Blog RSS feed for this section

Gaining Political Leverage Through The Use of Social Media

Not only are they the fastest growing population in the United States, now Hispanics are also considered the earliest users of smart phones (according to experts) due to the increased number of Hispanic youth and because many simply cannot afford a computer.  To take it a step further, 72 percent of Latino Internet users say they are on Social Media sites compared to 58 percent of all U.S. internet users, according to the Pew Research Hispanic Center.  When it comes to Facebook, 54 percent of Hispanics regularly use the social network compared to only 43 percent of white Americans.  Drawing from these findings and numbers, onlookers are lead to believe that Hispanic consumers’ use of smartphones, television, online video, and social networking make this group one of the most engaged and dynamic populations in the current digital space.

In the past year alone, activists say social media platforms have also been a gateway in boosting voter registration among Hispanics, who supported Barack Obama.  Social Media has also brought attention to immigration reform and serves as a key resource for obtaining legal status through President Obama’s deferred action program.  Below are a few influential events that were created via social media platforms by various Latino activists and brought to our attention via

iMarch – The March for Innovation

imarchIn an effort to promote immigration reform, Hispanics leveraged the recent social media surge to coordinate a virtual “iMarch” on Twitter, generating thousands of tweets (that landed more than a half billion times) that caused this to be among the largest of social media advocacy efforts.  The political leverage was so impactful that Members of Congress found their Twitter accounts inundated with hundreds of messages and the push caused prominent supporters such as Obama, Condoleezza Rice, Bill Clinton, Newark Mayor Cory Booker and Arnold Schwarzenegger to tweet support for reform to millions of their followers.  The march also partnered with Obama’s OFA (Organizing for Action), which helped promote it and push traffic.  The president tweeted a number of times to his 31 million followers – and at one point retweeted Jeb Bush.

Going forward, organizers for the “iMarch” will use the successful social template to put pressure on Congress and strive to push the controversial reform bill through the House and Senate.

Continue Reading →

Summer Happenings at Newport Dunes Waterfront Resort


Towards the end of 2012, LVM worked closely with Newport Dunes Waterfront Resort & Marina to strengthen its Branding and successfully identify the resort’s unique point of differentiation.  Since then, LVM has focused on highlighting and leveraging this unique brand via targeted marketing initiatives.  For example, LVM transformed the resort’s Facebook and Twitter profiles and has been growing its Social Media presence and interactivity by engaging with its fans, followers and customers on a daily basis.

In supporting Newport Dunes Waterfront Resort & Marina, we have learned so much about the beautiful property and all of the exciting events and services that they offer our community.  Take a look at some of their summer activities that you can tap into in the coming months…

Movies on the Beach: Every Friday and Saturday through Summer!

Bring your blankets, lawn chairs and jackets to Newport Dunes Saturday, May 25th as their ‘Movies on the Beach’ series kicks off!  All summer long, near the Watersports area, they will be projecting your favorite films on a giant screen! Admission is FREE! Find the full movie schedule here.

Wine Tasting Dinner: Saturday, June 8th

Back Bay Bistro, in partnership with the sommeliers of the Wine Elite, will host another exciting Wine Tasting Dinner on Saturday, June 8th. The third of its series, this educational guided wine and dinner pairing will be directed by Sommelier Joey Kleinhans and Executive Chef Kurt Schaeffer. Tickets are $65 per person and can be purchased by calling (949)729-1144.

RussoRusso and Steele’s Legendary Auction Event: Thursday, June 20th – Saturday, June 22nd

Newport Dunes Waterfront Resort will be home to Russo and Steele’s legendary auction event from June 20-22. For the first time ever in Newport Beach, one of the nation’s most extraordinary collections of top-of-the-line European sports cars, hot rods, American muscle vehicles and custom autos will be on display. For more details on this exhilarating auction event, including information on bidding registration and the consignment process, visit

Clam Bake: Every WEDNESDAY Night!

