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Five Holiday Marketing Ideas for Your Business (On a Budget)

Holiday marketing is vital for many businesses, but developing new ways to promote and advertise can be expensive and time consuming.  Here are five holiday marketing ideas for your business that are cost-effective, creative ways to boost business:

Tis’ the Season for Giving

Gift certificates are the backbone for many businesses during the holidays. Making sure gift cards/certificates are readily available can serve a host of shoppers who need to grab a gift fast!  Highlighting these certificates via your website and social media, as well as during in-store purchases, is a perfect way to boost holiday sales.  Getting involved in local charity events can be another great way to give back with face-to-face interaction.  Bringing a small gift or coupon voucher to distribute can help drive business while spreading the warm holiday spirit.  Share a calendar of events with your customers that updates them on what’s happening in your area, while letting them know which events you’ll be participating in!

Offer Great Savings!

There’s no better time to offer great deals to consumers than the holidays.  Whether you offer a
holidaysalediscounted deal through providers such as Groupon or Living Social, online promotions, or social media deals, consumers are much more likely to jump on exclusive, limited offers.  The fast-paced hustle and bustle of the season creates a sense of urgency to shoppers who are ready to take advantage of time sensitive bargains.  Promoting a limited ‘gift-with-purchase’ is a fun way to get into the holiday spirit as shoppers are often scrambling for extra little gift items.

Host a Holiday Party

Shoppers love to be invited to special events during the holidays. Start off the season by throwing an open house or holiday party. Whether you are a restaurant or a retail store, having an open house is a fun way to invite customers to stop by.  Encourage guests to bring a friend, consider serving a tasty holiday beverage, or offer a giveaway, contest or sale.  Create a warm and welcoming atmosphere and promote the event to customers in-store, via email and through social media.  Get creative and have fun with it – make it unique to your business!

Promote! Promote! Promote!

Most shoppers will go online for a large part of their shopping.  Running online promotions can be extremely effective during gift-giving season.  Advertise these hot promotions on social media before and during the season. This is the time to utilize each avenue of communication you have with your customers.  Offer in-store shoppers a promo-code that they can use online for specific products or services.  You may not need to offer a long list of deals and promotions.  Simply decide what is best for your business and share it via every avenue you have!

12 Days of Gifting

Take after the well-loved Christmas carol and create something special for each of the “12 days of Christmas.” This could mean a unique savings discount that customers can benefit from on each day of the week.  You could also offer a reduced-price item, available with limited purchase. Perhaps provide a unique service or voucher, or even a special giveaway, to the first 100 customers on an advertised day.

The team here at La Voz Marketing wishes you lots of success in your holiday marketing efforts this season.  If you have any questions, feel free to reach out to us.  Happy Holidays!

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