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Video Marketing Rises in Popularity

Video-Marketing1Online content is getting shorter as attention spans decrease. Videos now serve as bite-sized content that keeps viewers interested.

According to an article by The Guardian, video is the best way to engage with consumers and to increase awareness of your brand.

Video will account for 69% of all online consumer traffic by 2017, according to Cisco. YouTube already receives more than 1 billion viewers per month, which is more than any other channel except Facebook. It is becoming a great tool for marketing, as its influence grows and becomes a factor in how consumers view a company. A study showed that seven out of ten people viewed a company more positively after viewing its interesting online content.

Video is an excellent choice for keeping consumers engaged because it holds one’s attention span longer than a still photo. Video content is also a very affordable method for small businesses and start-up businesses, as production costs are decreasing. It’s also increasingly easier to create content using apps, such as Vine and more. This means it could be a smart investment for your company. Nielsen says that 64% of marketers are going to be increasing their video budget and investment. Currently, about half of the market in the UK are using video to connect with their consumers, with this number expecting to increase dramatically.

Here are some tips to using video marketing successfully:

  • Think of your audience. Make your video relevant to them. If it doesn’t make sense to use video for your audience, don’t. Don’t waste time or resources.
  • Do not ignore social media. A large percentage of sharing and viewing happens from mobile phones – maximize that sharing and viewing potential by posting videos to social media.
  • Finally, be creative with the videos you make. Don’t be afraid to step outside of the box and be interesting.

If you have any questions about video marketing, please contact us at info@lavozmarketing.com

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