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Countdown to Hispanicize 2013

Hispanicize 2013 is less than a month away and we cannot wait!  For those who are unfamiliar with this conference, Hispanicize is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, marketing, film, music and innovation.  Taking place in Miami this year, Hispanicize is a gateway for new products, campaigns, films, technologies and more, specifically targeted toward Latinos.

We look forward to catching up with our fellow bloggers and colleagues and are anxious to check out some of the new film screenings and music shows that have been incorporated into the 2013 event.  With 100+ sessions and 260 speakers, we look forward to immersing ourselves in the experience and sharing our key learnings and insights with you!  Stay tuned for more.

The final schedule of Hispanicize 2013 will be unveiled this Thursday, March 21. To view the schedule to date, visit

Instagram Makes Its Web Debut

Screen shot 2013-03-08 at 3.12.12 PM

Since launching in October of 2010, Instagram has been a simple app that has inspired users to capture everyday moments through a series of unique lenses.  In an effort to stay true to its core of seeing and taking photos on the go, Instagram’s focus was to build a mobile-only experience.  This focus started to shift once Facebook acquired Instagram and the once “photo app” became increasingly popular, with the ability to now interact by ‘liking’ or commenting on photos. Instagram knew that in order to keep up with their growing community they needed to make their app more accessible, hence the launch of the desktop version.

Through, users are now able to browse their Instagram feed and view profiles on the web, just like you would do on a mobile device.  Not only can you view photos of people whom you follow, but you can also like photos or engage in a conversation around a photo, all via the web.  Want your feed to look more like it does on a mobile device?  Simply shrink your browser down to a single column and keep up with the people you follow in real-time.  Staying true to its roots, Instagram is about taking photos on the go, in the real world, so users will still have to produce photos from their mobile device and cannot upload from the web.

We’re excited to be a part of the growing Instagram community!  Follow La Voz Marketing on Instagram at

A Philanthropic First: The Private Bank of California’s Charity Outreach Program

LVM created the first-ever Philanthropic Initiative Program for The Private Bank of California, designed to position the Bank as a community leader and enable it to develop deeper relationships with regional non-profits.  The program, which was created with the involvement of the Bank, set forth a Philanthropic Vision for the company as a whole.  Once set forth, employees were invited to participate in various in-field activities related to the chosen charities:

Philanthropic Vision:

To help solve problems that adversely affect the community in which we live, work and serve, by supporting local non-profit organizations and their initiatives.

Philanthropic Objective:

Focus on four main causes that are meaningful to the Bank’s employees, shareholders, clients and community – Youth, Arthritis, Poverty & Hunger.

Charity Award

Once the vision and objectives were crystalized, LVM worked in tandem with the regional non-profits to create volunteer programs for the Bank employees.  At the end of 2012, LVM submitted the Bank for relevant community awards.  One of these award opportunities was offered by the American Bankers Association (ABA).  The ABA Community Commitment Award is an annual program put together by the American Bankers Association to recognize and celebrate the high impact contributions that banks of all sizes have on the communities they serve.  The Bank was awarded a Certificate of Participation in Volunteerism and Philanthropy, which acknowledged the wonderful work and time that they donated throughout the year to these causes and to their community.

To find out how LVM can help you with your Philanthropic initiatives, connect with us here:

La Voz Marketing Attends MAGIC Market Week in Las Vegas

photo3LVM recently attended the MAGIC Trade Show 2013 in Las Vegas, Nevada.  This year was slightly different than previous years, due to the fact that S.L.A.T.E. and STREET were both combined into the PROJECT show.  Also new this year were the big white tents that stood outside of Mandalay Bay Convention Center, which housed ENK (a show catered towards women’s contemporary fashion) and The Tents (geared towards higher end brands).  With all the changes it took everyone a bit to find their way around, but eventually the booths started to gain a higher volume of foot

MAGIC occurs twice a year: the spring show in February and the fall show in August.  Exhibitors, buyers and other attendees come from all over the world for this trade show, which happens to appear on the Top 5 Trade Shows in Las Vegas list. We made sure to visit our friends at Tavik to check out their latest collections of swimwear, apparel and the recently launched mobile accessory line.