Join Back Bay Bistro every Wednesday night from 5-7pm and enjoy a fun family dining experience with a variety of Clams, Mussels, Shrimp and more! Back Bay Bistro’s very own, Chef Kurt Schaeffer was kind enough to create a video, showing us how to make our own clam bake right from home!

Shrimp Night: Every THURSDAY Night!

Going on now and continuing every Thursday night, Back Bay Bistro hosts Shrimp Night! For only $19, guests can enjoy their choice of tempura, coconut, scampi or crab stuffed shrimp and 2 sides. Seats fill up fast, so reservations are recommended and can be made by calling (949) 729-1144.

LVM Attends Orange Catholic Foundation Conference on Business and Ethics

Dubbed as one of the most impactful business events of the year, the Orange Catholic Foundation Conference on Business and Ethics proved to be a wonderful opportunity for business professionals of all faiths and backgrounds to position themselves among the finest in Orange County.  LVM was thrilled to be a guest at this conference, which focused on the importance of values and ethics and recognized two special Orange County honorees for their commitment to these practices in their business and personal lives.

Orange Catholic Foundation LogoContributing to the 11th Annual Conference were keynote speakers, Pat Haden, USC Athletic Director and former USC and LA Rams quarterback, and Richard Riordan, former Mayor of Los Angeles and founder of the UCLA Richard Riordan Programs. Both Haden and Riordan spoke on the importance of ethical practices and how it led them to where they are today.

Presented annually by the Bishop of Orange, the Award for Exemplary Business Integrity is given to senior professionals who meet strict criteria for demonstrating ethical leadership qualities. Joining the select group of 20 who have received this award was Rick Muth, President of ORCO Block Company, ORCO Blended Products and RNVS Real Estate, and Rob Neal, Managing Partner of Hager Pacific, and Interim COO and Board Member for the Christ Catholic Cathedral Corporation.

“Rick and Rob share a steadfast dedication to making decisions and leading their lives based on values and integrity,” said Bishop Kevin Vann. “Both men demonstrate that success in business and in life can be achieved without compromising responsible leadership or your Catholic faith.”

Continue Reading →

LVM Applauds Multicultural Presence at Newport Beach Film Festival

Known as one of the leading lifestyle film festivals in the United States, the Newport Beach Film Festival took place this past week and exposed attendees, including LVM, to multicultural films from around the world.

newport-beach-film-festLVM kicked-off the festival week by attending the Opening Night Gala, hosted under the stars by Esquire Magazine and Fashion Island.  The exclusive Gala featured culinary tastings from 40 of Orange County’s premiere restaurants, including treats from the Back Bay Bistro at Newport Dunes.  The event also showcased a special performance from Taylor Hicks and live sets from local DJs.

Overall, we are pleased to say that the Festival was successful in bringing to Orange County the best of classic and contemporary filmmaking from around the world, delivering a first-class international film program that provided a forum for cultural understanding and educational opportunities.

We especially enjoyed screening the film “Gauchos Del Mar – Surfeando el Pacífico Americano“, which follows two Argentinian brothers that are traveling through the American Continent, from Los Angeles to Buenos Aires, and living their dream of surfing the American Pacific coastline.  Directed by Julian Azulay, the film truly portrays the beauty of the coastline and cultures of Argentina, Chile, Costa Rica, El Salvador, Mexico, Peru and the western United States.

Part of the Festival’s mission is to embrace the diversity of its community; thus the Newport Beach Film Festival proudly supported local non-profit organizations through its Community Outreach Program. The program was created with the idea that film offers new perspectives and possibilities for a changing world.  Every year, the Newport Beach Film Festival partners with several non-profit organizations in Orange County from various areas including the arts, health and human services, the environment, education, children’s causes and alumni clubs.  Each organization is then paired with a film that is likely to attract an audience interested in its cause and given an opportunity to speak to film audiences prior to the screenings, allowing the organizations to receive exposure and a chance to connect with filmmakers, other non-profit groups and more than 52,000 attendees annually.

