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2015 – Year in Review

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As 2015 comes to an end, we look back on the top marketing tools, trends, campaigns and more. Building a connection and sharing experiences with consumers, peers, businesses and more were some key themes we saw coming out of the marketing realm in this year. Here were some top trends from 2015.

Video Marketing and Live Streaming:
Live streaming has revolutionized marketing because it allows a company to connect with and learn more about a company, as well as share their experiences with their friends. Apps like Meerkat and Periscope lead the way in live streaming this year, and allow users and followers to share experiences and connect one another. This can help a brand by building a connection with users by sharing experiences through live video. Snapchat expounded on its marketing capabilities by creating the Discover options for brands, as well as allowing users to experience snaps and videos from around the world.

Technology:
Technology is always growing and getting better at anticipating our needs, which means that it anticipates the needs of a company and its consumers as well. According to Nielsen, Facebook, YouTube and Facebook Messenger take the top three smartphone apps. In addition, their study says that Android OS holds a higher market share in the United States with 52.7 percent, while Apple iOS only holds 42.8 percent.

Marketing Campaigns:
According to Entrepreneur.com, the top three marketing campaigns for 2015 are Apple’s “Shot on an iPhone 6” campaign, Glade’s “Museum of Feelings” campaign and Barbie’s “You Can be Anything” campaign.

Apple’s global campaign relied on consumer-created content to show the professional-looking images that the iPhone 6 can capture.

Glade’s pop-up museum started as a Facebook event page promoting “the first museum that reacts to emotions.” The museum and its website had mood filters that users could easily turn into a profile picture on social media channels. The mood filters suggested the best smells for a user’s mood, which made perfect sense when it was revealed that the “museum” was a campaign by Glade. The campaign came under scrutiny for being a “Secret Corporate Art Museum,” but also managed to garner 120,000 impressions, including the mood-based selfie filters. The museum closed on December 15, 2015.

Barbie’s campaign was created to connect with millennial parents. The campaign features a video of girls in various career settings. The videos are unscripted and have hidden cameras to capture how those around them would react, and the careers were chosen based on what the girls wanted to be at the time of filming. The video followed young girls as they became a professor, a veterinarian, a soccer coach and a museum tour guide for the day. The video states: “When a girl plays with Barbie, she imagines everything she can become.” The brand also introduced dolls with more ethnic diversity earlier this year.

Emojis:
Emojis have taken the texting world by storm. With the launching of multi-ethnic emojis and the hard-fought battle for a taco emoji, these little images are allowing younger-targeting businesses more opportunities to connect with their consumers. Domino’s Pizza, whose digital orders make up about half of its overall orders, announces a “tweet-to-order” system that will allow users to tweet the pizza emoji to @dominos, and an order will be placed! Emojis even made their way into our lexicons. Oxford Dictionaries announced that the 2015 Word of the Year wasn’t a word at all, but was the “laughing with tears” emoji .

Social Media:
Social media connects consumers to their brands and to each other.
Images are ruling communications methods, which put social media channels, like Instagram at an advantage. Businesses should be using these social channels to connect with their followers. Social media is also the easiest and quickest way to get feedback from consumers and engage with them.

Twitter hashtags changed with the breaking news stream. Here are the most-used Twitter hashtags of 2015:
1. #jobs
2. #Quran
3. #ISIS
4. #PrayForParis
5. #LoveWins
6. #CharlieHebdo
7. #JeSuisCharlie
8. #BlackLivesMatter
9. #地震 (Earthquake)
10. #SandraBland

Emails:
Email has continued to be one of the most direct methods that businesses can use to connect with their consumers. Emails help a business share data, deals and information with consumers.

What do you think 2016 will have to offer?

Are you interested in getting started with these marketing tools and trends? Contact La Voz Marketing at info@lavozmarketing.com.

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