All in all, it turned out to be a great show with lots of business and social interaction – a good sign that businesses are striving to keep our economy thriving!

Back Bay Bistro Hosts Luncheon to Honor ‘Longest Married Couple’ Finalists

In keeping with the Valentine’s Day theme of LOVE, Newport Dunes Waterfront Resort’s Back Bay Bistro recently held a search for the local area’s Longest Married Couple. To honor the finalists, certificates for the Bistro were provided, along with plaques and the opportunity to give marriage advice to reception attendees.

Photo By: Scott Smeltzer, Daily Pilot

Photo By: Scott Smeltzer, Daily Pilot

With over 25 submissions, the six chosen finalists were: Robert and Rosalie Lynch (married 72 years), George and Elaine Brown (married 70 years), Tom and Jean Naughton (68 years), John and Elaine Nelson (married 63 years), Bobby and Kathy Brennan (married 61 years) and Ed and Mary Kathryn Romeo (married 61 years). Like celebrities at a press conference, the couples sat side by side at a long banquet table and joked and teased as they explained how they found their life partners decades ago.

When asked what the secret is to a successful marriage is, a few responses included: respect, a good sense of humor and give and take. The fact that these couples have been together longer than most people have been alive, let alone committed to someone else, is truly remarkable!

Happy Valentine’s Day – Statistics Surrounding this ‘Day of Love’

Happy Valentine’s Day!  While we truly respect what the Feast of Saint Valentine represents, we also find it interesting the amount of marketing and consumer spending that surrounds this ‘Day of Love’.  Here are a few statistics to savor on this 14th day of February:

Valentines Day word cloud

  • Average annual Valentine’s Day spending: $13.19 Billion
  • Number of Valentine’s Day cards exchanged annually: 180 Million
  • Average number of roses produced for Valentine’s Day: 196 million
  • Percent of Valentine’s Day cards bought by women: 85%
  • Percent of flowers bought by men: 73%
  • Percent of women who send themselves flowers on Valentine’s Day: 14%
  • Amount the average consumer spends on Valentine’s Day: $116.21
  • Percent of consumers who celebrate Valentine’s Day: 61.8 %
  • The gift most often given on Valentine’s Day is Cards, followed by Candy.

From all of us at LVM, we hope you have a wonderful Valentine’s Day.  Wishing you lots of AMOR!

A Unique Educational Event hosted by The Elite OC

EliteOC-LogoWe are excited to share this unique educational event hosted by The Elite OC Young Professionals Society.

On Thursday, February 21st, at The Island Hotel in Newport Beach, a vibrant group of young professionals will come together to enjoy a delicious 3-course meal, network, give back to the Newport/Mesa Pro Literacy program, and absorb valuable business etiquette lessons from Theresa Thomas.

Theresa Thomas owns her own company and has been a Business Etiquette Consultant for 15 years. Her programs and services help participants establish credibility, communication skills and business etiquette techniques, in hopes that these tools cultivate new business relationships. Attendees of the February event will gain expertise from Theresa on the following:

Rapport Building – Brush up on your mingling skills to increase your visibility and cultivate new business relationships:

  • building your network
  • preparing for the event
  • introductions
  • business card protocal
  • gracefully ending a conversation

How to Finesse the Social & Business Meal – A comprehensive tutorial on how to conduct business and develop relationships at the dining table:

  • selecting a restaurant
  • seating arrangement
  • toasting tips
  • table manners
  • how & when to order
  • napkin & silverware savvy
  • when to talk business
  • dining dos & dont’s

RSVP for this unique event at The event costs $50, which includes a full dinner and educational session.  Please also bring a Classic Middle School Novel to donate to the group’s highlighted charity of the evening: Newport/Mesa ProLiteracy, a program which provides free literacy instruction to adults who live or work in the Newport Beach area.  For more information, visit

OC Weekly Reveals Personal Side of Newport Dunes’ Back Bay Bistro Chef Kurt Schaeffer

Newport Dunes‘ waterfront restaurant,  Back Bay Bistro, and its talented chef Kurt Schaeffer were recently featured in OC Weekly as part of their On The Line segment.  OC Weekly interviewed Chef Kurt to offer a more personal view of the establishment and expose the inspired force behind the Back Bay Bistro’s delicious cuisine.

