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How Do You Handle Negative Feedback

Criticism is common. It’s nothing new, but how do we differentiate between constructive criticism and “internet trolls”? PR Daily recently had an article by Kevin Allen, it gave an insight to Allen’s view and experience. One time he tried to engage with someone who commented on his story, he responded with respect and rationality. He was met with hurtful and harsh comments.

It is easy to ignore comments like that, but that’s not part of our job. As a public relation or marketing professional, we can’t ignore what is being said about our client or brand.  So, how do we handle negative feedback?

  1. Listen to the feedback
  2. Decide if it is constructive or not.
  3. Take the feedback to heart moving forward, or forget about it.

Tell us how you handle negative feedback. Let us know by leaving us a comment down below, tweet us @LaVozMarketing or email us at info@lavozmarketing.com

Headline: Unknown

Recently, PR Daily wrote an article about tools to help write “outstanding headlines.” Why headlines? Because headlines are important. A majority of people use headlines to decide whether or not to read the article. It doesn’t matter if the article is bad or good. If the headline isn’t “outstanding,” it simply won’t get read. From experience, when browsing the web, we click on headlines and keywords that interest us.

An article from The New Yorker by Maria Konnikova takes it a step further by saying that headlines change the way we think. The article states that a “headline frames the rest of the experience.” It can influence your mindset as you read.
What do you think about headlines? Which headline did you see recently that made you stop and think, wow that’s good? If you could give a headline to this blog, what would it be? Let us know by leaving a comment down below, tweet us @LaVozMarketing or email us at info@lavozmarketing.com.

Autumn: The Season of Tech

Summer is gone and autumn is here. We know this not by the amount of leaves on the ground or the changing colors of the trees, but by the tech product launches we see.

Below are just some product launches for Fall 2016.yellow-technology-leaf-leaves

  • September: Apple launched the new iPhone 7 and Apple Watch 2.
  • October: Sony added the PlayStation VR for game lovers who can now play virtually.
  • November: Retro game addicts will also be ecstatic when Nintendo present NES Classics Edition with 30 classic games built in.
  • Google will also offer a smart speaker called Google Home later in the year, the release date is still unknown

There is something going on every month in the technology world. Fall has become the season for technology. The newest and greatest devices are ready to be purchased. In an article by Business Wire, Sequence ran a survey on how technology influences the holidays. Technology brought convenience and tension during the holidays. Some consumers are embracing the technology by “managing their tasks and create more time for friends and family.” In the survey, 52% of consumers used social media to see family from out of town. You can read the survey by Sequence for more information.

Based on you’re experience, do you think autumn is the best time for tech launches? Can you really imagine upgrading your device amongst all the holiday shopping and mayhem? Let us know by leaving us a comment down below, tweet us @LaVozMarketing or email us at info@lavozmarketing.com

 

LVM President + Renowned Author and Concordia University Professor Educate Millennials on Personal Branding and Thriving in Today’s Market

Stacey from TEOC event
La Voz Marketing President, Stacey Kaszton Jones, was invited to speak at
The Elite OC’s May Educational Schmoozer, alongside Dr. Chip Espinoza of Concordia University.  The two speakers educated over 100 attendees on personal branding and thriving as a millennial in today’s market.  Dr. Chip Espinoza is the co-author of “Millennials@Work: The 7 Skills Every Twenty-Something Needs to Overcome Roadblocks and Achieve Greatness At Work” and “Managing the Millennials: Discover the Core Competencies for Managing Today’s Workforce.” He is also Academic Director of the Organizational Psychology program at Concordia University Irvine.

The Elite OC, with the support of Concordia University Irvine, hosts quarterly Educational Schmoozers that offer information about relevant topics. This quarter attendees listened to Stacey Jones talk about the power of personal branding and how one can establish and fortify their personal brand to achieve greatness.  Dr. Espinoza spoke about thriving as a millennial in the workplace, and how millennials can stand out among their peers and excel in the workplace alongside Baby Boomer and Generation X colleagues.

