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LVM & TPBOC Celebrate the Holidays at the Jonathan Club

We recently celebrated the Holiday Season with our client The Private Bank of California at their beautiful holiday party in the heart of Downtown Los Angeles.  The event took place in the elegant and famed Library of the Jonathan Club, an establishment whose core values of excellence and camaraderie ring true with the Bank.

Guests were treated to hors d’ oeuvres and holiday libations and participated in a special raffle that helped garner food donations for the LA Regional Food Bank.  The night also commemorated a special milestone for the Bank – seven years of success!  We are very proud and thankful to have had the opportunity to support the Bank over the past few years and look forward to seven more years of success!

To express their appreciation, the Bank donated funds, on behalf of their clients, to the LA Regional Food Bank – a donation which will provide for 20,000 meals for the hungry throughout Los Angeles County.

A special thank you to the Bank for including us in the festivities!

LVM Attends OCHCC 2012 Holiday Mixer

La Voz Marketing recently attended the Orange County Hispanic Chamber of Commerce (OCHCC) Holiday Mixer, held at the Hyatt Regency Irvine on December 13th. Also in attendance, under the banner of the Orange County Leadership Symposium, was The Association of California Cities-Orange County, The Building Industry Association – Orange County Chapter and the Orange County Business Council.

We were treated to festive spirits and food and truly enjoyed catching up with our OrangeCounty colleagues.  A special thank you to the Orange County Hispanic Chamber of Commerce for hosting such a wonderful event!

The Orange County Hispanic Chamber of Commerce represents the interest of and provides access to Orange County’s 30,000 Hispanic-owned businesses. To learn more on OCHCC, including future events, please visit ochcc.com.

Incipio Audio Collection Featured In Boston Herald Holiday Gift Guide

Incipio’s audio collection was recently featured in the Boston Herald Holiday Gift Guide and praised for being an inexpensive audio option for those looking for headphone solutions.

The retro-styled Incipio f38 Hi-Fi Stereo Headphones were mentioned for being durable and providing plenty of fullness. In addition to the headphones, the trendy Incipio f10 Hi-Fi Stereo Earbuds were acknowledged and well received for having a thin, flat cord that tends not to tangle as easily as thinner cords.

In conclusion, the Boston Herald complimented Incipio audio products for being well-made, feeling good and sounding better than you’d expect for the money you paid.

Great product, Incipio! The entire article can be viewed at bostonherald.com.

2013 Marketing Trends and Predictions

As the year comes to a close, we are prompted to reflect on all the changes that took place in the field of marketing in 2012.

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 Billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

So what’s in store for the next year?  We found the guide ‘20 Marketing Trends & Predictions for 2013 and Beyond‘, created by HubSpot, to be very informative.

Gazing into the future of marketing, here are a few of the trends they predict:

“Campaigns” Fade Out, Real-Time Marketing Is In: We’ll start to see best-in-class organizations utilize more real-time events and triggers that are based on inbound marketing activity and not push-marketing, or outbound campaigns.

Inbound Marketing Grows Enterprise-Wide: Every interaction your sales, HR, customer, development, finance, and executive teams take online is a way to promote your brand, products, or services. As a result, almost every employee will turn into an inbound marketer.

Know Thy Customer:
Over the next year, it will become an increasingly important initiative for CMOs to invest in technology that compiles customer data in a way that is more easily measurable and actionable.

Marketing Becomes More Accountable for Revenue Generation:
Marketing activities will not only be measured on traffic and lead generation, but will further optimize processes that directly impact sales growth.
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La Voz Marketing Attends Mingle and Jingle Holiday Mixer

La Voz Marketing kicked off the holiday season with a Mingle and Jingle Holiday Mixer, hosted by six professional Orange County associations: PCE, OC/PRSA,  OCAMA, IABC/OCOC Ad Federation, and SoCal BMA.  The mixer, held at Andrei’s Conscious Cuisine, was a great way to spend time with friends, colleagues, and leaders within the Orange County marketing community.

Guests were treated to festive hors d’oeuvres, desserts and drinks, as well as an exciting raffle and live auction program.  It was a fabulous evening filled with great conversation and lots of holiday cheer.

We want to extend a big ‘Thank You’ to our hosts, which you can read more about below:

PCE: Members of the Professional Communications Exchange are independent consultants and senior-level practitioners in marketing, advertising, PR and related fields. Its website has been a source of qualified freelancers for many different projects since the group’s founding in 1994. thecommunicators.org

PRSA/OC: The Orange County chapter of the Public Relations Society of America is one of the more dynamic chapters of the national organization, the nation’s largest association of PR professionals. PRSA members are from business and industry, PR counseling firms, government agencies, educational institutions, trade and healthcare groups and not-for-profit organizations. ocprsa.org

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The Hispanic Influence On American Culture

As Hispanic culture continues to populate mainstream America, a new research study by Conill reveals where this effect is taking place and which groups are most affected by its influence.

The study, titled The Hispanic Influence on American Culture, shows how people of all demographics see the country changing based on the infusion of Latino culture, which now make up roughly one in six Americans.

