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Finding a Catalyst to Ignite Change in Your Brand

Brand photo

Every year brands seek to increase their favorability, but only a few are successful in doing so. If you are wondering what you can do to increase your business’ impact, find a catalyst. Forbes considers catalysts as the “bold, simple and powerful statements that indicate what a company stands for, where they are going, and what matters – to customers and employees”. Companies with outperforming brands had leaders who focused on how the brand could communicate its strengths, which in turn energized and accelerated the business.

Catalysts are focused on long-term brand commitment by stripping away distractions, honing in on what matters most, and showing a clear vision. To find a catalyst that will ignite a change in your brand, look in these three places:

  1. Your brand’s expression

You may already have the inspiration for your catalyst in the words and symbols representing your brand. Use that to your advantage.

For a broad change or already loved brands, a powerful catalyst can also be a new visual brand identity.

  1. Your brand’s experience

Most of the time your brand is already taking the right action, without creating a big buzz. As marketers, you should be able to identify those actions and highlight them. For example, if a new business strategy is implemented in a large company, embrace it by aligning branding, communication and PR efforts around that new strategy.

  1. Your employees

Don’t take this part for granted. Your employees have a great impact, both internally and externally. Employees need to be aware and supportive of a common goal or purpose to successfully deliver the brand externally.

For examples on how catalysts have ignited change in companies’ brands, please check out Forbes’ article.

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