August, 2015

LVM + BisNow OC Construction and Development Conference

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La Voz Marketing recently attended BisNow’s 3rd Annual OC Construction and Development Conference.  The event attracted industry leaders and newcomers alike, all ready to discuss what it takes to get a new project off the ground in the current market.  The panelists shared insights on unique strategies behind creative renovation and repositioning of existing assets.

Here are some of the key takeaways:

  • Creativity is being rewarded in the current market, whether for design or how a deal is structured. The best marketing for a project is the quality of its design and brand.
  • From a demand standpoint, there are large differences in the tenant/buyer mix between the current cycle and the last cycle. From 2004 to 2007 most of the industrial development projects in Orange County were smaller buildings driven primarily by SBA financing. During the recovery and expansion cycle, however, demand has been most prominent in larger buildings.
  • Developers have to pay close attention to their basis to generate their desired return. Ever-increasing land costs, higher fees and an increase in construction costs leave developers with no other option. Many new projects require substantially higher equity contributions for the investor/developer to get started during the last cycle.
  • Investment capital is coming from overseas and from other sources. Investors are competing with users for small or large vacant buildings. Chinese business owners and investors are buying most of the industrial buildings.

Just as creative design is being rewarded, creative branding for properties and developments helps drive demand as well.  La Voz Marketing specializes in creative branding and marketing for office, retail, commercial and industrial properties.  Contact us at info@lavozmarketing.com for more information on our real estate specific services.

The Dalai Lama Encourages the Use of Social Media to Spread Compassion

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La Voz Marketing recently attended the Global Compassion Summit at the University of California, Irvine in honor of His Holiness the Dalai Lama’s 80th birthday. The 3-day summit was a celebration of the Dalai Lama’s lifetime of devotion to spreading the message of the value of peace, kindness and universal compassion throughout the world.

Prior to the summit, the Dalai Lama made a comment about gifts on his birthday. He said the best gift of all was to live with compassion. For this reason, the Friends of the Dalai Lama, a nonprofit that advocates for global compassion and innovation, came up with a social media campaign to honor his birthday wish.  They asked everyone to post pictures and videos of people treating each other kindly or sharing kind words, accompanied by the hashtag #withcompassion.

People utilize social media for a variety of reasons, but can we do more? Regardless of religious beliefs, spreading compassion is in our human nature. At a very young age we shower our parents and family with love through small acts of kindness. As we mature we begin to see and act differently, but we are still able to show affection to one another.

Spreading compassion requires some effort, but there are many benefits in return. At La Voz Marketing, we are proud of our staff who give back to our community through participation in nonprofit organizations such as The Elite OC, the Pediatric Cancer Research Foundation, Make-A-Wish, Alzheimer’s Association, Habitat for Humanity, among others.  It is important to lend a helping hand and contribute to the greater good of our society. If you can’t find the time to get physically involved in your local community, spread compassion through your social media efforts!

When building a compassionate social media plan, there are a few questions you should consider at a deeper level:

  • Who is benefiting? Your organization or your audience?
  • How are they benefiting?
  • Is this a short-term benefit or a long-term benefit?

We hope you create a successful social media campaign #withcompassion to help make the world a better place. If you need guidance, don’t hesitate to contact us at info@lavozmarketing.com. We are happy to help!