2013 Marketing Trends and Predictions

As the year comes to a close, we are prompted to reflect on all the changes that took place in the field of marketing in 2012.

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 Billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

So what’s in store for the next year?  We found the guide ‘20 Marketing Trends & Predictions for 2013 and Beyond‘, created by HubSpot, to be very informative.

Gazing into the future of marketing, here are a few of the trends they predict:

“Campaigns” Fade Out, Real-Time Marketing Is In: We’ll start to see best-in-class organizations utilize more real-time events and triggers that are based on inbound marketing activity and not push-marketing, or outbound campaigns.

Inbound Marketing Grows Enterprise-Wide: Every interaction your sales, HR, customer, development, finance, and executive teams take online is a way to promote your brand, products, or services. As a result, almost every employee will turn into an inbound marketer.

Know Thy Customer:
Over the next year, it will become an increasingly important initiative for CMOs to invest in technology that compiles customer data in a way that is more easily measurable and actionable.

Marketing Becomes More Accountable for Revenue Generation:
Marketing activities will not only be measured on traffic and lead generation, but will further optimize processes that directly impact sales growth.

Social Media Gets Integrated:
 Integrating social media behavior and data into the rest of the marketing mix (and database) will become crucial in order to reach customers with relevant messages in real-time.

Be Mobile or Fall Behind:
Not only will there be continued investment in mobile optimized websites and email, but we’ll see mobile take a more important role when integrating with marketing campaigns.

Social & Content Impact SEO Even More:
SEO will go further and further away from on-page SEO and focus on the various components of offpage SEO (social media and content) that come together for a holistic and powerful SEO strategy.

Companies Look to Hire More Inbound Marketing Talent:
 The marketers that company’s hire in 2013 will carry skills in content creation, lead generation, optimization and data analysis.

Big Data Gets Bigger and Digestible:
 In 2013, we’ll see a rise of startups that are dedicated to making big data more accessible to folks on the front end – such as sales, business development, and marketing professionals.

Marketers Embrace ‘Smart’ Content:
As context becomes increasingly important in any inbound marketing strategy, dynamic content enables marketers to serve highly personalize messages to the right audience at the right time.

The remaining trends can be viewed here: 2013 Marketing Trends and Predictions

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