Celebrating its 14th year, the Festival featured an international line-up of 400+ films, which showcased a diverse collection of studio and independent films, as well as a Family Film Series, meant for filmgoers of all ages.  We are thrilled to have participated in this year’s program and applaud the Newport Beach Film Festival for bringing such a unique array of films and talent to Orange County.   For more information, visit

Recap & Highlights from Hispanicize 2013, The 4th Annual Latino Trends Event of the Year


LVM recently traveled to Miami Beach, Florida for Hispanicize 2013, an important annual event that brings together professionals that are focused on the Latino market within social media, public relations, advertising, journalism, film and music.  After engaging in five full days of education, entertainment, and rekindling with colleagues, clients, bloggers and journalists, we returned home to California exhausted and fully inspired!   Here is a recap and some of our favorite highlights from the 4th Annual Latino Trends Event of the Year:

Hispanic Market Trends 2013: Top Marketers took an In-Depth Look at the Cultural and Marketing Shifts

In the midst of an ever growing digital revolution, the Hispanic and multicultural marketing world is experiencing massive change.  At a time when major TV networks are being launched, social media is exploding and bicultural marketing is finally taking off.  Speakers from AARP (Raquel “Rocky” Egusquiza), Sherwin-Williams (Jason Riveiro) and Target (Nydia Shagun) helped us understand how senior Hispanic and multicultural brand executives are tackling these and other pressing questions of the Hispanic market industry. We also gained insight on:

  • The top cultural trends Hispanic marketers are paying most attention to
  • Social media strategies and tactics that show the most and least potential with brands
  • Potential marketing implications of changes in the immigration policies
  • Latino trend setters brands most admire in music, film and culture
  • What brands REALLY think about the major realignments going on at the major Hispanic TV networks
  • How brands are aligning their digital strategies with their non digital platforms

Hollywood Icons Take Part in The Adelante Movement: The Wisdom of Latina Legends

We’re still spinning from The Adelante Movement luncheon, hosted by the inspiring Nely Galan, founder of The Adelante Movement, and featuring Hollywood icons Rita Moreno and Charo. Presented by The Coca-Cola Company, these legends provided us with their insights regarding economic and personal empowerment, career and financial success, as well as health, wellness and longevity.

“I have firm faith in the untapped potential of women at home and around the world,” proclaimed West Side Story Actress, Rita Moreno.  “We are not victims…we are agents of change…drivers of progress…makers of peace…all we need is a fighting chance.”

The Leading Conservative & Liberal Voices of Hispanic Journalism

In the wake of the 2012 Presidential election, the Hispanic voting bloc has become an increasingly important one with major ramifications on our nation. Every day and on almost any network, one can witness an intelligent and prominent Latino voice offering perspective on the issues of the day. Immigration reform is heating up, more Latinos are represented in Congress than ever before, Democrats are pushing legislation on various fronts dealing with Latino issues and the Republican National Committee recently announced outreach to Hispanics as their single biggest focal point in the years ahead.

Speakers from FOX News (Rick Sanchez), The Jeffrey Group (Mike Valdes-Fauli), Dewey Square Group (Marla Cardona), Capital Gains (Carlos Currbelo) and El Show de Fernando Espuelas (Fernando Espuelas) discussed these debatable topics facing our nation.

We were continually impressed by the caliber of speakers, brands and media that we engaged with at Hispanicize 2013 and look forward to next year’s event!  For additional insights and key takeaways, check out Manny Ruiz’s (Founder of Hispanicize) overview “Key Takeaways, Memories and Other Highlights from Hispanicize 2013“.   Gracias por todo Hispanicize 2013!

