Blog

How Does Gender Affect Social Media and Mobile Device Usage?

Aside from their obvious differences, men and women do differ in their use of social media and mobile devices.  Based on research from Exact Target, Pew Research Center, and Nielsen, author Veronica Maria Jarski offers more insight into how the genders are using social media and mobile devices.  Here are the main takeaways for your convenience:

Women are more likely to use social media to:Men vs. Women - Social Media

  • Stay in touch with family and friends
  • Blog and upload/share photos
  • Seek entertainment
  • Find “How-To” information
  • Follow their favorite brands
  • Ignore advertisements on these sites

Men are more likely to use social media for:

  • Business
  • DatingMen vs Women - Ads

Women are more likely to use mobile devices for:

  • Sharing
  • Camera use
  • Games

Men are more likely to use mobile devices for:

  • Video
  • News
  • GPS
  • Scanning coupons/QR codes

The differences in how men and women use these communication channels mirrors the differences in the types of advertisements that make an impact on them.  Advertisements with more emotional content tend to be more attractive to women and those with practical, activity-related content appeal to the male audience.

Knowing your audience, and the social platforms and mobile apps holding their attention, is important to expanding your reach.  While it is important to maintain exciting and up to date information, its effectiveness is based on choosing the right channel of communication to catch your target audience’s eye.

 

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