Photo by: Laila Derakhshanian

Here are a few fun facts about Chef Kurt Schaeffer that we extracted from the interview:

Your earliest food memory:
When I was six years old I made my parents chocolate dipped strawberries for their anniversary.

Your best recent food find:
There is a dim-sum place at the Spectrum that has a unique tempura japanese eggplant stuffed with shrimp that is so unique and tastes amazing.

What fast food do you admit to eating?
I have eaten exactly five times at fast food restaurants my entire life. I have been to McDonald’s twice, Burger King, Carl’s Jr and Panda Express.

One food you can’t live without:
Carbs! Particularly rice. I eat it at least four times a week.

Favorite chef:
Hubert Keller. He personifies what I think is a great chef– he is calm, knowledgeable, looks at his staff as a team, never raises his voice and is extremely creative with what most people perceive as ordinary food. What he can do with a hamburger is genius.

Weirdest thing you’ve ever eaten:

Curry cheesecake and tofu chili.

Favorite places to eat (besides your own):

There’s a pizza place in New York called Patsy’s and Yamashiro’s in Los Angeles.

Weirdest customer request (and did you do it?):

When I worked at Salt Creek Grille, a customer would call 30 minutes before arriving and ask for his steak to be cooked for 35-45 minutes. It killed me to “ruin” such a great piece of meat, but yes, I did it.

To read the entire interview, visit

Facebook Improves Search Experience With ‘Graph Search’


Facebook recently announced a plan to improve search experience amongst its billions of users with its newest tool: ‘Graph Search’. This new search tool will use a series of filters to allow it to sort things like relationships, interests and locations. For instance, let’s say you are planning a movie night and want to invite “Friends who like Twilight”, you would use Graph Search to search within your profile for friends with these common interests. It can also be used to find someone you met at a party by checking mutual friends who were at that same party.

Since Graph Search is still in beta, there are still a few kinks to be worked out. While many of the obvious searches involve finding things among people you know, Facebook also hopes it will let people find new interests and groups with an “Extend this Search” feature. By taking on review sites like Yelp, some of the filters will allow users to look for specific categories like “Restaurants in London my friends have been to” and find results that are liked by friends, along with addresses and phone numbers. Facebook is creating a way to integrate these social reviews and making it possible to give their users results from people they actually know. After all, referrals and recommendations from friends have a much greater impact than those from total strangers.

Facebook has also positioned Graph Search as an alternative to business-oriented social networks (like LinkedIn) given the fact that it allows users to track down individuals that work at a specific company.

Graph Search will be rolling out “very slowly,” with a limited beta for English-speaking users; you can sign up for the waitlist here.

Brand Marketing Predictions for 2013

Forbes recently released an article asking CMOs of 10 Fortune 500 companies to predict how digital media and technology will impact brand marketing in 2013. Within the article, marketing chiefs from MasterCard, Philips, Western Union and MillerCoors shared their prophecies and explained how they’re backing them up.


Andy England of MillerCoors

Although we felt the predictions from each of the companies were important and meaningful, we were especially intrigued by the viewpoint of Andy England, Chief Marketing Officer of MillerCoors, on the Latino Market:

“Given that Latinos are the fastest growing segment of the US population, and that they are extremely digitally active, my prediction is that marketers will become increasingly focused on Latino Digital,” said Mr. England.

To back up how MillerCoors is committed to Latino Digital, Coors Light is bringing its sponsorship of Liga MX to Latino soccer fans through its Fanaticos del Frio platform. “In 2013, we’ll have even more mobile-optimized content through Fanaticos del Frio,” explained England.  The platform is designed to bring more content on Liga MX action and information to fans and will be supported with programming on Univision Deportes.

To view the marketing predictions from the remaining CMOs, visit

Click here to learn more about LVM’s Multicultural Marketing Services.