LVM to Participate in ‘Searching for Cesar Chavez’: A National Live-Streamed Event at Hispanicize 2013

Cesar Chavez

We are thrilled to participate in the ‘Searching for Cesar Chavez’ event at Hispanicize 2013 in Miami!  The National Town Hall live-streamed event, hosted by Hispanicize 2013 and the Friends of the American Latino Museum, will take place on April 13th and involve national experts, media and elected officials.  Honoring the 20th anniversary of Cesar Chavez’s passing and just months after the presidential election in which U.S. Hispanics cast the decisive votes, the event will tackle one of the most common questions Latinos often ask themselves: Who is our modern day Cesar Chavez?  A Pew Hispanic Center survey from a recent article suggests that Latinos believe they do not have a national leader and could be losing opportunities by not having a strong, dynamic national spokesperson.

“With over 50 million American Latinos in this nation, strong Latino leadership is vital to ensuring our community’s voice is heard,” said Cid Wilson, Board Chair for the Friends of the American Latino Museum, in a recent article from Hispanicize. “We are proud to partner with Hispanicize for this panel that will highlight our cultural leaders throughout history while building recommendations to nurture the leaders of tomorrow.”

Set up as an interactive town hall stylized meeting, the event will live stream to the Friends of the American Latino Museum’s 325,000 subscribers (including over 250,000 Facebook and Twitter followers).  This ‘cultural summit’ will discuss where Latinos truly stand in America today and conclude with actionable steps that could help change history.

Continue Reading →

Orange County’s ‘Real’ Food Market In Downtown Santa Ana

It’s about time Orange County had its own real market and what better place than in the heart of Orange County: Downtown Santa Ana. Consisting of a diverse mix of trendy restaurants, art galleries, craft cocktail bars and a revitalized theater, Downtown Santa Ana has positioned itself as Orange County’s true ‘Downtown’. As Downtown Santa Ana is quickly becoming a central city hub, it makes sense to have a central market. With this in mind, the redevelopers of the area are planning to create a large market space to be built over the next year or so.

Downtown Orange CountySet to open in early 2014, East End Partners are looking to turn the area along East Fourth Street, formerly called the Fiesta Marketplace, into an open food market (they’re still working out a catchy name for it). The idea is to have a dozen small-scale restaurants, similar to ‘fondas’ found in a Mexican mercado. There will be specialty kitchens, like a gluten-free kitchen and a confectionery kitchen, for smaller-scale projects. These kitchens would act as incubators for people whose business models are too large for the cottage food law but too small for traditional commercial kitchens.

The market part will be created to emphasize local artisans. It will even have it’s own butcher shop run by Michael Puglisi, who rose from in-house butcher to sous chef at Bouchon in Beverly Hills. Much of the food for sale will come from the commercial kitchens and include a demo space as well.

We are excited to support the growth of Downtown Santa Ana and look forward to what this Food Market has in store come 2014!

Article Source:

Banking Tips for Small Business Owners in Honor of National Mom and Pop Business Owners Day

Mom and Pop ShopHappy National Mom and Pop Business Owners Day to our fellow small business owners!  In honor of this special day, we would like to share an article that was recently published by the American Bankers Association.  The article, titled ‘Five Tips to Increase Your Chances of Getting a Small Business Bank Loan’, provides valuable banking tips intended to help small business owners develop a mutually beneficial relationship with a bank, obtain loans and evaluate offers:

1) Get to know bankers at several financial institutions in your community.

Prior to requesting a loan, find out which financial institutions in your market make loans to firms similar to yours (due to the fact that not all banks specialize in business loans). Banks may make loans based on industry, while others may only lend to those in certain stages of the business life cycle (no startups, for example). It is important to work with bankers who understand your industry and find out how the current financial crisis has affected credit availability in your community.

Another reason to deal with banks experienced in your industry is that they can offer you financial advice. If these bankers work with firms facing the same industry-related problems as you, they may be able to provide helpful advice and financial products tailored to your firm’s needs. Seek a banker who can give financial advice that will help you survive and thrive in today’s economy.

2) Be able to articulate your firm’s “value proposition” to its target markets and your business plan to reach them.

