for and more. We are thrilled to announce our best product line in the history of the company,” says Andy Fathollahi, Chief Executive Officer of Incipio. “Our design team has worked tirelessly on these cases and we are incredibly excited to share them with our customers. The line is designed to complement, enhance and protect this next-generation Apple device.”

Continue Reading →

How To Use LinkedIn Company Pages For Marketing

In September 2012, LinkedIn announced a new look for its Company Pages. From a usability perspective, this release became an effort in bringing a better experience to LinkedIn members. So how does one use these new LinkedIn Company Pages for Marketing?

As Mike Grishaver, Product Management & Monetization at LinkedIn, said, “this means a more powerful way to build relationships with your target audience on LinkedIn.” With its emphasis on visual and relevant content, LinkedIn’s new Company Pages now give businesses a more complete set of tools to do effective marketing.

Below is a list of 4 benefits that LinkedIn company pages will provide in a world of marketing, derived from HubSpot’s Step-by-Step Guide to LinkedIn’s New Company Pages.

Continue Reading →

New iPhone 5 Means Business For Incipio

As the much anticipated iPhone 5 launch approaches, our client Incipio prepares for confirmation of what the next iPhone will be. This new iPhone 5 means business for Incipio, so this announcement is very crucial in determining if their predictions were correct.

Even though there have been rumors pointed toward Apple launching a larger iPhone for months, Incipio (a company largely shaped by Apple’s handhelds) remains cautious about acting on apparent rumors.

“No one knows what they’re going to do,” said Andy Fathollahi, founder of Incipio, who plans to watch the iPhone announcement with his team at their Irvine headquarters, blogged live on a big screen TV. “It’s like a sporting event, a quiet sporting event, because you’re just reading.”

Continue Reading →

Labor Day Weekend Events in Orange County

American Flag

The official End-of-Summer holiday AKA Labor Day is quickly approaching! If you don’t have any plans and are looking for something to do during the 3-day holiday weekend, here are some fun Labor Day Weekend events in Orange County. Events derived from the OC Register’s Events Calendar.

August 31- September 2

Orange County Cruisin’ Association, Inc will hold its 30th annual “Great Labor Day Cruise.”

The event is located at the Orange County Fairgrounds in Costa Mesa. The Great Labor Day Cruise is a family event, with activities for kids, including a model car contest, wild wagons display, face painting and more. Also, OCCA, Inc will hold a silent auction with 100% of the proceeds going to the Wounded Warrior Project.

Continue Reading →

Inbound Marketing vs Outbound Marketing

FB Example of Inbound MarketingToday, more and more companies are trying to determine the best way to connect with their target audience without spending a fortune. With the economy the way it is, it is even more important to understand different marketing techniques out there, like the difference between inbound marketing vs outbound marketing and how to best implement them.

There are two types of marketing: Outbound Marketing and Inbound Marketing. Outbound Marketing occurs when a marketer pushes their message out to the public, in hopes that it resonates with at least one of the intended targets. Some examples of Outbound Marketing include trade shows, seminars, email blasts, purchased lists, cold calling, telemarketing and advertising.

Continue Reading →

Apple in Talks to Acquire Pinterest Competitor, The Fancy

Apple is in talks to compete with Pinterest by acquiring its rival, The Fancy, a fast-growing social commerce site.

For those wondering what this new Pinterest competitor The Fancy has to offer, here’s a brief overview of the New York based site. The Fancy is more of an ‘act now’ type of site vs. Pinterest, a ‘dream on’ type of site. Pinterest is filled with great DIY ideas, images of exotic destinations and scrumptious recipes. The Fancy, on the other hand, is more of a shopping site with a unique layout.

Continue Reading →

Hispanic Heritage Month 2012: Sept. 15th – Oct. 15th

Flags For Hispanic Heritage Month

Hispanic Heritage Month is fast approaching! Considering our passion for the U.S. Hispanic market, we thought it fitting to recognize the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking regions of Central America, South America and the Caribbean.

In September 1968, Congress authorized then President, Lyndon B. Johnson to announce National Hispanic Heritage Week. This cultural celebration would take place during the week that included September 15 and September 16.

Continue Reading →