December, 2015

2015 – Year in Review

Livestreaming

As 2015 comes to an end, we look back on the top marketing tools, trends, campaigns and more. Building a connection and sharing experiences with consumers, peers, businesses and more were some key themes we saw coming out of the marketing realm in this year. Here were some top trends from 2015.

Video Marketing and Live Streaming:
Live streaming has revolutionized marketing because it allows a company to connect with and learn more about a company, as well as share their experiences with their friends. Apps like Meerkat and Periscope lead the way in live streaming this year, and allow users and followers to share experiences and connect one another. This can help a brand by building a connection with users by sharing experiences through live video. Snapchat expounded on its marketing capabilities by creating the Discover options for brands, as well as allowing users to experience snaps and videos from around the world.

Technology:
Technology is always growing and getting better at anticipating our needs, which means that it anticipates the needs of a company and its consumers as well. According to Nielsen, Facebook, YouTube and Facebook Messenger take the top three smartphone apps. In addition, their study says that Android OS holds a higher market share in the United States with 52.7 percent, while Apple iOS only holds 42.8 percent.

Marketing Campaigns:
According to Entrepreneur.com, the top three marketing campaigns for 2015 are Apple’s “Shot on an iPhone 6” campaign, Glade’s “Museum of Feelings” campaign and Barbie’s “You Can be Anything” campaign.

Apple’s global campaign relied on consumer-created content to show the professional-looking images that the iPhone 6 can capture.

Glade’s pop-up museum started as a Facebook event page promoting “the first museum that reacts to emotions.” The museum and its website had mood filters that users could easily turn into a profile picture on social media channels. The mood filters suggested the best smells for a user’s mood, which made perfect sense when it was revealed that the “museum” was a campaign by Glade. The campaign came under scrutiny for being a “Secret Corporate Art Museum,” but also managed to garner 120,000 impressions, including the mood-based selfie filters. The museum closed on December 15, 2015.

Barbie’s campaign was created to connect with millennial parents. The campaign features a video of girls in various career settings. The videos are unscripted and have hidden cameras to capture how those around them would react, and the careers were chosen based on what the girls wanted to be at the time of filming. The video followed young girls as they became a professor, a veterinarian, a soccer coach and a museum tour guide for the day. The video states: “When a girl plays with Barbie, she imagines everything she can become.” The brand also introduced dolls with more ethnic diversity earlier this year.

Emojis:
Emojis have taken the texting world by storm. With the launching of multi-ethnic emojis and the hard-fought battle for a taco emoji, these little images are allowing younger-targeting businesses more opportunities to connect with their consumers. Domino’s Pizza, whose digital orders make up about half of its overall orders, announces a “tweet-to-order” system that will allow users to tweet the pizza emoji to @dominos, and an order will be placed! Emojis even made their way into our lexicons. Oxford Dictionaries announced that the 2015 Word of the Year wasn’t a word at all, but was the “laughing with tears” emoji .

Social Media:
Social media connects consumers to their brands and to each other.
Images are ruling communications methods, which put social media channels, like Instagram at an advantage. Businesses should be using these social channels to connect with their followers. Social media is also the easiest and quickest way to get feedback from consumers and engage with them.

Twitter hashtags changed with the breaking news stream. Here are the most-used Twitter hashtags of 2015:
1. #jobs
2. #Quran
3. #ISIS
4. #PrayForParis
5. #LoveWins
6. #CharlieHebdo
7. #JeSuisCharlie
8. #BlackLivesMatter
9. #地震 (Earthquake)
10. #SandraBland

Emails:
Email has continued to be one of the most direct methods that businesses can use to connect with their consumers. Emails help a business share data, deals and information with consumers.

What do you think 2016 will have to offer?

Are you interested in getting started with these marketing tools and trends? Contact La Voz Marketing at info@lavozmarketing.com.

The Basics of Branding Your Startup

The Basics of Branding Your Startup

According to the Small Business Administration (SBA), about half of startups survive five years and only one-third survive ten years. Although the economy has been improving, new businesses are still at risk of failure. New Business Incubators are on the rise, especially in California, and are a great way for businesses to gain mentorship and industry connections. However, they are not a sure-fire way to create a successful business.

Entrepreneur Gareth Forde from the startup “Tiny Kicks”, a product that measures the movement and number of kicks within the womb to help mothers and doctors track fetal health, spoke to the OC Register earlier this year about his acceptance to the EvoNexus business incubator in Irvine.

“The overwhelming reality of being in an incubator is it’s only as good as how engaged you are,” he said. “It’s probably one of the biggest drivers of success, the level of work and commitment of (your) team.”

Another key driver of business success is branding and engaging your audience through messaging.

Without a consistent, well-developed brand, a business can fail to reach the proper audiences or fail to accurately engage the intended audience because of incorrect messaging.

One important step to developing your brand is to ask the key questions: Who, What, Where, When, Why and How? – not quite in that order.

What: What is your business? What is the problem or issue your business is aiming to solve or address? Your business should be trying to say something through its products. What is it trying to say? What is the message?

Who: Who is your target audience? Who will be interested in your business or product? Who are you intending to reach? What is your target audience like? Are they young, old, professionals, parents? Audience demographics are key in determining how to market your product and create the proper messaging.

Why: Why is your business or product important? Why is it different than other similar businesses? The truth is, there are very few original ideas anymore…so why should a client or customer pay attention to your business over the competitors?

How: How will you develop your business’ voice and personality? Will you use social media to engage your audience? Will you have a website? How will your website’s design, logo and verbiage convey your message?

Where: Where will you reach your target audience? Is it best to reach them at trade shows or online? Are mailers effective? Understanding where your audience engages is key to ensuring you are heard.

When: When are you launching your business? It’s best to understand your brand and develop it before you launch your business. Developing a timeline can keep you organized and keep your message on point.
Asking these basic, but important, questions will help you develop a strong company brand. Your brand is the essence of the business – it’s your unique differentiator, your mission, your personality and more.

If you have any questions about the key branding and marketing steps to starting a business, please email info@lavozmarketing.com.