As part of its mission, The Elite OC raises awareness and donations for a local nonprofit organization at each event.  LVM’s client, the Newport Beach Public Library Foundation, was the highlighted charity for this event.  The Foundation funds valuable library resources and programs –– engaging the community in cultural and intellectual adventure through the sponsorship of diverse public programs and cutting-edge library enhancements.  Aside from funding the library’s Media Lab, the Foundation also funds plenty of educational community programs, such as the Witte Lectures and Library Live series, the monthly Medicine in Our Backyard, book discussion groups, financial workshops, and children’s events and programs.TEOC Image

The Foundation relies on its members’ support to fund the programs at the library that support education and culture in our community. If you’re interested in giving to this organization, click here.

The Elite OC has monthly schmoozers where attendees get the opportunity to network with like-minded young professionals while giving back to the local community. You can find information about upcoming events, how to become a member or about the organization’s partner charities on their website.

If you have any questions about personal branding or about millennials in the workforce, email us at info@lavozmarketing.com.

La Voz Supports Community College District in Raising Job Awareness

Anaheim Angels RSCCDLa Voz Marketing recently supported the Rancho Santiago Community College District (RSCCD) in planning and executing its first ‘Hop On, Hop Off Tour’ to raise awareness of job opportunities among high school students.  The program focused on opportunities in the retail, hospitality, and tourism fields. LVM partnered with the Anaheim Regional Transportation Intermodal Center (ARTIC), the Honda Center / Anaheim Ducks, Visit Anaheim, Bubba Gump Shrimp Co., Hilton Anaheim and Angels Baseball to give students from various community colleges in the area an introduction to the world of hospitality, tourism and more.
The tour, which included experiences at ARTIC, the Honda Center, the Anaheim Convention Center, and Angel Stadium of Anaheim, was the first of its kind to be hosted by the RSCCD.  It featured a lunch panel of speakers from Visit Anaheim, Hilton of Anaheim and Bubba Gump Shrimp Co., which allowed students to get an inside look into at jobs in these areas and a chance to ask the questions from the experts.
Rancho Santiago Community College District (RSCCD) is one of the largest of California’s 72 community college districts, based on the number of credit and noncredit students. Many of its colleges have Hospitality and Tourism programs. Helping expose high school students to different job fields early is important because RSCCD can help students realize and achieve their goals through their many courses
and programs.
If you also believe in the cause of helping students become passionate to achieve their goals through education, or if you yourself are still searching for your passion, contact RSCCD today to find a program at your local community college!

Instagram Announces New Update

Instagram logo“People miss on average 70 percent of their feeds,” Instagram states in a recent blog post announcing its newest update. “That means you often don’t see the posts you might care about the most.”

To try to solve the problem, Instagram will be stepping away from chronological timelines and implementing a change to the order of posts that show up in a user’s newsfeed. The algorithm that dictates the order in which posts appear will be based on the likelihood of a user’s interest, the timeliness of the post and a user’s relationship with the person posting.

Although Instagram assures users, “all the posts will still be there, just in a different order,” this change can negatively affect small businesses’ content by potentially burying it in followers’ timelines. This can result in not only a drop in engagement, but also in customers and sales.

So how can you be sure your content doesn’t get buried? Many company accounts have started asking followers to turn on their notification settings, so users can see their content more easily; however, many followers have only gotten upset with the influx of pages asking for this, causing a negative effect.

According to Business News Daily, businesses will have to stay competitive and target their followers with relevant, high-quality content. Despite the negative possibilities, however, there is a benefit to those companies that stay competitive with targeted content. “All those accounts with purchased followers, low-quality content and the ability to post every 30 minutes will not have an advantage with the new algorithmic feed,” branding and social media consultant Emmelie De La Cruz said. “It is going to separate the fakes with purchased followers and trash content from those with great and truly engaging content.”

Be sure that your posts are coming up toward the top of newsfeeds by buckling down on your strategy before the change happens – post high-quality, targeted, timely and relevant content.

If you have questions about Instagram’s new update and how your business can prepare for the change, email info@lavozmarketing.com.

Women in Business – Women’s History Month

 

Women in business2We are at the end of Women’s History Month. La Voz Marketing is a woman-owned firm, and we pride ourselves in how far women have come in the world of public relations and marketing. Business isn’t just a “man’s world” anymore – we are making our own footsteps. According to All Business Schools, as of 2015, women make up 60% of Bachelor’s and Master’s Degree recipients, and 44% of master’s degrees in business and management (including 37% of MBAs). To celebrate Women’s History Month, we would like to take the time to remember and celebrate some of the business milestones made by women throughout history. Here are a few:

1914-1918 – During World War I, women took on many industry and public service jobs, expanding increasing the views of what women could do. This was important because these advancements lead to increased support for women’s suffrage.

