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A Philanthropic First: The Private Bank of California’s Charity Outreach Program

LVM created the first-ever Philanthropic Initiative Program for The Private Bank of California, designed to position the Bank as a community leader and enable it to develop deeper relationships with regional non-profits.  The program, which was created with the involvement of the Bank, set forth a Philanthropic Vision for the company as a whole.  Once set forth, employees were invited to participate in various in-field activities related to the chosen charities:

Philanthropic Vision:

To help solve problems that adversely affect the community in which we live, work and serve, by supporting local non-profit organizations and their initiatives.

Philanthropic Objective:

Focus on four main causes that are meaningful to the Bank’s employees, shareholders, clients and community – Youth, Arthritis, Poverty & Hunger.

Charity Award

Once the vision and objectives were crystalized, LVM worked in tandem with the regional non-profits to create volunteer programs for the Bank employees.  At the end of 2012, LVM submitted the Bank for relevant community awards.  One of these award opportunities was offered by the American Bankers Association (ABA).  The ABA Community Commitment Award is an annual program put together by the American Bankers Association to recognize and celebrate the high impact contributions that banks of all sizes have on the communities they serve.  The Bank was awarded a Certificate of Participation in Volunteerism and Philanthropy, which acknowledged the wonderful work and time that they donated throughout the year to these causes and to their community.

To find out how LVM can help you with your Philanthropic initiatives, connect with us here: lavozmarketing.com/connect.

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