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Why Companies Should Invest in Sponsored Posts on Social Media

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According to comSource’s whitepaper, “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing”, brands reach approximately 16% of fans with an organic post.  According to Twitter, brands who tweet two or three times a day can reach approximately 30% of their followers in a given week.  By sponsoring Facebook posts and promoting tweets, businesses can reach a larger audience and ensure their posts are seen by all of their followers.  Businesses can also choose the demographic they want to reach and set a budget based on their needs.

La Voz Marketing recommends sponsoring your posts or tweets based on your business goals and the campaign you are running.  As part of this, however, you want to make sure that the sponsored posts and tweets tell the brand story with a call to action that engages your audience.  An Adaptly and Facebook study confirmed that brands who told their brand story first, before prompting a call to action post, were more likely to have increased views on their landing page and and a larger increase in sales.

For more information about paid social media posts and how to develop a social media strategy, contact us at info@lavozmarketing.com.

 

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