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Happy Valentine’s Day – Statistics Surrounding this ‘Day of Love’

Happy Valentine’s Day!  While we truly respect what the Feast of Saint Valentine represents, we also find it interesting the amount of marketing and consumer spending that surrounds this ‘Day of Love’.  Here are a few statistics to savor on this 14th day of February:

Valentines Day word cloud

  • Average annual Valentine’s Day spending: $13.19 Billion
  • Number of Valentine’s Day cards exchanged annually: 180 Million
  • Average number of roses produced for Valentine’s Day: 196 million
  • Percent of Valentine’s Day cards bought by women: 85%
  • Percent of flowers bought by men: 73%
  • Percent of women who send themselves flowers on Valentine’s Day: 14%
  • Amount the average consumer spends on Valentine’s Day: $116.21
  • Percent of consumers who celebrate Valentine’s Day: 61.8 %
  • The gift most often given on Valentine’s Day is Cards, followed by Candy.

From all of us at LVM, we hope you have a wonderful Valentine’s Day.  Wishing you lots of AMOR!

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