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Improve Your Website Homepage

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Potential clients will make a judgment about your service or product without really knowing what it’s all about. Why? Your homepage may prevent them from navigating their way to learn more about your offering.

A study conducted by Google found that a user could form judgments of attractiveness or trust within 1/50th of a second based on context or visual complexity on a website. As Hubspot mentioned, “Homepages are the online version of a handshake at a networking event”.  So, you need to make a good first impression!

Here are a few guidelines to keep in mind when developing your homepage:

Make it Simple

According to Harvard Business Review, a study revealed that over 7,000 consumers make their decisions to buy a product, revisit a website and recommend it to others based on their experience navigating through the site.

Tips:

  • Remove extraneous elements
  • Create more white space
  • Move content below the fold
  • Look at other websites and use a familiar layout

Make it Usable

We are sure you have heard the saying “less is more”. Right? To make a homepage usable and effective, it has to be easy to use.

Tips:

  • Identify your goal for website browsers and make that the central goal of your homepage.
  • Step into users’ shoes. What are they looking for? What are they trying to accomplish? Why are they there in the first place?
  • Reduce options on header menus, calls to action, social icons and other clickable elements. By doing so, you will remove distraction. Too many options can be distracting for users.

Create a call to action

As mentioned previously, your homepage must align with your overall goal for users.  Don’t forget to make that call to action!

Tips:

  • Use a prominent headline that calls for action
  • Clearly make a unique selling proposition on your homepage
  • If relevant, feature a large call-to-action button above the fold

La Voz Marketing can help you develop an effective, responsive-design website that achieves your desired goal. For more information, contact us at info@lavozmarketing.com.

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