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Brand Marketing Predictions for 2013

Forbes recently released an article asking CMOs of 10 Fortune 500 companies to predict how digital media and technology will impact brand marketing in 2013. Within the article, marketing chiefs from MasterCard, Philips, Western Union and MillerCoors shared their prophecies and explained how they’re backing them up.

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Andy England of MillerCoors

Although we felt the predictions from each of the companies were important and meaningful, we were especially intrigued by the viewpoint of Andy England, Chief Marketing Officer of MillerCoors, on the Latino Market:

“Given that Latinos are the fastest growing segment of the US population, and that they are extremely digitally active, my prediction is that marketers will become increasingly focused on Latino Digital,” said Mr. England.

To back up how MillerCoors is committed to Latino Digital, Coors Light is bringing its sponsorship of Liga MX to Latino soccer fans through its Fanaticos del Frio platform. “In 2013, we’ll have even more mobile-optimized content through Fanaticos del Frio,” explained England.  The platform is designed to bring more content on Liga MX action and information to fans and will be supported with programming on Univision Deportes.

To view the marketing predictions from the remaining CMOs, visit Forbes.com.

Click here to learn more about LVM’s Multicultural Marketing Services.

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