Blog

Dove’s Campaign is Really Making a Difference

blog_dove
Dove wanted to rebrand itself by doing something out of the ordinary. Many advertisements for beauty products target women and the media has a certain way they portray ‘beautiful women‘. After discovering, through a survey, that only two percent of women across different countries consider themselves beautiful, Dove launched its “Campaign for Real Beauty” in 2004.

According to Dove, the campaign was created to provoke discussion and encourage debate. In 2010, the brand evolved its campaign vision to provide women with opportunities to mentor the next generation and celebrate real beauty. Since Dove launched this ongoing campaign, they have increased sales and succeeded in increasing women’s confidence. Dove’s latest film, for example, encourages girls to love their curls as only 4 out of 10 curly-haired girls love their hair.

After seeing the results of their initial survey, Dove was not only focused on rebranding itself but wanted to make a difference in the way women viewed themselves. Their latest video is a testament to their success.

LVM provides branding solutions that will help you make a difference. To learn more about branding, please read our recent blog Branding Your Startup or contact us at info@lavozmarketing.com.

 

Tags: , , , , , , , , , , , , , , ,