“We set out to better understand how Hispanic identity might evolve over time,” said Conill Chief Strategy Officer Verena Sisa. “For example, do Hispanics see themselves as agents of change? What are their views on balancing their distinctive heritage with the pull of the mainstream? We also wanted to know where their perceptions diverged from non-Hispanics.”

The study revealed surprising and not-so-surprising truths:

  • Food, music and sports were confirmed as the greatest areas of influence by Hispanics and non-Hispanics alike.
  • Discrepancies arise when it comes to beauty and style.
  • Hispanics and non-Hispanics agree that the diversity of Hispanic culture in the U.S. is not well understood.
  • Despite the fact that Hispanics over index in the use of technology, the two areas where Hispanic influence is perceived to be the weakest by non-Hispanics are technology and the internet.
  • Only 1 in 10 of all respondents believes that Hispanics are “Extremely Safe” living in the Unites States.

The information from this study was originally posted on hispanicize.com.

To view the full study, click here: The Hispanic Influence on American Culture.

TPBOC Sponsors ‘Commitment to a Cure’ Gala

First Foundation Inc. CEO Scott F. Kavanaugh

The Private Bank of California recently sponsored the 25th Annual Commitment to a Cure 2012 Awards Gala held at the Beverly Hills Hotel and benefiting the Arthritis Foundation. The event honored actor, producer and humanitarian Danny Glover and Scott F. Kavanaugh, CEO of First Foundation Inc. and Chairman of the Board and CEO of First Foundation Bank. Many celebrity guests attended to show their support for the Arthritis Foundation, including Malin Akerman, Vanessa Hudgens and Christopher Meloni of Law and Order: SVU fame. Guests were also treated to a special live acoustic performance from the band Plain White T’s.

One of the many highlights of the evening was when Rhiannon Carter, a 9-year old girl, spoke about her struggles with juvenile rheumatoid arthritis since she was a toddler.  Ever since she was introduced to the Arthritis Foundation, her life has improved for the better. She now attends the annual summer camp program where she gets to meet kids with the same issues.

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Happy Thanksgiving, From La Voz

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” – William Arthur Ward

Like many, we use the Thanksgiving holiday as a time to look back and realize how fortunate and grateful we are for everything we have! To honor this tradition, we’ve compiled a list of a few things (in no particular order) that we are most thankful for.

  1. Loyal Clients – without you we would have no success to celebrate!
  2. Family & Friends – there for us through the good times and the bad.
  3. Health – thank goodness for flu shots!
  4. US Troops – put their life on the line every day to fight for our freedom and protect our nation.
  5. The Economy – some may beg to differ but we are still in business and busier than ever!
  6. JACKSTIN – love our new website!
  7. La Voz Employees – without your hard work, this company wouldn’t exist.
  8. Kean Coffee – for our morning, afternoon and yes, sometimes even evening pick-me-up for those long work days.
  9. Black Friday/Cyber Monday – although chaotic, it’s a great time to score deals on our winter wardrobe and tech products!
  10. SoCal Weather – 70’s and sunny in November? Doesn’t get much better than this!

Happy Thanksgiving to you and your loved ones from all of us at La Voz! May your day be filled with family, friends and full bellies 🙂

The Annual Event for Latino Trendsetters and Newsmakers – Hispanicize 2013

As 2012 comes to an end, we are already moving forward and thinking about where to spend Spring Break 2013. What better place to spend it than in Miami Beach at the annual Hispanicize conference!

For those who are unfamiliar with this conference, Hispanicize is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, marketing, film, music and innovation. Now in its fourth year, Hispanicize is a gateway for new products, campaigns, films, technologies and more, specifically targeted toward Latinos.

Having attended Hispanicize 2011 in Los Angeles, we cannot wait to see what Hispanicize 2013 has to offer! In 2011, the focus was on social media and helping brands connect with bloggers. Now, 2 years later, Hispanicize 2013 is bringing three of the nation’s top Latino marketing trade media journals – The Hispanic PR Blog, Produ and Hispanic Market Weekly – together in efforts to bring unity to the Hispanic advertising, PR and social media industries.

Viva Miami Beach 2013!

To learn more about Hispanicize 2013, including speaker engagements, schedules and travel info, visit hispanicizeevent.com.

La Voz Marketing and The Private Bank of California Attend 23rd Annual OC METRO ‘Hot 25’ Event

Pictured from left to right: David & Kathy, The Private Bank of California; Stacey & Erik, La Voz Marketing; Steve Churm, Founder of Churm Media

Last night, La Voz Marketing and its client The Private Bank of California attended the exclusive (and much anticipated) OC METRO ‘Hot 25’ event at the Island Hotel in Newport Beach. The Hot 25 List includes Orange County honorees that abound with talent and personality, making their community a special place to explore new frontiers, launch new ideas and grow businesses. This highly successful group of movers and shakers is spotted and tracked by OC METRO through Facebook, LinkedIn, various news blogs and also through nominations received from fellow supporters.

Once narrowed down from 100 candidates to 50, the list is finalized to 25 of the most impressive and influential people in O.C. Although all 25 had a huge impression on us, we were especially intrigued by the accomplishments of the following honorees:

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