1920 – Congress passed the 19th Amendment, guaranteeing women the right to vote.

1939-1945 – During World War II, millions of women filled the job positions left behind by men that went to fight in the war. Women worked in defense plants, factories and more, acquiring more skills and opportunities.

1963 – Katharine Graham takes control as the President of The Washington Post. She becomes CEO of the paper in 1973, making her the first female Fortune 500 CEO.

1999 – Carly Fiorina became the first woman to lead a Fortune 50 company when she took control of Hewlett-Packard.

2013 – General Motors named Mary Barra CEO, making her the first female CEO of a major automaker.

According to Business Insider, women make up about 47% of the workforce, but only hold 14% of executive positions in Fortune 500 companies. Women also own about 40% of businesses. We have come far in history, but still have a long way to go in the business world.

For more information about our woman-owned business, and information about startups, contact us at info@lavozmarketing.com

 

Black History Month – Positive Advertising and Marketing Campaigns

2016 is the 40th year of Black History Month, which was thought up by PH.D. recipient Carter G. Woodson in 1926. While black history should be celebrated and embraced every month, the observance of Black History Month has served as a way to encourage an open dialogue of African American achievements in a European-history-centered United States. 

Image from Allstate's announcement of their new campaign

From Allstate’s new campaign announcement.

African Americans have grown more influential throughout time. According to a report from the University of Georgia’s Selig Center for Economic Growth, black buying power is projected to reach $1.4 trillion by 2020. That’s a 275-percent growth since 1990, when black buying power was $320 billion.

According to Nielsen, 62 percent of African Americans believe that embracing their culture is important. Any company or organization that tries to build a connection with or serve African Americans should embrace that as well.

Here are some recent positive campaigns that have engaged and spotlighted the African American community:

Allstate Insurance: Allstate introduced its national digital, social media and radio campaign, “Worth Telling,” in honor of Black History Month. The campaign, which kicked off on February 1, 2016, is highlighting and spotlighting the accomplishments of ten African Americans who are working to pave the way for others in the fields of art, education, health, agriculture, science, music and entrepreneurship. “This campaign celebrates the important contributions of African-Americans across a broad spectrum of disciplines who are making a positive impact on society and inspiring others,” said Georgina Flores, Vice President of Marketing for Allstate.

Empire: In 2015 when Empire aired, Fox decided to make marketing and advertising funding efforts for the show a priority, which paid off immensely. According to Adweek, African Americans make up 61 percent of the show’s audience. The team decided that this “hip-hop soap opera” was best marketed to diverse audiences in very different ways. Understanding their audiences and the qualities the show had to offer, Fox played up the family drama and music aspects to target the African-American and LGBT communities, along with the fashion world. It was a layered campaign that included print, radio, online, cable, broadcast, and partners like Fox Sports and FX.

Dove: Dove launched its body-positive “Love Your Curls” campaign in early 2015 The ad opens with a statistic that states: “Only 4 out of 10 curly haired girls think their hair is beautiful.” Although the ad targeted girls and women of various races, the ad contributes to the conversation about natural hair vs. relaxed hair in the black community. The ad has received negative feedback that Dove is a beauty company that prioritizes sales, but the presence of the normalization and embracing of the beauty of curly hair on television is a welcome change.

Marketing to and communicating with diverse communities is important to ensure every group is included and their values are celebrated. Kudos to these campaigns and the many others that do just that!

Video Marketing Rises in Popularity

Video-Marketing1Online content is getting shorter as attention spans decrease. Videos now serve as bite-sized content that keeps viewers interested.

According to an article by The Guardian, video is the best way to engage with consumers and to increase awareness of your brand.

Video will account for 69% of all online consumer traffic by 2017, according to Cisco. YouTube already receives more than 1 billion viewers per month, which is more than any other channel except Facebook. It is becoming a great tool for marketing, as its influence grows and becomes a factor in how consumers view a company. A study showed that seven out of ten people viewed a company more positively after viewing its interesting online content.

