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Branding Your Startup

Branding your startup this year will be challenging but full of opportunities. Use these four proven strategies to brand your startup:

1) Tell stories

Tell a story about your brand; but most importantly, brand yourself as a storyteller. Make a bigger impact on your potential customers by telling stories that evoke emotion.

It’s becoming a new trend for marketers to brand themselves as storytellers instead of telling a story about their brand. Potential customers should remember your brand from your stories, not from telling them how you want to be seen.

2) Take a stand

Instead of focusing on the revenue, focus on causes. If you want to get the millennials’ attention, you need to be a cause-driven business. What we mean by cause-driven business is that you shouldn’t make the mistake of only doing cause-driven marketing. Millennials are becoming less trusting of those strategies.

3) Defy expectations

Steer away from competition by defying conventions within your industry. Depending on your industry and your audience, you will have to decide which conventions to break and determine the extent that you will defy them.

4) Focus on great design

It might not seem as a surprise, but prioritize making products and experiences remarkable for your customers.

To learn about specific examples where these strategies were successful, visit Entrepreneur’s recent article on branding.

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