To increase your chances of getting a loan, articulate why other companies or customers should do business with you and how you’ll effectively compete in your chosen target market segments. To help ‘sell’ your company, develop a business plan that has three different scenarios: best case, most likely case, and worst case. You want the banker to understand all three since you’re asking for support through good times and bad.

Continue Reading →

TAVIK iPhone Cases Now Available at Apple

We are excited to share the news from our friends over at TAVIK – you can now find TAVIK’s PENTRY and GRIP TAPE iPhone 5 cases exclusively in Apple Stores nationwide and in Canada!

The PENTRY case is an ode to the modern machine of creation. Constructed with individuality in mind, the PENTRY case comes with 26 interchangeable silicone keys of the alphabet, allowing for complete customization for your case.  Designed with a hard grip tape feel, the GRIP TAPE case provides stylish protection and is inspired by the action sport, street lifestyle.

In addition to the exclusive cases now available at Apple, TAVIK is also preparing an extensive accessory collection across iPhone 5, iPhone 4/4S, iPad, iPad mini, audio and bags for select retailers.  Launching globally in April 2013, this new accessory line will feature premium materials and the same strong design aesthetic found in current TAVIK apparel.

To view the full Release, visit

Celebrating Women’s History Month – Three Women That Inspire Us at LVM

The team here at LVM feels so blessed to be surrounded by strong, inspiring women that continually motivate us to be dedicated and fearless in the pursuit of our dreams.  In honor of Women’s History Month, an annual declared month (March) that highlights the contributions of women worldwide in history and today’s society, we are highlighting three women that have inspired us along the way.  From business and politics to news and entertainment, these women are a testament to the fact that “10.1 million firms are owned by women (50% or more), employing more than 13 million people, and generating $1.9 trillion in sales” (a finding released in 2008 by the National Association of Women Business Owners):

Katharine Hepburn – Iconic Actress

“If you obey all the rules, you miss all of the fun”, said Katharine Hepburn, a mantra by which this Hollywood star lived and built her legacy.  Katharine Hepburn changed the perception of women by famously rejecting the typical Hollywood image.  Instead of being tailored, reserved and lady-like, she was outspoken, athletic and wore trousers before it was fashionable for women to do so.  Hepburn lived an unconventional lifestyle – married once, but thereafter lived independently, hiding a 26-year affair with her co-star.  Hepburn came to epitomize the “modern woman” in 20th-century America and in 1999, was named by the American Film Institute as the Top Female Hollywood Legend.

Sheryl Sandberg – American Businesswoman

Sheryl Sandberg does it all: she is a successful wife, mother, motivator and businesswoman.  A crusader for female empowerment in the workplace, Sandberg has served as Vice President of Global Online Sales and Operations at Google and is currently the Chief Operating Officer of Facebook.  Proving that she really can do it all, Sandberg is now an author and has just released her new controversial book, Lean In: Women, Work and the Will to Lead. With quotes like “Men still run the world” and “I’m not suggesting women aren’t ambitious…but when it comes to ambition to lead, to be the leader of whatever you are doing, men/boys outnumber girls/women”, Sandberg’s book has received a lot of criticism from women.  From our perspective, we admire her for speaking out, leading the way and challenging other women to do the same!

Gigi Ibrahim – Fearless Revolutionary

In celebration of International Women’s Day on March 8th, LVM attended OC Metro’s Women to Watch Awards 2013, held at the Center Club in Costa Mesa. At the event we became aware of Gigi Ibrahim, a Journalist and Political Activist living in Cairo during the 2011 Egyptian revolution and one of the 20 recipients of the Women to Watch Award.  The former Anaheim resident became internationally known due to her social media coverage from Tahrir Square during the protests. In 2011, PBS aired a documentary about her experiences and views of other upper-middle-class Egyptians, called “Gigi’s Revolution”. Since then, she has remained actively involved in the unfolding events in Egypt by writing articles for magazines, updating her blog and producing videos about the revolution. Inspired by this fearless revolutionary and OC-native, we applaud Gigi for her free-spirit, dedication, and courageous pursuit of social equality.