Video is an excellent choice for keeping consumers engaged because it holds one’s attention span longer than a still photo. Video content is also a very affordable method for small businesses and start-up businesses, as production costs are decreasing. It’s also increasingly easier to create content using apps, such as Vine and more. This means it could be a smart investment for your company. Nielsen says that 64% of marketers are going to be increasing their video budget and investment. Currently, about half of the market in the UK are using video to connect with their consumers, with this number expecting to increase dramatically.

Here are some tips to using video marketing successfully:

  • Think of your audience. Make your video relevant to them. If it doesn’t make sense to use video for your audience, don’t. Don’t waste time or resources.
  • Do not ignore social media. A large percentage of sharing and viewing happens from mobile phones – maximize that sharing and viewing potential by posting videos to social media.
  • Finally, be creative with the videos you make. Don’t be afraid to step outside of the box and be interesting.

If you have any questions about video marketing, please contact us at info@lavozmarketing.com

Re-Evaluating and Renewing Your Brand for 2016

NewYearGoalsIt’s a new year…so perhaps it is time to reinvent and think about those resolutions. It’s also time to evaluate the past year and move forward with those new ideas that you shelved. Setting new goals and resolutions for your business and brand is just as important as setting those personal resolutions.

Looking back at 2015, what efforts and campaigns did you execute? Did they work for your brand? These tips will help you to re-evaluate or re-invent your company’s brand to appeal better to your audience. If your resolution is to finally launch that business you’ve been dreaming of, then these tips are great tools for you to make it a reality in 2016!

1. Know your audience
What services/products does your business offer and who are you targeting? Asking this question is a good first step to understand if you’re appealing to the right group. All marketing tools and tactics that you employ will need to be relevant to your target audience, so you don’t waste your efforts. Learn about the interests, needs and concerns of your audience. Surveying your audience is a great way to get to know them and get feedback directly because you can ask questions about what they want, what their preferences are, and what you as a brand can do to fulfill them.

2. Ask yourself what goals you would like to achieve.
Are you looking to increase awareness, increase sales, or a combination of the two? For any campaign, it’s important to have a goal and a plan in mind. Listing your goals will help keep your company’s view and messaging focused. Getting to know your audience will help you define what goals are most realistic. Then, moving forward, keep going back to that goal to ensure you’re staying on strategy and on message.

3. Ensure your messages align with your brand’s voice.
Your brand is the personality and essence of your company. In Forbes’ article “Why Branding is Important,” Scott Goodson says, “Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products.” If you develop your brand with the proper messaging and audience in mind, it will expand and grow over time.

Researching and knowing your audience, again, is key in this realm. If your target audience is a younger demographic, you might want to adjust your brand’s voice to appeal to that target group. The use of images appeals to all audiences, but especially to younger groups. If you’re just launching your startup, you’ll want to develop your brand properly. Create a mission statement and a voice that conveys what your business does and why you’re doing it.

4. What channels does your brand use to communicate?
Surveying your audience first can help you determine the best ways to communicate. Ask them if they use Instagram. Ask yourself if that medium is an appropriate tool for your brand to use. You don’t need to be present on all channels of social media, but if you’re going to be on a channel, do it well. Use the media that best appeals to your brand and audience. Plan your posts ahead of time. Tailor your posts to what your audience wants to hear and decide what is relevant for you to share. There are so many ways to reach your audience, from snail mail and email to Instagram and Periscope – the proper connection is key.

5. Tell stories, share experiences.
Consumers are valuing experiences more and more, and the social tools available are making it easier than ever to appeal to that. With apps like Periscope or Meerkat, you can live-stream an event and share it with your consumers. With Instagram, you share your brand purely through images. This can help build a connection between the company and the consumer. In Psychology Today, Pamela B. Rutledge Ph.D., M.B.A. said, “When organizations, causes, brands or individuals identify and develop a core story, they create and display authentic meaning and purpose that others can believe, participate with, and share.”

Starting a company blog is another way to share your message, while giving consumers insight into your brand. You can share stories about impacts your business has made, for example. A blog is a great way to build a connection with your audience and your company. Consumers don’t want to interact with a big corporation; they want to feel the personalized, intimate connection of a small start-up. They want to share your experiences and understand your brand.
If you’re looking to start your business or make a change to your brand this new year, contact us at info@lavozmarketing.com

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